Quotes About Brand

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.

I like to go on stage with a variety, with some stuff that's been around for a handful of years, some stuff from the last year, some stuff is from last week, and some stuff is brand spanking new. Those are the moments that excite me - when I'm coming up to a brand new bit. The more virgin the snow, the more fun it is to run on.

We are very excited to re-launch the collaboration with Fred Perry. We have great appreciation for the heritage of the brand as well as their dynamism in guiding the brand towards the future. Their openness to create synergies between both our brands will bring interesting, creative results.

Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot of things more important than money that affect your brand.

I'm not talking about Trump's brand but rather the intimately connected brand called "make America great again" that he created to make all these promises to working Americans - is intensely vulnerable, if there is sustained scrutiny of the kind we've seen about Comey and Russia. He's appointed five Goldman Sachs former executives to his Cabinet, his commerce secretary is renegotiating NAFTA to make it far better for corporations and worse for workers, and they're talking about this right out in the open... I mean, how much news have you seen about that?

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.

The era I love most is the Federal period, just after the Revolution and the formation of the United States. The birth of America as a nation coincided with the Romantic era and I've always been thoroughly into the Romantics and I've always been thoroughly into America, particularly at the time when it was a brand new idea, when it was something brand new in the world. It was a very exciting time in the world because of the birth of America

Movies are brand new. Film is less than 150 years old. It's brand new, compared to any other art form, all of which are thousands of years old.

We in Illumination Entertainment tend not to put ideas through a brand funnel. We've collected a group of people who share a certain taste, and that is connected to our aspirations for our brand. We pride ourselves on making character-centric movies. If I had to say what's the most important thing this company does, it's creating characters that stay with the audience long after they leave the theater.

For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can’t entirely control a brand. At best you can only guide and influence it.

I think the more important task for a young person than developing a personal brand is figuring out what she's great at, what she loves to do, and how she can use that to leave an imprint in the world. Those are tough questions, but essential ones. Answer those - and the personal brand follows.

I see my position in that whole Dior construction very differently from my own brand. My own brand will stand or fall because of me. Dior won't fall if I fall. It will also still stand if I'm not there. I'm coming in there and it's like a - I don't know the English word - like a passage.

Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.

I may as well do everything as if it’s brand new, and if I start to feel that any of it’s a compromise, then I’ll...I’ll be in Wisconsin.

I don't think every actress in Bollywood has been associated with Lux. A select few actresses, who they felt suited the brand right (have been associated with it) and they all have been actresses of great stature with wonderful careers and some wonderful work. I am very honoured to join the group of people who have been with Lux over the years.

Elvis Costello had a brand new bag. He was a musician, but he knew all about the attitude part of it.

I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think in the early stages you have to be bold. You have to define yourself. Everyone wants to understand who you are and why you're here. I think the best brands are forever surprising people.

The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.

Brand new Beretta, can't wait to let it go.

Hoke Moseley is a magnificently battered hero. Willeford brings him to us lean and hard and brand-new.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

We can be the new brand of self-extincting dinosaurs or we can evolve.

In S Club I played a role in a band, but now I can go off and be me - My horizon's wide open now. It's scary and it's daunting, but it's an absolute thrill. I feel brand new!

To know a person's religion we need not listen to his profession of faith but must find his brand of intolerance.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

A company may be the de jure owner, but customers are the de facto owers of the brand.

"Smoking may cause fetal injury or premature birth." ... I found my brand. Just don't get the ones that say, "Lung Cancer."

I've done four videos for older people under my new brand, Prime Time, and the missing link was yoga. I'm aiming it for older people - people who have never worked out or who are recovering from a surgery and have to start slow. It's easy, you can't get hurt, it's very doable, and I've done it in ten-minute segments.

I turned around slowly, and looked up at him. He stiffened and sucked in a shallow breath. After a moment, he touched my cheek. "Such naked pain," he whispered. I turned my face into his palm and closed my eyes. His fingers threaded into my hair, cupped my head, and brushed the brand. It heated at his touch. His hand tightened at the base of my skull and squeezed, and he raised me slowly to my tiptoes. I opened my eyes and it was my turn to inhale sharply. Not human. Oh, no, not this man. "Never show it to me again." His face was cold, hard, his voice colder.

NASCAR racing provides more brand awareness and interest than any of the other major sports. The opportunities to build business-to-business relationships within the racing community are endless.

It [Doral] is 800 acres in the middle of Miami. If you look at the ballroom, that was brand-new ballroom that didn`t exist. And it`s, you know, one of the great places on earth. We had a construction crew here of 1,600 people. We rebuilt the whole place in about 14 months. We did it under budget, although I did increase the scope of the work, because we decided to use the finest marbles.

I would not wear any clothes that had a brand name on them, and I only read books that were canonical. I wouldn't wear makeup, and I didn't like to let boys open the door for me because I felt like it was sexist. My heart was in the right place, but I was such a tiny dictator about it. It's embarrassing to me now because I was so rigid. It's such a rigid way of looking at the world. There's something very young about that mind-set.

By selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.

English history consists largely of royal people getting their heads chopped off...Needless to say, this brand of history was a hit with our son.

XL is a world class brand with very successful insurance, reinsurance and life reinsurance businesses and I look forward to helping it realize its full potential.

When you're a young talent, and you want to launch your brand, you always have tons of questions: Where should I produce? Should I launch a second line? Should I do shoes, accessories? If you have someone who can coach you and give you advice and help you find the right supplier, it's a big help.

I'm also interested in pets with alopecia. And design. I'm surprised I haven't gone through with a homeware brand. The bedding, the comforters, the candles, the this and that. I would like to design everything.

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

We're being sold a brand new idea of patriotism. It never occurred to me that patriotism had to be advertised. Patriotism is something you deeply felt. You didn't have to wear it on your lapel or show it in your window or on a bumper sticker. That kind of patriotism does not appeal to me at all.

I feel the world is over-saturated with [brand] products, and it isn't about what you're wearing as much as it is about what message you are trying to convey.

I would like to expand my brand to include destinations in Vegas and also become an entertainment news correspondent.

You may be transferred, enlisted, commissioned, reassigned, or hospitalized - but brand this on your heart - you can never go where God is not.

I see what other people do and what songwriters don't. They don't get out and take care of themselves. Producers turn themselves into a massive brand. Songwriters tend to be under someone else's umbrella. If you're building your own legacy, it can't be under an umbrella.