Quotes About Brand

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

Tim Kaine didn't come across authentic. It wasn't good. And it was - it just really - I think, for short-term benefit, I think the Democrats tarnished the brand, which is an awfully good brand.

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

There are so many people that don't spend enough time loving themselves and there are so many people that go through so many difficulties. I wanted to make a brand Treasures Within where people can actually stand up and talk - I've given a platform to other people to voice their opinions. With my brand, I go to different places like youth centres and colleges to promote body confidence. I'm an anti-bullying activist, so I talk about that as well and I like to hold events like this where I'm able to promote such amazing things.

I don't like the word "brand." When I see people creating a brand, it feels disingenuous.

You know, in the oath that brand-new citizens take, it contains six different references to 'the law.' If it's good enough for us to ask brand-new citizens to affirm their devotion to the law, is it too much to ask that the president do the same?

The era I love most is the Federal period, just after the Revolution and the formation of the United States. The birth of America as a nation coincided with the Romantic era and I've always been thoroughly into the Romantics and I've always been thoroughly into America, particularly at the time when it was a brand new idea, when it was something brand new in the world. It was a very exciting time in the world because of the birth of America

We want to keep extending our brand into different places, into movies and soundtracks and our music will live on through licensing and our brand lives on through merchandise and new generations will get to wear our clothing and our T-shirts and stuff that's associated with us.

A brand is a little different. Me, as Carrie the person, wanders around in sweatpants. And then, when I have to be Carrie Underwood, there is definitely a departure from your human side. It's good to make that separation from person to brand.

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.

Presentation skills are key. People who work for you represent your brand. You want them to present themselves - and represent you - in a certain way.

Our careers aren't paths so much as landscapes that are navigated. We're free agents, entrepreneurs, intrapreneurs -- each with our own unique brand.

The best translators slip into the glove of a text and then turn it inside out into another language, and the whole thing comes out looking like a brand-new glove again. I'm completely in awe of this skill, since I happen to be both bilingual and a writer, but nevertheless a lousy translator.

It is immoral to brand children with religion. 'This is a Catholic child.' 'That is a Muslim child.' I want everyone to flinch when they hear such a phrase, just as they would if they heard, 'That is a Marxist child.'

Being a great company is the new brand.

I built a global brand Mugler, and we did things that inspired so many people. I'm proud to have helped some amazing people express themselves in new ways. What I appreciate most in the world is to have met and befriended incredible geniuses, like David Bowie and Cyd Charisse and Celia Cruz, who was the goddess of salsa. I saw people kneeling on the streets for her. Which they did for me in Japan. That was really embarrassing.

A company has to be like that person who turns his cuffs up a different way, who smokes a certain brand of cigarette, who wears an obscure vintage watch.

The 2014 election has given the GOP the rare opportunity to retroactively redeem its brand. The conventional perception, incessantly repeated by Democrats and the media, is that Washington dysfunction is the work of the Party of No. Expose the real agent of do-nothing. Show that, when Harry Reid can no longer consign House-passed legislation to oblivion, Congress can actually work.

I took on so many things and not everything was the right fit. If you do that, it can kill your brand. A partnership has to be real and authentic.

I lot of people remember when that kid spray-painted my brand new Porsche for Punk'd. That was pretty funny. He got me pretty good. Of course, most people don't know I eventually got him back with my own show. I call it a show, really it's just an hour-long video shot in my bedroom featuring the two of us.

I've tried and failed a lot. But I've also tried to be really clear about my brand. It is who I am. I'm a mum, I'm a wife, I'm 44 and from the Midwest.

When you bring in multi-brand retail items into the country, you're not just bringing the products, but you're also harming local manufacturers. You must strengthen your manufacturing sector and put it on a level playing field with the world. Any kind of items manufactured globally, like small pens, pencils, notebooks - our manufactured goods need to be on a level playing field. Then let them come. Have a competition.

I really love working with brands that are either at the cutting-edge, or are making that first step towards making change within their brand lines.

Obviously this all gets tricky/complicated when your writing reveals so much of your private/intimate life, and the nature of writing on the Internet comes with a lot of focus on your "personal brand."

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

We can be the new brand of self-extincting dinosaurs or we can evolve.

If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

Time is the only luxury. It's the only thing you can't get back. If you lose your luggage - I'm not gonna say the obvious brand of luggage that I'd normally say because I've got a meeting with them soon - if you lose your expensive luggage at the airport, you can get that back. You can't get the time back.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

Your culture is your brand.

NASCAR racing provides more brand awareness and interest than any of the other major sports. The opportunities to build business-to-business relationships within the racing community are endless.

A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

I love going on book tours because it's an opportunity to connect with the people that matter most to my brand.

Many people thought that riding for a new team and racing on a brand new bike would be a lot to overcome.

Kelly Link is inimitable. Her stories are like nothing else, dark yet sparkling with her unique brand of fairy dust. This is the most marvelous kind of trouble to get in.

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

Never use pages for personal brand!

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

Every ad is an investment in the long-term image of a brand.

As a Mark brand ambassador, I became extremely cognizant of the devastating statistics about dating abuse and partner violence via the mPowerment campaign and knew I wanted to help change those statistics. mPowerment by Mark and the Avon Foundation for Women funded the No More study, which explored dating abuse, partner violence, and sexual assault. I was honored to be part of it and report the results of the survey in a Capitol Hill briefing.

I understand what the dynamic of the brand Ed Gordon has been all these years. I'm just trying to keep that as real and as honest as I can and I don't take it lightly.

Making movies is nice, man. A movie with some money behind it? Sweet. So many snacks and stuff. Name-brand. And many different kinds of coffee.

A belief in feminism is a belief in personal freedom - the freedom to live a life free of fear of violence, to select a fulfilling career and be compensated fairly, to choose when to start a family, to marry whom you love. I want everyone, regardless of gender, to live a life free of restriction or fear, able to pursue their own personal brand of happiness and fulfillment.

Attention to detail is crucial in my roles as a real estate developer and principal of a lifestyle brand. Fine jewelry is especially intricate and requires a very well trained eye.

A brand is a person’s gut feeling about a product, service or organization

I would like to expand my brand to include destinations in Vegas and also become an entertainment news correspondent.