Quotes About Marketing

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. It's pretty simple really. I just dive in and start digging. Yes, I'm fortunate to know the in's and out's of a true studio-level marketing campaign. But really, anyone who is diligent and well-researched can pull it off too. Its easier for me, but it doesn't make it impossible for others.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"

It's a different thing when you go into a studio and you record with the intent of going somewhere and you're marketing yourself for that direction.

I'm not a big fan of overt marketing. I'd much rather just put things out there for people to see. I'm just putting it out there for people to see. If people think this is cool, I'm hoping they'll tell their friends.

If writing and publishing a book is like giving birth to a child, then book marketing is like rearing it.

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

If I focused hard on getting a literary agent, and doing things like that, instead of designing my blog's header, I would have more money, I think. I think I don't view myself as an author. I view myself as a person. I view [anything] as part of being a person, so I feel okay with "marketing" or other things like that.

Good marketing speaks to human beings - the way human beings understand and take in information.

I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.

This is the entertainment industry, so game designers have to have a creative mind and also have to be able to stand up against the marketing people at their company - otherwise they cannot be creative. There are not that many people who fit that description.

Make your marketing so useful people would pay you for it.

I think the Obama Administration has done a lousy job marketing and selling and explaining this entire thing. And, as a result, all of these right-wing front organizations financed by the Koch brothers, are blanketing the airwaves with lies about Obamacare. And people are scared.

Giving back or giving forward is the one true law of marketing.

You might think the word "homemade" is just a word we use as a marketing ploy. But what you don't realize is that the staff sleeps here at night. If your tablecloth is wrinkled, that's why.

If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small theaters. You know, to me it's like a church for music. You can sit down and really give yourself to the performance and be comfortable with good surroundings and a clean, quiet atmosphere.

Donald Trump's a businessman, he's a very successful businessman. I think he's a marketing genius.

I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mass-produced film, TV, and music - either truly reflects what's up in youth culture, or it reflects what youth-filled focus groups have told marketing companies that they want to consume.

Marketing is a contest for people's attention.

With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.

In school I studied international business and marketing, so I've always been attracted to business.

When people hear about legal restrictions on marketing and advertising, often the response is: Aren't you just being a food nanny? Isn't that government playing too much of a role in our lives? When people have that response, they're forgetting the extent to which what kids are eating and drinking is having as much of an impact on their lives as, say, if they were starting to smoke cigarettes as teenagers. Diet-related illnesses are causing nearly as many deaths as tobacco-related illnesses.

Network marketing is the fastest growing business model in the world today.

There is anxiety, but it comes after you've finished filming because it's out of your hands; people are editing it, they're cutting it, marketing it. And it's... part your career sort of rides on that. But when you're actually filming it's a team thing and it really feels good there for me.

If I was down to the last dollar of my marketing budget I'd spend it on PR!

At the heart of all sales and marketing is the ability to create demand even in the absence of logic.

No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.

Amazon has well passed any expectations of its ability to change distribution and marketing.

Most of the CEO's who fail think they will find the solution to their problems in Finance, Marketing, Strategic Planning, etc., but they don't look for the solution to their problems inside themselves.

I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.

The best marketing strategy is to destroy your industry before your competition does.

[DJ Ill Will] already knew I had the music talent prior to meeting him in person, I guess when he met me face to face he saw the potential on a marketing level and believed in the music I could create to back it up so we teamed up and the rest is history.

The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.

I'm working on a mixtape called I Made Hip-Hop Smile. It's going to be a free online mixtape. I think it's going to get some crazy buzz. We have a few marketing campaigns, that I think are going to make it pull through.

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart.

I'm on record as having said "I've done this amazing movie - The Sixth Sense - that no one is going to see." And then it stayed in the top 10 American films for about six months. So don't ask me. I'm the most disastrous PR and marketing predictor.

If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.

I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

The true axis of evil in America is the brilliance of our marketing combined with the stupidity of our people.

Companies whose marketing and sales departments are not using the Internet and social media for communication may have the same fate that the dime stores had when Wal-Mart came onto the scene.