Quotes About Marketing

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.

I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.

I like sincerely talking about market analysis and how marketing is ahead of design and design needs to catch up to fulfill the promise of the marketing.

The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

If you can get people who don't know about you to know about you (marketing), and you can convert them into customers (sales), and once they're customers, you can lead them from point A to point B, you can accomplish anything on the planet

The two-war strategy is just a marketing device to justify a high [military] budget.

I didn't have anything to do with selecting IFC. I don't have anything to do with distribution, or business, or marketing, but think it's a good choice by Graham, and perfect for London Boulevard. It gets the picture straight into a dialog with the public, and it doesn't set the sights too high. They're very hip at IFC, and they get the film. The cineplex hasn't done film any favors as an art form.

We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.

When you use the term 'cost per lead' you make marketing a cost center. Instead say 'investment per lead.'

This is the entertainment industry, so game designers have to have a creative mind and also have to be able to stand up against the marketing people at their company - otherwise they cannot be creative. There are not that many people who fit that description.

It has to be acknowledged that in capitalist society, with its herds of hippies, originality has become a sort of fringe benefit, a mere convention, accepted obsolescence, the Beatnik model being turned in for the Hippie model, as though strangely obedient to capitalist laws of marketing.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

We gained his operational capabilities and he gained our marketing skills.

You have more and more people coming into the tent with the creative guys [on Hollywood films]. You have marketing and concept testers, advertising people. What you find gets the high numbers is easily appealing subjects: a baby, a big broad joke, a high concept. Everything is tested. The effect is to lessen the gamble, but in fact you destroy a writer's confidence and creativity once so many people are invited into the tent.

Donald Trump's a businessman, he's a very successful businessman. I think he's a marketing genius.

I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mass-produced film, TV, and music - either truly reflects what's up in youth culture, or it reflects what youth-filled focus groups have told marketing companies that they want to consume.

I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.

Marketing is not about your agency winning awards. It's about your organization winning business.

In social media marketing, average is no longer adequate.

Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

You accuse me of black marketing, but which of you has not slept with me?

Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning design, and global sales, marketing and manufacturing.

Everyone wants to get behind the red rope, but actually: be yourself, don't believe what you see, don't believe all this marketing.

There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.

Donald Trump, as a businessman, he's not much of a builder and he's not much of dealmaker and he certainly isn't very good at making expenses line up with income. But he is a marketing genius. He must have seen an empty market niche that no one but him filled.

Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.

If you're not spending 80 percent of your time marketing and selling, you are headed for trouble.

By its very nature and design, Network Marketing is a strikingly Fair, Democratic, Socially Responsible system of generating wealth.

Consider our difficulties avoiding junk food and overspending. Such addictions were carefully planned-for by professional marketing teams.

The true axis of evil in America is the brilliance of our marketing combined with the stupidity of our people.

Network selectively. Nothing says "business newbie" like shotgun networking. "You never know when someone might say yes" is marketing for dummies. Take the time to build a profile of your ideal customers, and target your networking activities to reach them. Speak to those who are already predisposed to want what you offer. Almost any profile is better than "anyone with a pulse."

There's been not a dime spent on marketing for any record I've ever put out.

Network marketing gives people the opportunity, with very low risk and very low financial commitment, to build their own income-generating asset and acquire great wealth.

I'd rather spend money on things that improve the customer experience than on marketing.

Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.

Overcome the stigma of self-marketing.

Those of us who make films try to make something that we're feeling and that we would like. Then we just hope an audience responds the same way. It's very important to have the electrical circuit made, but I don't have control over how people feel when they flip the switch. So the whole idea of marketing research and test screenings is just foreign to me.

Back in the 19th century, our marketing folks decided to play up the refined usage angle because prescriptivism was very popular: our dictionary is where you go to learn anything about anything. That really set the tone in North America for how people responded to dictionaries.