Quotes About Advertising

Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.

In contemporary society, advertising is everywhere. We cannot walk down the street, shop, watch television, go through our mail, log on to the Internet, read a newspaper or take a train without encountering it. Whether we are alone, with our friends or family, or in a crowd, advertising is always with us, if only on the label of something we are using.

In this country there is a universal third person, the man we all want to be. Advertising has discovered this man. It uses him to express the possibilities open to the consumer. To consume in America is not to buy; it is to dream. Advertising is the suggestion that the dream of entering the third person singular might possibly be fulfilled.

You know when you see an advertisement for a casino, and they have a picture of a guy winning money? That's false advertising, because that happens the least. That's like if you're advertising a hamburger, they could show a guy choking. "This is what happened once."

Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.

I have to admit I've always had quite a complex relationship with modeling and with the idea of advertising: not always knowing what I'm advertising and selling.

Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns.

The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.

Of course, the toxic bullshit of incessant advertising and show biz for nearly a century has stripped us of cognitive abilities for dealing with reality that used to be part of the normal equipment of adulthood - for instance, knowing the difference between wishing for stuff and making stuff happen. We bamboozled ourselves with too much magic.

Every night I watch the nightly news. It's funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get their say every night on the nightly news through advertising.

Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

I'm still kind of a hapless character in my everyday life. But when it comes to the writing, my influences are very old influences. I love American music of absolutely all stripes, including show tunes, advertising jingles, theme tunes from quiz shows, all kinds of American music.

What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.

Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.

Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.

The whole entire existence of the pharmaceutical industry is based on presentation of false science, and advertising this false science and drumming it into the minds of gullible people who have no curiosity to find out why that is so.

Google has a very powerful and new advertising model that, for them, prints money.

We have always said that advertising is just the icing on the cake. It is not the cake.

I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.

Instant communication is not communication at all but merely a frantic, trivial, nerve-wracking bombardment of cliches, threats, fads, fashions, gibberish and advertising.

Language thus becomes monumental because of the mutations of advertising

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Advertising ministers to the spiritual side of trade.

Advertising ... is a parasitic activity; it forces goods for which there is no real need or demand on a foolish or even a reluctant public, always by appealing to their lower instincts.

I'm Phil Knight, and I don't believe in advertising.

All I wanted and all Neal wanted and all anybody wanted was some kind of penetration into the heart of things where, like in a womb, we could curl up and sleep the ecstatic sleep that Burroughs was experiencing with a good big mainline shot of M. and advertising executives in NY were experiencing with twelve Scotch & Sodas in Stouffers before they made the drunkard's train to Westchester---but without hangovers.

Redd Towers Apartments, whose advertising slogan, 'If you lived here, you'd be home by now,' did little to fill vacancies.

A lot of the ways of advertising a book - the cover, whether somebody sees it on a subway or sees it in a bookstore - those things are going to rapidly diminish as we move to an electronic model.

The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.

Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.

Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.

A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.

Driving up the value of the advertising is a big commitment for Microsoft.

You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern.

Then you see something like the Gucci advertising and you're like, "Yes!" It gives you confidence because you feel like you're not alone - you don't have to copy it but you can find inspiration. It's not only Gucci; I feel like everything is moving quickly and there's a lot of excitement and turmoil around these designers leaving their brands, but it feels like it's buzzing. There's stuff happening and I feel like it's always exciting when there's movement.

It's great when you can bait and switch people - and I don't mean that in a negative way, I mean that in truth. If we were advertising this movie as a very serious indictment about the hunt for war criminals, and it's a very dark drama, it would probably get great reviews, but people would stay away from it because no one wants to be lectured.

When the Internet first came into public use, it was hailed as a liberation from conformity, a floating world ruled by passion, creativity, innovation and freedom of information. When it was hijacked first by advertising and then by commerce, it seemed like it had been fully co-opted and brought into line with human greed and ambition.

I wish more of the web had stayed nonprofit. But the advertising model took over and I think has delivered us to where we are, along with the development of content, which is designed to do nothing else but make you click on it or share it. And I think it's kind of a low goal for content, and I think that's taken us to our current abyss.

The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.

Advertising tries to stimulate our sensuous desires, converting luxuries into necessities, but it only intensifies man's inner misery. The business world is bent on creating hungers which its wares never satisfy, and thus it adds to the frustrations and broken minds of our times.

The other thing that gives a scientific man the creeps in the world today are the methods of choosing leaders - in every nation. Today, for example, in the United States, the two political parties have decided to employ public relations men, that is, advertising men, who are trained in the necessary methods of telling the truth or lying in order to develop a product.

When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.