Quotes About Marketing

If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!

Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.

I want to change how women think of and feel about marketing. It not only helps women get the results they want, but marketing brings out our best human attributes: true listening, compassion, honesty, and a spirit of service.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.

I think the internet is a great marketing tool--but marketing is not my job. I'm a writer. My job is to write novels.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

In business, standards establish the rules of the game, creating path dependencies as investments are made and corresponding designs are set in stone and plastic. Inferior standards can prevail due to smart marketing or industry collusion.

I blame al-Jazeera - they are marketing for the Americans!

I got really tired of metal music. How do you pick what's good to sell when you're not totally into what you're listening to and marketing?

Network marketing is the only industry that allows common people to earn millions with a minimal investment and zero overhead, coupled with total time freedom and the joy of global travel. There are three magic words that worked for all of us who have made it to the pinnacle and they'll work for you: 'Just don't quit.'

Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.

If writing and publishing a book is like giving birth to a child, then book marketing is like rearing it.

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

When I first started out in my career, I'd been a lit major in college so I didn't have a lot of choices. The traditional options were management consultant or investment banking, and I hadn't even taken an economics class so those were pretty much out. I didn't want to go into academia. For me, research and instinct were my unique tools that seemed to work best on a marketing and merchandizing path. It's kind of right-brain and left-brain.

Good marketing speaks to human beings - the way human beings understand and take in information.

Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

Perhaps the most important marketing step any business can take is to discover a way to be different.

There are a lot of musicians who are still desperately trying to pretend that it's 1998 and by having a huge marketing campaign, they somehow believe that they can sell 10 million records. That's delusional. No one sells 10 million records. The days of musicians getting rich off of selling records are done.

As soon as I did my first five minutes of stand-up I knew that I would rather be a failure at comedy than a success in marketing.

The art of automobile design has progressed, until today it is regarded as one of the most important factors in the marketing of the automobile.

I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.

What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity around the movie, becomes the most important part of it.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

Most of my career is spent in a meeting... dressed sharply, looking really great; negotiating over a table, strategizing or coming up with new marketing plans or new ideas. And that makes me really, really happy.

Great marketing only makes a bad product fail faster.

I had a marketing idea that everybody hated, decency is sexy.

When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, "I don't want to buy that." There's a lot of marketing connected to introducing technologies and especially introducing new experiences.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.

I'm all for it. In these days, regional marketing is the only way to survive.

Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.

I'm not into digital marketing, downloading, or streaming - I've always been a man of the theaters.

There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

You will meet people who believe all network marketing opportunities are pyramid schemes. Why spend all your time trying to convince them otherwise when there are legions of people who are open to what you have?

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.

Perhaps the most important contribution to me being centered in the midst of this chaos is my daughter, Krystal Ann. I am very lucky because she works with me and is responsible for many aspects of the business on the marketing side of my career. This allows us to travel together and experience life on the road, seeing the world. Having family with me is very important and grounding.

But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.

Network marketing has come of age. It's undeniable that it has become a way to entrepreneurship and independence for millions of people

Marketing of art is, and to my mind has always been, trendy. Unfortunately, that doesn't mean there is any real long-term value. As an artist I do what I like. As a collector I collect what I like.

Video is just one part of a marketing plan. It fits certain messages & people better than others.

In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down.

For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that could attain the standards of dependability for which Rolex is famous, I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.