Quotes About Marketing

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.

There's a trend in Hollywood at the moment where studio executives are coming from more of a marketing background, and that is challenging. I think one of the problems of marketing executives is that they don't understand how films get made and they're a bit nervous. And that is not the most efficient way to be a studio executive.

Marketing is too important to be left to the marketing department.

Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

If I had to do it all over again, rather than build an old style type of business, I would have started building a network marketing business.

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.

All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans.

Network marketing is the only industry that allows common people to earn millions with a minimal investment and zero overhead, coupled with total time freedom and the joy of global travel. There are three magic words that worked for all of us who have made it to the pinnacle and they'll work for you: 'Just don't quit.'

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

Good marketing speaks to human beings - the way human beings understand and take in information.

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.

Marketing starts even before our books are published.

Tax cuts create more jobs and this is something we as Republicans have to do a better job of marketing.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

As Regis Mckenna once said, the best marketing is education

Marketing is not about your agency winning awards. It's about your organization winning business.

In social media marketing, average is no longer adequate.

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

Music is where I have the most creative freedom, but I love producing. To me, that's kind of where all the action is. You get a chance to have your hands in every aspect of a film. From picking a director, sometimes picking a writer, to the actors, the wardrobe, set design, editing, music, and marketing.

As much as we don't want to hear it, book marketing is a huge part of becoming a successful author.

My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe that genre exists as a marketing tool to tell you what to avoid.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Unless your aim is to deceive, there's not a meaningful distinction between memoir and fiction. They're marketing categories.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

I had a marketing idea that everybody hated, decency is sexy.

If you are for a long time at the top you've basically achieved everything you wanted to. Then the ball's breaking stuff starts to be too much: it's not what you do in the car, it's what you do outside the car - the press conferences, the interviews, the sponsorship commitments, the marketing appearances - that sadly go up to a level that the whole package, including the risks you take, the workload you do to get the car to work and for you to be quick in the races, it becomes too much.

There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.

Building on exhaustive research and probing into such diverse enterprises as textbook production and marketing, public education, and state-level politics, Adam R. Shapiro has situated the Scopes trial within a much broader context than any scholar before him. Trying Biology also demonstrates how ideologues have used differing interpretations of the Scopes trial to advance their agendas. By situating the trial within this much broader framework, the author has significantly enlarged our understanding of the conversations between religion and science in twentieth-century America.

Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The marketing immunity of governments is similar to that of the major brands of washing powder.

I'm in the process of brainstorming with my marketing team and all that stuff, trying to come up with a concept for a late-night restaurant for people in Birmingham.

The music that I make is pretty sincere; it's from my heart and I love it, and what just happened is more people have started to connect with my heart, and I haven't followed some kind of marketing scheme.

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.

I've always had an interest in the fashion industry. Fashion advertising and lifestyle branding has always been intriguing and provocative to me. It's not just clothing or style that I had interest in, it was more the marketing side of things that I had intrigue in.

When I got old enough to date, I realized that Valentine's Day is just a commercial marketing scam to make men feel bad. So I let my boyfriends off the hook.

But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.

I think this whole division between the genres has more to do with marketing than anything else. It's terrible for the culture of music.