Quotes About Marketing

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world becoming more and more disconnected from it.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Authors should be as involved with the marketing of their books as they want to be. No more, no less. I happen to recognized, quite early on, that no one was going to buy my book if I didn't do everything I could to let them know that the book existed.

Everybody is not going to be squeaky clean. All the guys they are giving these marketing endorsement deals are the ones going out there getting in trouble. That is what is really puzzling to me. They will take a chance on the so call good image guy and they are the ones that go out there and screw it all up. You have not seen my face go across the screen for any off the field problems, period.

I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can't do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.

In the case of all the carmakers, there's a certain amount of greenwash. Take Toyota: They were pushing the Prius while they were meanwhile marketing the hell out of the Sequoia and other models with terrible gas mileage.

Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust.

This is the entertainment industry, so game designers have to have a creative mind and also have to be able to stand up against the marketing people at their company - otherwise they cannot be creative. There are not that many people who fit that description.

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.

Make your marketing so useful people would pay you for it.

There's been too much attention on marketing. Can't we just talk about the paintings?

We gained his operational capabilities and he gained our marketing skills.

Social media puts the "public" into PR and the "market" into marketing.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

There is anxiety, but it comes after you've finished filming because it's out of your hands; people are editing it, they're cutting it, marketing it. And it's... part your career sort of rides on that. But when you're actually filming it's a team thing and it really feels good there for me.

The problem with most failing businesses is not that their owners don?t know enough about finance, marketing, management, and operations - they don?t, but those things are easy enough to learn - but that they spend their time and energy defending what they think they know. My experience has shown me that the people who are exceptionally good in business aren?t so because of what they know but because of their insatiable need to know more.

The best marketing strategy is to destroy your industry before your competition does.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.

Most of my career is spent in a meeting... dressed sharply, looking really great; negotiating over a table, strategizing or coming up with new marketing plans or new ideas. And that makes me really, really happy.

If you're not spending 80 percent of your time marketing and selling, you are headed for trouble.

I hear loads of cynics saying that I'll never be able to change anything. They say that junk food marketing and the ready availability of fast food is just too powerful. But I'd say in response, screw you. I know that most people, if they're really honest, are fed up with the same old rubbish

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Marketing has long known how to exploit fads and how to develop trends.

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

Companies whose marketing and sales departments are not using the Internet and social media for communication may have the same fate that the dime stores had when Wal-Mart came onto the scene.

The label YA actually means nothing except that the protagonists, or some of them, are young. Publishers like it because it is a secure marketing niche. But the cost of security is exclusion from literary consideration.

I'm not writing anything out of some sense of obligation, or for marketing purposes. This is just what I prefer to write. Even though I write mostly for kids, I'm not out to teach a moral lesson or present a guidebook for life. My primary goal as a writer is to create fun, entertaining books that present interesting ideas and themes, so kids can have a break from the stresses of their lives. I got a fan letter once from a girl who said one of my books made her feel good about herself, and if there's anything I'm reaching for, it's that.

I don't want to get too involved in marketing budgets, online promotions and download set-ups because it would be a bit like Gertrude Stein mapping out a TV campaign. I want to sing. I want visibility. I am essentially Al Martino, not Seymour Stein.

Network marketing gives people the opportunity, with very low risk and very low financial commitment, to build their own income-generating asset and acquire great wealth.

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

To me music is music. A person of faith, a person that calls themselves a Christian, they are the Christian and they make music. Some music has more to do about God than other music, but in reality what makes the difference between "secular" and "Christian" music is simply a marketing channel.

Outsourcing isn't the answer to everything. Lots of internet marketing pundits will tell you to outsource, outsource, outsource. Having a trusted team that knows each other and enjoys working together is good, too.

A network marketing business is the perfect business for people who like helping other people.

Run away from laziness; work hard. Touch intuition and listen to the heart, not marketing directors. Dream.

The movie is someone else's art. But it's great marketing for books.

I never really got into marketing. I went to school for it, but never pursued it once I got out. Instead, I went to Europe for about two months, just traveling around in youth hostels and Eurail trains with my friends.

If you're an artist who's built on marketing and hype then most likely I won't listen to you.

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

Perhaps the most important contribution to me being centered in the midst of this chaos is my daughter, Krystal Ann. I am very lucky because she works with me and is responsible for many aspects of the business on the marketing side of my career. This allows us to travel together and experience life on the road, seeing the world. Having family with me is very important and grounding.