Quotes About Brand

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

Everything I have is ready to wear, but I have the ability to have different options within the same brand. I have the Theyskens' Theory collection where it's a personal approach to how I build the collection where I fuse more fashion-y ideas and it has my name on it. So it's really something very research- and labor-intensive. And then I have the Theory brand where I infuse all points of view about fashion at large, and it's more global. It's really about making something succeed. You have an instant relationship with stores, and with sales teams, and people that are in the place.

Great brand, no resume - no problem. Great resume, no brand? Welcome to position #347 of the stack of five hundred equally great resumes

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

Movies are brand new. Film is less than 150 years old. It's brand new, compared to any other art form, all of which are thousands of years old.

Brand a man as a thief and no one will ever hire him for honest labor - he will be a hardened robber within weeks. The brand does not reveal a person's nature, it shapes it.

Don't waste time trying to break a man's heart; be satisfied if you can just manage to chip it in a brand new place.

I don't go to church any more, but I think that Catholicism is rather like the brand they use on cattle: I feel so formed in that Catholic mould that I don't think I could adopt any other form of spirituality. I still get feelings of consolation about churches.

I preferred my brand of beauty where Norah was more beautiful than any bimbette, and Mom was beautiful whether sized extra-small or extra-large. Where Peony could look at herself in the mirror and murmur, wow, look at me. Just look at me.

I'm all in favor of getting grants for musicians. Or any other good brand of Scotch.

I want a hairy little Jewish Princess with a brand new nose, who knows where it goes.

We have the brand, and we have the fulfillment capability. Now we had to get the Net, and that's the easiest part of the game.

I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think in the early stages you have to be bold. You have to define yourself. Everyone wants to understand who you are and why you're here. I think the best brands are forever surprising people.

The Jew is upset because the nations of the world - the United Nations - lash him, brand him as racist and evil, hate him and openly demonstrate their desire to destroy him.

I also have a brand-new prescription for gunfire jitters: When the shooting gets loud, proceed to the nearest wooden staircase. Run up and down a few times, making sure to stumble at least once. What with the scratches and the noise of running and falling, you won't even be able to hear the shooting, much less worry about it. Yours truly has put this magic formula to use, with great success!

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

My quest to find a great role for myself started long before this film [ "Our Brand Is Crisis"]came around.

I lot of people remember when that kid spray-painted my brand new Porsche for Punk'd. That was pretty funny. He got me pretty good. Of course, most people don't know I eventually got him back with my own show. I call it a show, really it's just an hour-long video shot in my bedroom featuring the two of us.

I initially wanted to tell 'Oscillate Wildly' story because it wasn't one I had heard or seen before. The invisibility piece resonated most. Somewhere over the past couple of years I realized that I've essentially been making movies for my teenage self who struggled with isolation and my own brand of invisibility living in rural Ohio.

We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA.

I've never been about trying to promote a brand of Squarepusher. I've never been keen on that idea that these are the character traits that I've got to stick with and amplify and keep pushing forward and pushing on the public. I'm really happy to throw it all away and start each record with a blank slate but I concede you've got a point, there are things I can't get rid of, no matter how hard I try.

We were a commodity used by corporations to make their brand look fashionable, but then they used us to keep kids out of venues.

The first theatre I ever found was in the backyard of a new suburban community in the foothills of the Poconos. My dad was a young FBI agent at his first or second posting - we're all from New York. He was posted in Scranton, Pennsylvania and he put the family in a brand new red-brick apartment. It was in a C-shape and behind it was a small hill that led up to the woods. There was a white-washed brick wall that was a perfect theatre! There were windows and all the ladies behind the windows in their apartments. I would go out there after lunch every day and sing opera.

Any move by Israel to end the conflict with the Palestinians by unilateral moves - such as annexing the West Bank, delinking Gaza and declaring that there be no further diplomatic process - will lead to strong regional and global reactions, as well as intensify efforts at the UN and in civil society to brand Israel as an outlaw state dangerous to regional and world peace and guilty of criminal behavior.

When I started to do quite well on the tour I thought I'd treat myself to a bright red Ferrari. I had always had a soft spot for them as a car brand and, when I was in the position to afford one, I decided to go for it.

I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.

Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food.

I think this is where we're trying to get to eventually as a league too hopefully. To have an opportunity to represent and be a leader of a global brand, for me, it was a great decision.

The goal here is to build a brand around social relevance in media (with his Participant Productions company).

Martell Cognac approached me to make a film for them that represented the spirit of John Martell and what he stood for as a person and as a visionary - the qualities that they felt were linked to the brand because of John Martell himself. The creation of the cognac had an impact on the world. That's what Martell Cognac would like to promote: people that can inspire other kids and generations. They have a saying: "It's not what you achieve, it's how you achieve it."

Every morning, when we wake up, we have twenty-four brand-new hours to live. What a precious gift!

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.

I'm not too picky about guitars. I love to collect them, mostly oddballs, but I'm not married to any brand or model. Whatever guitar has the best character for the song is the one I want to use, because if you've got a style, you're going to sound like yourself no matter what guitar you play.

Many people thought that riding for a new team and racing on a brand new bike would be a lot to overcome.

"Filipino" is the Spanish side of our history. The islands were named after King Felipe, so we became known as Filipinos. It's a brand, it's a name. But we're Malays. Before colonizers came to our shores, we were Malays. My praxis is about being Malay - the struggle of the Malays before we became Filipinos.

The only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.

XL is a world class brand with very successful insurance, reinsurance and life reinsurance businesses and I look forward to helping it realize its full potential.

Because many people remembered a time when the Republican Party was not so extreme, and hadn't full grasped how much it had changed, people blamed Obama for his failure to get Republicans to agree with him. That blame coloured so much of how the public saw Obama during his presidency. The public thought he was dealing with a brand of Republican leader that just didn't exist any more.

New technology is changing the way we can film. It's enabling us to get fresh new images and tell brand new stories.

Every ad is an investment in the long-term image of a brand.

We're being sold a brand new idea of patriotism. It never occurred to me that patriotism had to be advertised. Patriotism is something you deeply felt. You didn't have to wear it on your lapel or show it in your window or on a bumper sticker. That kind of patriotism does not appeal to me at all.

Hindu fundamentalism is a contradiction in terms, since Hinduism is a religion without fundamentals; there is no such thing as a Hindu heresy. How dare a bunch of goondas shrink the soaring majesty of the Vedas and the Upanishads to the petty bigotry of their brand of identity politics?

Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.