Quotes About Marketing

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.

One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.

The food industry is spending almost $2 billion a year marketing directly to children and teens. We know that those ads lead to children demanding certain brands, and we know that food and drink marketing gets all of us to consume more calories. If we're going to address diet-related illnesses, talking about marketing to kids is a key step. There should be places like schools that are protected sanctuaries from commercialization and from advertising, especially when it comes to kids' health.

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.

I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.

Writing a book is like sliding down a rainbow! Marketing it is like trudging through a field of chewed bubblegum on a hot, sticky day.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

The two-war strategy is just a marketing device to justify a high [military] budget.

Network marketing is the only industry that allows common people to earn millions with a minimal investment and zero overhead, coupled with total time freedom and the joy of global travel. There are three magic words that worked for all of us who have made it to the pinnacle and they'll work for you: 'Just don't quit.'

I didn't have anything to do with selecting IFC. I don't have anything to do with distribution, or business, or marketing, but think it's a good choice by Graham, and perfect for London Boulevard. It gets the picture straight into a dialog with the public, and it doesn't set the sights too high. They're very hip at IFC, and they get the film. The cineplex hasn't done film any favors as an art form.

I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

We gained his operational capabilities and he gained our marketing skills.

Donald Trump's a businessman, he's a very successful businessman. I think he's a marketing genius.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

Marketing only really works with word of mouth.

Just because a man is dressed in a clean white robe does not mean his heart and hands are clean. Any man who neglects his conscience is a dangerous animal. Never judge a man by his image. Images can be bought or produced by any Hollywood producer, marketing team or fleet of stylists. Even kids know how to wear amazing costumes for Halloween. Always judge a man by the coloring of his heart and only his heart. Truth can be found in his record of actions, not intentions.

I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity around the movie, becomes the most important part of it.

Marketing management is now tribal leadership.

That pompous phrase (graphic novel) was thought up by some idiot in the marketing department of DC. I prefer to call them Big Expensive Comics.

If I could teach my children only one thing, it would be the skill of marketing. For with that skill, they could be successful at anything they chose for the rest of their lives.

There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.

The future of marketing is not about technology

The marketing of homosexuality has an agenda, and that is to repopulate their population by recruiting the children of homosexuals.

Marketing is what gets you noticed.

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

I'm not writing anything out of some sense of obligation, or for marketing purposes. This is just what I prefer to write. Even though I write mostly for kids, I'm not out to teach a moral lesson or present a guidebook for life. My primary goal as a writer is to create fun, entertaining books that present interesting ideas and themes, so kids can have a break from the stresses of their lives. I got a fan letter once from a girl who said one of my books made her feel good about herself, and if there's anything I'm reaching for, it's that.

Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn't equal views.

I've basically been able to do everything, I basically run my own career and the decisions I make - whether it's how I'm gonna roll out music, how I'm gonna play on tours, different strategies for releasing and marketing things - and that comes from being college educated and someone who's interested in that side of the business rather than only the music. If anything I think that's where the biggest direct influence comes from.

Those of us who make films try to make something that we're feeling and that we would like. Then we just hope an audience responds the same way. It's very important to have the electrical circuit made, but I don't have control over how people feel when they flip the switch. So the whole idea of marketing research and test screenings is just foreign to me.

People just jump right to, 'We're going to create this really cool thing and put it out there and people are going to magically find it.' You have to market your marketing.

I am often asked if Network Marketing is a Pyramid Scheme. My reply is that corporations really are pyramid schemes. A corporation has only one person at the top, generally the CEO, and everyone else below.

I love all of these new products that are coming out, things like headphones with cute, catchy names. There is also so much going on with the marketing of fashion. And then, I still love the classic stuff, like great dresses and wonderful photography.

The music that I make is pretty sincere; it's from my heart and I love it, and what just happened is more people have started to connect with my heart, and I haven't followed some kind of marketing scheme.

I've been a DJ, janitor, ditch digger, waitress, computer instructor, programmer, mechanic, web developer, clerk, manager, marketing director, tour guide and dorm manager, among other things.

Much of the way books get classified has to do with marketing decisions. I think it's more useful to think of literary books and sci-fi/fantasy books as existing on a continuum. To oppose them, to suggest that one category excludes the other, always feels bogus to me. The great Leonard Michaels line is "I wanted proximity to darkness, strangeness"? That's what I'd say I want from a book, regardless of where it falls on the fantastical spectrum - that suspense connected to a particular human character, rather than just some mechanized plot.

You will meet people who believe all network marketing opportunities are pyramid schemes. Why spend all your time trying to convince them otherwise when there are legions of people who are open to what you have?

Deepak Chopra, look at him. He's probably the most successful self-help guru in the world. I don't think he's struggling for any marketing or exposure. You've just got to know where your audience is.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

When you are a great scholar of stupidity, logics and marketing, you can do practically everthing, from business to trading, from spiritual research to artistic criticism.

When I got old enough to date, I realized that Valentine's Day is just a commercial marketing scam to make men feel bad. So I let my boyfriends off the hook.

Content is king, but marketing is queen, and runs the household.