Quotes About Marketing

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.

Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.

Marketing should focus on market creation, not market sharing

If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.

I'm a big believer in free speech. Common Sense's motto is sanity, not censorship. But I'm over the age of 18, and we can handle that, and you can, too. But I don't want that game marketed to an 11-year-old or a 12-year-old, and that's what's happened. And so there are extraordinary changes that should happen, first of all voluntarily by the industry, and, second, that kind of marketing and sales practice can be regulated by the Federal Trade Commission.

Business has only two basic functions - marketing and innovation.

Marketing is all about providing information that will heighten someone's anticipated and real pleasure.

We gained his operational capabilities and he gained our marketing skills.

Donald Trump's a businessman, he's a very successful businessman. I think he's a marketing genius.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

Excellence Matters. Excellent people. Excellent vision. Excellent marketing. Excellent strategies.

I would say the more the better when it is comes to development and marketing. It's actually fun. For some it can be a frustrating thing.

I have come to believe that politicians are in the business of 'marketing' their product to the public, by exaggerating threats and over-selling government solutions.

The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don't make as much money as during their active careers.

Book marketing should be a planned process, an art if you will.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.

[DJ Ill Will] already knew I had the music talent prior to meeting him in person, I guess when he met me face to face he saw the potential on a marketing level and believed in the music I could create to back it up so we teamed up and the rest is history.

Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.

By listening, marketing will re-learn how to talk.

If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.

Used to be marketing was viewed as the people with crayons and scissors who did creative work. Now it's seen as central to driving growth.

If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.

Hillary does nothing without careful calculation. She knows that politicians - provided they have real power - who bash entire industries tend to raise huge dollars from individuals in those industries. Certain types of politicians are drawn to this marketing technique because they think the 'bashing' also can be held up as proof that they are not being corrupted. This scheme is called 'putting the squeeze on.' Does that phrase remind you of anything?

If you want to make better theory, you've got to use the best that's available and look through the lens of another discipline to see if you can uncover more anomalies. By looking at the phenomena of failure from the perspective of sales, marketing, finance, general management, and the equity markets, I was able to see things that Rebecca [Henderson] hadn't.

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

The good thing about the studio is that, when the movie comes out, they will put their marketing and their money behind it, which isn't necessarily true with indie movies, just by the nature of it being an independent film.

I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising.

If you want to be in network marketing, you have to be extremely literate online.

Marketing to girls constantly presents a hypersexualized idea of girls; they're expected to appear sexy but be cut off from their sexuality.

I've basically been able to do everything, I basically run my own career and the decisions I make - whether it's how I'm gonna roll out music, how I'm gonna play on tours, different strategies for releasing and marketing things - and that comes from being college educated and someone who's interested in that side of the business rather than only the music. If anything I think that's where the biggest direct influence comes from.

I see marketing not only as a vital skill for small business success, but more importantly, as a vehicle to create art and connect deeply with and serve others to make the world a better place.

Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The marketing immunity of governments is similar to that of the major brands of washing powder.

So my degree was in political science, which I think was - the closest I could come to marketing is politics.

Outsourcing isn't the answer to everything. Lots of internet marketing pundits will tell you to outsource, outsource, outsource. Having a trusted team that knows each other and enjoys working together is good, too.

Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.

Of course, marketing and publicity does an amazing job of prepping everybody for that, but there's nothing like sitting there and experiencing the movie.

Running a business without marketing will kill it.

I think that genre distinctions basically boil down to marketing categories, which are outdated. Any time people have an argument about them, they're arguing about something that doesn't exist in any meaningful way that has to do with style or substance or actual content of books.

This remains a very important opportunity for the American people to have their day in court against big tobacco and its marketing practices. I urge Congress to provide the funding to allow the lawsuit to move forward, and not to shield the tobacco industry from the consequences of its actions.

This has always been my problem with genres is that they've turned into marketing tools. I've never been a person that allows themselves to be in any kind of box and I think that genres can be used as tools to define BPM or something but I think they're suffocating of music and other art. And I think they're inaccurate when they come to describing my work. Maybe other people like defining it, but I don't.

February days are a marketing gimmick; love happens every day.