Quotes About Brand

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

Everything I have is ready to wear, but I have the ability to have different options within the same brand. I have the Theyskens' Theory collection where it's a personal approach to how I build the collection where I fuse more fashion-y ideas and it has my name on it. So it's really something very research- and labor-intensive. And then I have the Theory brand where I infuse all points of view about fashion at large, and it's more global. It's really about making something succeed. You have an instant relationship with stores, and with sales teams, and people that are in the place.

We are very excited to re-launch the collaboration with Fred Perry. We have great appreciation for the heritage of the brand as well as their dynamism in guiding the brand towards the future. Their openness to create synergies between both our brands will bring interesting, creative results.

At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.

Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

It's a lot of work to put a brand-new monologue and a brand-new show on the air and find comedy every single day. It's challenging and it's the hardest thing I have ever done, but it's the best-suited thing for me. The more relaxed I get and the more confident I feel, the more I get to play and be myself...

Brand perception is a brand’s reality

A brand is a little different. Me, as Carrie the person, wanders around in sweatpants. And then, when I have to be Carrie Underwood, there is definitely a departure from your human side. It's good to make that separation from person to brand.

For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can’t entirely control a brand. At best you can only guide and influence it.

The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.

I may make light of being a domestic terrorist, but if they can brand me a domestic terrorist and confiscate all my materials, and then expand into confiscating other people's materials, and then go after Gibson Guitars and so many other different people... they can go after you, they can go after everybody, we could all be "terrorists." That's really the big concern.

My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.

It is immoral to brand children with religion. 'This is a Catholic child.' 'That is a Muslim child.' I want everyone to flinch when they hear such a phrase, just as they would if they heard, 'That is a Marxist child.'

I'm all in favor of getting grants for musicians. Or any other good brand of Scotch.

Every day is a brand-new, completely crazy fantasy-adventure, where I'm either kicking ass or kicking balls. It's all part of the job. All of that is really fun for everyone. It plays like a comic book superhero.

The Greeks used to use the same stories, the same mythology, time after time, different authors. There was no premium placed upon an original story, and indeed, Shakespeare likewise. A lot of people wrote plays about great kings. They didn't expect a brand-new story. It was what that new author made of the old story. It is probably the same now. We disguise it by inventing what seem to be new stories, but they're basically the same story anyway.

I lot of people remember when that kid spray-painted my brand new Porsche for Punk'd. That was pretty funny. He got me pretty good. Of course, most people don't know I eventually got him back with my own show. I call it a show, really it's just an hour-long video shot in my bedroom featuring the two of us.

I initially wanted to tell 'Oscillate Wildly' story because it wasn't one I had heard or seen before. The invisibility piece resonated most. Somewhere over the past couple of years I realized that I've essentially been making movies for my teenage self who struggled with isolation and my own brand of invisibility living in rural Ohio.

If I were to have my own brand of guitars, they would have to be industructable.

I'm gonna do clothes, but stuff that kids can afford. I want to get into the high fashion world very soon, but the stuff I want to start out with is the small stuff, for the kids, that anybody can afford the Nikes, or the Jordans, Or let's say they can't afford the big brand name clothes, so I would make a lower end line but still high-quality.

I do think, in the future, headlamps are probably going to be smaller, slimmer. I also think that a lot of designers will start playing around with the daylight running lights. That gives a lot of character to the vehicles in different ways, so I think designers are going to play around with that to try and give each brand a certain DNA so you can almost recognize what car it is when you look at the headlamps.

We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA.

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

We were a commodity used by corporations to make their brand look fashionable, but then they used us to keep kids out of venues.

Times are completely different now. If you're a brand new artist with a record you want to release to the masses, I would suggest you try and get it hot yourself first. This way you can create your own demand so you'll end up having the option of demanding what you want if you do decide to sign with a label. If you don't and you still get on hot on your own, you then have the ability to reap all of your profits.

In TV, when you're doing guest roles, you're gliding into a zone where people are already very comfortable. They go in and go to work every day. You're coming in, and it's a brand-new environment, so you have to get it... and then you're gone again.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food.

I just want to touch your soul, let me pour into you. Fill you with my joy, and make you feel brand new.

Every advertisement is part of the long term investment in the personality of the brand.

Silicon Valley isn't usually where aspiring authors go to kick-start a literary reputation. [...] How'd he do it? By courting bloggers and influential techies like Joi Ito, Stewart Brand, and Craig Newmark demonstrating that if you can get the geek grapevine on your side, you don't need Random House.

When you look at a strong brand, you see a promise.

It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.

Passion and love for a brand and its consumers sustain us. For how can we ever devote our continued highest energy to something if we don't believe in it passionately.

The iPhone brand is in worse shape than I thought was even possible. And the implications of that are huge... The iPhone is in deep trouble.

In designing a lifestyle brand, you have to know more than just designing clothes.

It [Doral] is 800 acres in the middle of Miami. If you look at the ballroom, that was brand-new ballroom that didn`t exist. And it`s, you know, one of the great places on earth. We had a construction crew here of 1,600 people. We rebuilt the whole place in about 14 months. We did it under budget, although I did increase the scope of the work, because we decided to use the finest marbles.

I'm not too picky about guitars. I love to collect them, mostly oddballs, but I'm not married to any brand or model. Whatever guitar has the best character for the song is the one I want to use, because if you've got a style, you're going to sound like yourself no matter what guitar you play.

Most of our girls are accustomed to playing several games in a short time frame. As a coach and as a team, you want to play games. Plus, you might see a different brand of softball than you are accustomed to playing, and that can be beneficial as well.

I am honoured to be associated with a brand like Movado. It believes in the art of design and is known for its perfection worldwide. I have strong faith in the pursuit of perfection. I am looking forward to a long association.

Never use pages for personal brand!

Definitely, starting my own brand would be really exciting.

When you're a young talent, and you want to launch your brand, you always have tons of questions: Where should I produce? Should I launch a second line? Should I do shoes, accessories? If you have someone who can coach you and give you advice and help you find the right supplier, it's a big help.

As an artist you very much want to have control over your dialogue and your image and when you become exposed in a way where other people are manipulating your brand or the public perception of you that's where it can be frustrating. It's when you want to tell everyone to shut the f*** up and say "hear it from me, not from them." That's all.

Bryce Zabel and I went down the road of revising the Kennedy historical record together on the NBC seriesDark Skies. This time instead of giving new meaning to the established JFK chronology, hes created a brand new one altogether.Surrounded by Enemiesis an exhilarating ride, full of twists and turns that never were, but surely could have been.

I would like to expand my brand to include destinations in Vegas and also become an entertainment news correspondent.

I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to go get a whole brand-new set of sheets.