Quotes About Brand

If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.

In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.

Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.

You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be some degree of trust that, if you're an enjoyable brand, people will want to spend time with you.

Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

When you face a creative change at the house, you have to start a dialogue, and talk with the designer about how he envisions the brand to make sure that you're on the same page. It's the way the designers talk about the brand, and what they see, and their emotions, how they perceive the house.

I'm pretty brand-less. If I wear a brand, then you can't tell. I'm not about the logos.

The more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future.

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.

The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.

So if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.

My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.

I preferred my brand of beauty where Norah was more beautiful than any bimbette, and Mom was beautiful whether sized extra-small or extra-large. Where Peony could look at herself in the mirror and murmur, wow, look at me. Just look at me.

Through panel moderations and talks around culture, politics and identity I gradually gained opportunities to write in my own voice and not that of the brand. I'm interested in a lot of the languages that drive our culture. I'm interested in user experience as language or how societal malaise takes root. So through essays and short stories I began exploring some of these things.

I'm a big supporter of this product for women. And [my relationship with the brand Berlei] was so organic. I would go to the store and buy 40 or 50 bras every year because I could only get them in Australia at the time. And then eventually they heard that I would come and take all the stock.

One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of the company, the people and often, the brand, so it's a much less diverting exercise. Simply put, the odds of getting a higher share with current clients is much better than getting in the front door with new ones.

A company has to be like that person who turns his cuffs up a different way, who smokes a certain brand of cigarette, who wears an obscure vintage watch.

Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

The all-pervading energy source of existence or Shakti manifests itself as creation. Shakti is the divine mother who gives birth to and nurtures the newborn-whether it is a newborn babies a brand new relationship, a fresh idea, or a magical manifestation. Although Shakti is beyond the boundaries of gender, form or color, we call It Mother because of its mothering and creative qualities.

We were a commodity used by corporations to make their brand look fashionable, but then they used us to keep kids out of venues.

Health food shops can make people feel very important; it's like a brand new religion with people trying to convert you to quinoa.

When you bring in multi-brand retail items into the country, you're not just bringing the products, but you're also harming local manufacturers. You must strengthen your manufacturing sector and put it on a level playing field with the world. Any kind of items manufactured globally, like small pens, pencils, notebooks - our manufactured goods need to be on a level playing field. Then let them come. Have a competition.

I think fashion is a lot of fun. I love clothes. More than fashion or brand labels, I love design. I love the thought that people put into clothes. I love when clothes make cultural statements and I think personal style is really cool. I also freely recognize that fashion should be a hobby.

I wouldn't want to play Miss Hannigan. I'm not a villain. She's mean to little children! I can't do that. That would disrupt my brand.

Hoke Moseley is a magnificently battered hero. Willeford brings him to us lean and hard and brand-new.

Hitchcock was one of the few people in Hollywood who had a brand. Every movie he made was an Alfred Hitchcock movie, couldn't have been anyone else.

Obviously this all gets tricky/complicated when your writing reveals so much of your private/intimate life, and the nature of writing on the Internet comes with a lot of focus on your "personal brand."

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

Possessing a powerful worldwide brand is essential for sustained success.

I don't have a crystal ball, but if you can ever put yourself in a situation where you are indispensable - where you aren't part of what looks like a fad, but you actually are a company, a brand that people trust and go to - at this point, you could put some of the mainstays of tech on anything, right?

There are times when one certain snow condition is great for one particular brand of skis.

Sometimes when we are labeled, when we are branded our brand becomes our calling.

Brooklyn has become a brand, and it represents something, and there is this tension between the old and new world.

There's an abundance of exposure when you start working in American films. Inevitably you become a brand and that has to be controlled.

The only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.

XL is a world class brand with very successful insurance, reinsurance and life reinsurance businesses and I look forward to helping it realize its full potential.

I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop.

You can very often start a new season with a lot more viewers than you had, leaving off the season before. It's a chance to pull the show into a train station, stop the train, and let all these new viewers on, so you can tell a new story. In some ways, a second season is a chance to tell a brand new story that you can wrap up, at the end of it.

As a Mark brand ambassador, I became extremely cognizant of the devastating statistics about dating abuse and partner violence via the mPowerment campaign and knew I wanted to help change those statistics. mPowerment by Mark and the Avon Foundation for Women funded the No More study, which explored dating abuse, partner violence, and sexual assault. I was honored to be part of it and report the results of the survey in a Capitol Hill briefing.

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

Marriage is based on the theory that when a man discovers a brand of beer exactly to his taste, he should at once throw up his job and go to work inthe brewery.

Comedians who are 22 years old can certainly be funny and clever, and be capable of telling jokes - but are they talking about their favorite TV shows, or a particular brand of shampoo?