Popular quotes about Marketing! Wisdom and inspiration are here! | page 72
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
Philip KotlerOne thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.
Nicholas D. KristofNow we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.
Phil KnightIf you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.
Pascal CouchepinThe world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.
Grant David McCrackenInternet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.
Marc OstrofskyYou can have the top stars to bring the attention, you can have the best stadium, you can have the best facilities, you can have the most beautiful project in terms of marketing and all this kind of thing. But if you don't win... All the work these people are doing is forgotten.
Jose MourinhoIf I focused hard on getting a literary agent, and doing things like that, instead of designing my blog's header, I would have more money, I think. I think I don't view myself as an author. I view myself as a person. I view [anything] as part of being a person, so I feel okay with "marketing" or other things like that.
Tao LinService Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Tony HsiehReal content marketing isnโt repurposed advertising, it is making something worth talking about.
Seth GodinAs soon as I did my first five minutes of stand-up I knew that I would rather be a failure at comedy than a success in marketing.
Jimmy CarrIf you are a person with big dreams and would love to support others in achieving their big dreams, then the network marketing business is definitely a business for you. You can start your business part-time at first and then as your business grows, you can help other people start their part-time business. This is a value worth having - a business and people who help others make their dreams come true.
Robert KiyosakiNetwork marketing is really the greatest source of grass-roots capitalism, because it teaches people how to take a small bit of capital, that is your time, and build the American dream.
Jim RohnI am stuck in the dream of an album that sells well not because of marketing, but because people like the songs.
Steven MorrisseyYou have more and more people coming into the tent with the creative guys [on Hollywood films]. You have marketing and concept testers, advertising people. What you find gets the high numbers is easily appealing subjects: a baby, a big broad joke, a high concept. Everything is tested. The effect is to lessen the gamble, but in fact you destroy a writer's confidence and creativity once so many people are invited into the tent.
James L. BrooksWhen I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.
Ava DuVernayThere is anxiety, but it comes after you've finished filming because it's out of your hands; people are editing it, they're cutting it, marketing it. And it's... part your career sort of rides on that. But when you're actually filming it's a team thing and it really feels good there for me.
Hugh JackmanNo true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.
Jim LeeWhat they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for.
Jello BiafraIf you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.
William MapotherI'm on record as having said "I've done this amazing movie - The Sixth Sense - that no one is going to see." And then it stayed in the top 10 American films for about six months. So don't ask me. I'm the most disastrous PR and marketing predictor.
Olivia WilliamsWhen I meet with the founders of a new company, my advice is almost always, โDo fewer things.โ Itโs true of partnerships, marketing opportunities, anything thatโs taking up your time. The vast majority of things are distractions, and very few really matter to your success.
Evan WilliamsIf the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.
George PendleI've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.
Lisa KudrowMarketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
Beth ComstockVideo marketing is the most effective way for you to get someone's attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers.
David GrimesThe whole world is conscious. It's just that we become conscious at times, and you become conscious when you lose a parent, or just a loved one, period - a wife, a brother, you know. You wake up and say, "Man, it's real. I don't need this pimp gangster stuff anymore, I need something with a little more substance." And there is marketing for that.
KRS-OneGreed, envy, sloth, pride and gluttony: these are not vices anymore. No, these are marketing tools. Lust is our way of life. Envy is just a nudge towards another sale. Even in our relationships we consume each other, each of us looking for what we can get out of the other. Our appetites are often satisfied at the expense of those around us. In a dog-eat-dog world we lose part of our humanity.
Jon ForemanI want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
Ashwin SanghiI've basically been able to do everything, I basically run my own career and the decisions I make - whether it's how I'm gonna roll out music, how I'm gonna play on tours, different strategies for releasing and marketing things - and that comes from being college educated and someone who's interested in that side of the business rather than only the music. If anything I think that's where the biggest direct influence comes from.
Hoodie AllenMany companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
Steve JobsChildren are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry.
Douglas RushkoffMost - and I mean maybe 99% or more - graphic novels are simply fat comicbooks. The term is a bogus, cocked-up concept some marketing whizkid conceived to get comics on the shelves of bookstores.
Jim SterankoSearch, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.
John BattelleAvon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.
Andrea JungFor years, my job was to make the movie inexpensively. And I could bring it in. What I can't control are the costs of marketing.
Kevin SmithThe key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.
Ricardo Guadalupe