Quotes About Brand

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

You know, in the oath that brand-new citizens take, it contains six different references to 'the law.' If it's good enough for us to ask brand-new citizens to affirm their devotion to the law, is it too much to ask that the president do the same?

A brand is a little different. Me, as Carrie the person, wanders around in sweatpants. And then, when I have to be Carrie Underwood, there is definitely a departure from your human side. It's good to make that separation from person to brand.

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.

It is immoral to brand children with religion. 'This is a Catholic child.' 'That is a Muslim child.' I want everyone to flinch when they hear such a phrase, just as they would if they heard, 'That is a Marxist child.'

I may as well do everything as if it’s brand new, and if I start to feel that any of it’s a compromise, then I’ll...I’ll be in Wisconsin.

I first met the brand [Didier Dubot] when I went to an event for them on Top of The Standard. It was about three years ago. It was the first time I heard about them and then that's where I met them.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

Every day is a brand-new, completely crazy fantasy-adventure, where I'm either kicking ass or kicking balls. It's all part of the job. All of that is really fun for everyone. It plays like a comic book superhero.

Jeb Bush has to distance himself from what they call the Bush brand. So he keeps saying, 'I am my own man.' But when Governor Chris Christie is out on the campaign trail, he's always saying, 'I'm my own man, plus another guy.'

If you're true to yourself, it doesn't matter where you record your music or where you say you're from. I am an artist from Texas, proud to be from Texas, but I play my own kind of music, my brand of country music.

Making clothes that everybody can wear is also something that stimulates me a lot, because I have this edgy, fashion-y part, but I am also totally involved with a brand that is about how people dress, and what they want. And it's a whole other look you can have on the street. It's exciting because it speaks to the other part of my job and what my passion is. A designer wants to make something useful for as many people as possible.

Learn as many mistakes and what not to do while your business or product is small. Don’t be in such a hurry to grow your brand. Make sure that you and the market can sustain any bumps that may occur down the road.

I took on so many things and not everything was the right fit. If you do that, it can kill your brand. A partnership has to be real and authentic.

Everyone's very relaxed about brand names in television.

My TV show had been cancelled; nothing else had gone anywhere; some alliances I had made petered out and nothing came of them and I was looking at a long, long year ahead of me in which there was no work on the horizon, the phone wasn't ringing. I had two kids, one of them a brand-new baby, and I didn't know if I would be able to keep my house.

What college boils down to is a brand name stamped on the graduate for the benefit of corporate consumers.

It's a rare memoir that can tell a story that seems brand new, but Nina Here Nor There does it. This one-of-a-kind narrator undertakes a quest that is unmistakably timely. But in its yearning for awareness and connection, this book feels timeless.

Dodge," Alyss said, putting a hand to the parrallel scars on his cheek, that brand left so long ago by The Cat. She pressed her lips against each of them--four delicate kisses. When she pulled away, he was smiling.

I have a twelve year old sex doll. Brand new.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

There is a very specific, unique brand of rivalry that exists between twins. You're always wondering who the Alpha twin is.

Near beliefs are to blame for a new brand of Christianity that is epidemic in our homes and churches-a faith that has little flavor, little light and little influence. When near beliefs are our only source of motivation, tough stands are never taken, feathers are never ruffled, and absolutes are held very loosely.

In TV, when you're doing guest roles, you're gliding into a zone where people are already very comfortable. They go in and go to work every day. You're coming in, and it's a brand-new environment, so you have to get it... and then you're gone again.

When I started to do quite well on the tour I thought I'd treat myself to a bright red Ferrari. I had always had a soft spot for them as a car brand and, when I was in the position to afford one, I decided to go for it.

Hoke Moseley is a magnificently battered hero. Willeford brings him to us lean and hard and brand-new.

Obviously this all gets tricky/complicated when your writing reveals so much of your private/intimate life, and the nature of writing on the Internet comes with a lot of focus on your "personal brand."

The Olympics in '80 was phenomenal. It was my favorite memory of all competitive events, because it was brand new and it was exciting.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.

A brand that stands for what all brands stand for stands for nothing much.

I don't have a crystal ball, but if you can ever put yourself in a situation where you are indispensable - where you aren't part of what looks like a fad, but you actually are a company, a brand that people trust and go to - at this point, you could put some of the mainstays of tech on anything, right?

I have a brand new favorite for a Disney animated feature coming out next Christmas called The Princess and the Frog. I'm Ray the singing Cajun firefly. New Orleans is my second hometown. I was a deckhand on a riverboat there when I was 18, so I have that Cajun accent down pat. Ray is a lovesick firefly who's near-sighted and falls in love with the Evening Star. Of course, Winnie the Pooh and Tigger will always be favorites of mine too.

If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

When I was young, I could bounce back from things like a brand-new rubber ball.

Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.

I've done four videos for older people under my new brand, Prime Time, and the missing link was yoga. I'm aiming it for older people - people who have never worked out or who are recovering from a surgery and have to start slow. It's easy, you can't get hurt, it's very doable, and I've done it in ten-minute segments.

I wanna make uniforms for my high school basketball team through brand Yeezy.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

Honestly, I'm just consumed by the work. Everyday, I'm trying to come up with new stuff and do new things. I don't take time off. I'm always recording and working on my brand beyond just the music.

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.

We do our universities a disservice when we brand them as a lost cause. There are some frightfully honest students out there, and when their questions are respectfully dealt with, many admit their vulnerability.

Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K. because the most you can expect from life is to get to solve better and better problems.