Quotes About Advertising

Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

In fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.

For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.

I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience.

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.

Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."

think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.

The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.

Advertising doesn't cause addictions. But it does create a climate of denial and it contributes mightily to a belief in the quick fix, instant gratification, the dreamworld, and escape from all pain and boredom. All of this is part of what addicts believe and what we hope for when we reach for our particular substance.... Addiction begins with the hope that something "out there" can instantly fill up the emptiness inside. Advertising is all about this false hope.

Advertising is a symbol-manipulating occupation

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

I believe that life is hard. That we all are going to walk through things that are hard and challenging, and yet advertising wants us to believe that it's all easy.

I've never found a client's business problem that could be solved solely through advertising.

Just advertising departments with legs and high heels.

The Internet offers an interesting combination of advertising and community - by participating in the community you can become an advertisement for yourself.

The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.

Many a small thing has been made large by the right kind of advertising.

If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have.

Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

Regardless of past aspirations, this is the right time to be focusing on services for two specific reasons The increasing ubiquity of broadband has made it viable, and the proven economics of the advertising model has made it profitable.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

Money is tighter now, with the advertising dollar spread a lot more thinly across a whole range of media because of the Internet. It means the television networks have less power to produce shows, and TV is where most Australian actors make their money.

Rational thinking is an important aspect of human nature, but we have imagination, we have ambition, we have irrational fear, we are swayed by other people, we get indoctrinated and we get influenced by advertising.

Here is what the practical impact of Citizens United means. What Citizens United means is that corporations call hundreds of millions of dollars into television ads, radio ads, and other forms of advertising to defeat those candidates who stand up and take them on.

In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.

Advertising in the past has been predicated on a mass market and a captive audience.

The fault I find with most American newspapers is not the absence of dissent. it is the absence of news. With a dozen or so honorable exceptions, most American newspapers carry very little news. Their main concern is advertising.

We have always said that advertising is just the icing on the cake. It is not the cake.

You have more and more people coming into the tent with the creative guys [on Hollywood films]. You have marketing and concept testers, advertising people. What you find gets the high numbers is easily appealing subjects: a baby, a big broad joke, a high concept. Everything is tested. The effect is to lessen the gamble, but in fact you destroy a writer's confidence and creativity once so many people are invited into the tent.

I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mass-produced film, TV, and music - either truly reflects what's up in youth culture, or it reflects what youth-filled focus groups have told marketing companies that they want to consume.

Advertising is the price you pay for unremakable thinking.

Somebody says, 'Do a Tom Bodett, a folksy kind of thing,' and it sounds like something out of 'Hee Haw,' very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.

Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.

Your face is a billboard advertising your philosophy of life!

As to the idea that advertising motivates people, remember the Edsel.

I'm an optimist. I hope if a movie's good that it will be a success, but as we know, that's not always true, just because of popular taste, advertising, distribution patterns - there's lots of reasons.

When two kids came along, I couldnt see how I could support them. The way it played out, I was away from the theatre for five years. I was a postie for the first part and then worked as an advertising copywriter, but I somehow found my way back.

I started noticing a lot of big companies are bored with ads; they feel sort of lost in the advertising world. They're not into magazines anymore.

The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.

I've been a writer longer than I've been an actor. I wrote short stories like crazy when I was in high school and college. I worked in advertising before I moved to L.A. to pursue acting.

All right, you great git, you've asked for it. I'll cover the world in Tastee-Freez and Wimpy Burgers. I'll fill it with concrete runways, motorways, aircraft, television, automobiles, advertising, plastic flowers, frozen food and supersonic bangs. I'll make it so noisy and disgusting that even you'll be ashamed of yourself! No wonder you've so few friends; you're unbelievable!

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.