Quotes About Marketing

There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.

One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.

Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.

I worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.

Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. It's pretty simple really. I just dive in and start digging. Yes, I'm fortunate to know the in's and out's of a true studio-level marketing campaign. But really, anyone who is diligent and well-researched can pull it off too. Its easier for me, but it doesn't make it impossible for others.

You can't say there shouldn't be marketing and (that) marketing is a bad thing.

An elegant woman should be able to do her marketing without making housewives laugh. Those who laugh are always right.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"

If I had to do it all over again, rather than build an old style type of business, I would have started building a network marketing business.

Creating great content that educates and informs is always the best marketing strategy.

We feel pretty comfortable making music but beyond that there have been other things to take into account, including promotion, marketing, airplay.

The future of marketing is leadership

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

Marketing should focus on market creation, not market sharing

Marketing is no longer about the stuff that you male, but about the stories you tell.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

Social Media brands faster than any other existing Marketing plan and for much cheaper!

The gym and the treadmill is a good idea. But the problem is we spend so much effort in marketing messaging, deluding people into thinking if you get on your treadmill or you go to the gym, that's what you need. People who join a gym, the vast majority of them have quit within nine months and almost all of them have quit within two years. So if it's a longevity strategy, does not work.

At Lacoste, I learned how to drive in a very conservative environment. I had to learn how to do politics, how to talk, how to explain, and how to communicate a vision, and the necessary link between marketing and creative teams. Also, very important, the shop experience, which was actually very frustrating at Lacoste.

We gained his operational capabilities and he gained our marketing skills.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.

I would say the more the better when it is comes to development and marketing. It's actually fun. For some it can be a frustrating thing.

No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.

Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning design, and global sales, marketing and manufacturing.

What they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for.

I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.

No great marketing decisions have ever been made on qualitative data

Social media is not owned by marketing.

Of all the entrepreneurial opportunities available today, one of the most important is direct selling, also called network marketing.

I don't know much about the music business, but for just general advice for someone trying to create things, as simple as this sounds, I think the best thing you can do is constantly try to improve upon your work. Always focus on that first and foremost, and leave everything else (marketing, image) completely secondary. Obviously, easier said than done when you're trying to make a living, but if you can move along those lines and earnestly try to make things that you really enjoy it can only benefit you in the long run.

If you want to make better theory, you've got to use the best that's available and look through the lens of another discipline to see if you can uncover more anomalies. By looking at the phenomena of failure from the perspective of sales, marketing, finance, general management, and the equity markets, I was able to see things that Rebecca [Henderson] hadn't.

Their marketing strategy had to be changed to the young people. That's who buys the beer.

B2B does not mean boring marketing.

I've basically been able to do everything, I basically run my own career and the decisions I make - whether it's how I'm gonna roll out music, how I'm gonna play on tours, different strategies for releasing and marketing things - and that comes from being college educated and someone who's interested in that side of the business rather than only the music. If anything I think that's where the biggest direct influence comes from.

New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.

So my degree was in political science, which I think was - the closest I could come to marketing is politics.

There is a 114% increase in happiness when receiving rewards via mobile marketing.

Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

I'm a big fan of Kiss. Gene Simmons, he's all into marketing and branding. You name it, there's some type of product with Kiss' name on it. Studying people like that, you see guys have hooks and there are reasons people are successful.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.