Quotes About Brand

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

We are not known by our bank balances or who our parents are. It is ultimately we who have to prove ourselves. It is not important to own a particular brand of car. But we should be a brand in ourselves. Each of us is unique.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

It's a lot of work to put a brand-new monologue and a brand-new show on the air and find comedy every single day. It's challenging and it's the hardest thing I have ever done, but it's the best-suited thing for me. The more relaxed I get and the more confident I feel, the more I get to play and be myself...

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The early gigs were pretty panicky - and great, sweaty fun. We were brand new to most people, and they were willing to take anything brand new, for the first time in years.

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

It's easier to love a brand when the brand loves you back.

Brand perception is a brand’s reality

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

Brand a man as a thief and no one will ever hire him for honest labor - he will be a hardened robber within weeks. The brand does not reveal a person's nature, it shapes it.

When you're aware, from a young age, of how something plays in public, it makes you a young entrepreneur, whether you like it or not. I call most teenagers 'young entrepreneurs' because from a young age we're aware that our social media is building our brand. And if, when you're 13, you're concerned with building your brand, then "like" disparities matter.

You can expect a record that I put together for you to make you feel good, a record that I put together to make you think, a record to transport you into whatever mood you want to be in. I hope that people associate my name with the brand, and I hope that people associate that brand with excellence. So, you can expect an excellent record.

Christian ethics is not primarily an individualistic, one-on-one-with-God brand of personal holiness; rather it has to do with living the life of the Spirit in Christian community and in the world.

My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.

I am honoured to be a part of H&M's designer collaborations. The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.

Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Every time I do a partnership with the corporation, it's usually - I mean, it is - reflective of me and they really want who I am. They want what I've established for my brand and the respect and quality that I've established.

Make the customer the hero of your brand's story.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

What college boils down to is a brand name stamped on the graduate for the benefit of corporate consumers.

Dodge," Alyss said, putting a hand to the parrallel scars on his cheek, that brand left so long ago by The Cat. She pressed her lips against each of them--four delicate kisses. When she pulled away, he was smiling.

We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA.

When I did TV, I only did little guest parts, and it hasn't been that long. There is a kind of pressure in this job that comes from your work every day being there forever. But this is all part of the brand-new world that I'm discovering.

One consequence of this is that people are expected to make it on their own by chasing clicks or building a brand. What a diminished vision that is.

What is most important is that the brand African cinema is going beyond African cinema.

When I started to do quite well on the tour I thought I'd treat myself to a bright red Ferrari. I had always had a soft spot for them as a car brand and, when I was in the position to afford one, I decided to go for it.

Hoke Moseley is a magnificently battered hero. Willeford brings him to us lean and hard and brand-new.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.

Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.

In general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers."

When I was young, I could bounce back from things like a brand-new rubber ball.

I turned around slowly, and looked up at him. He stiffened and sucked in a shallow breath. After a moment, he touched my cheek. "Such naked pain," he whispered. I turned my face into his palm and closed my eyes. His fingers threaded into my hair, cupped my head, and brushed the brand. It heated at his touch. His hand tightened at the base of my skull and squeezed, and he raised me slowly to my tiptoes. I opened my eyes and it was my turn to inhale sharply. Not human. Oh, no, not this man. "Never show it to me again." His face was cold, hard, his voice colder.

In designing a lifestyle brand, you have to know more than just designing clothes.

One in a while, you discover a presidential candidate who has the potential to change the political conversation, to elevate key issues in voters' minds, and disrupt and transform a tired Republican brand. Once in a lifetime, maybe, you will have an opportunity to support a transformative candidate who can do all of these things, and win.

Never use pages for personal brand!

I think every brand in the world has gone through ups and downs.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

CNN is a more diverse brand. It's spread out over more products over there.

I'm thankful for my time with Nintendo and proud of our team's accomplishments in growing the Nintendo audience. I look forward to watching the continued growth of the Nintendo brand in the years ahead.

Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather

I'm glad to be part of that brand and be a part of something that Hugh Hefner did. And it's a sisterhood - all the girls are sisters. You go there and it's a big old family. Once you're a Playmate you're a Playmate for life.

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

I'll wear no convicts uniform nor meekly serve my time that Britain might brand Irelands fight 800 years of crime.

China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.

Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus and strategy remains consistent.