Popular quotes about Advertising! Wisdom and inspiration are here! | page 35
Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.
Richard BransonI gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
Errol MorrisThere is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.
Edwin LefevreI once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.
David OgilvyIf you look at the history of advertising, most of them were Jews, so it was only a matter of time before 'Mad Men' explored that area of advertising.
Ben FeldmanThe simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Daniel StarchDo you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy KawasakiThe advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
Simon MainwaringObviously the commercial news media tries to get you worked up and terrified so you'll buy products that they're advertising.
Matt TaibbiAdvertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
Rosser ReevesThe advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.
Glenn FrankEarly on in my career, when I was working at an advertising agency, I went to a very senior-level meeting and I distinctly remember the inside of the boardroom: every single seat was occupied by a man. In that moment, I made a private promise to myself that I would do everything in my power to bring more diversity to these rooms where leaders gathered and decisions were made. As my career unfolded and I worked on a wide range of clients and gained experience across lots of different industries, the businesses I enjoyed the most where those that focused on women.
Laurel J. RichieWhile alcohol ... continues to wreak havoc in America, supported by a $6 billion-a-year alcohol industry advertising campaign extolling the joy of inebriation, the far less harmful drug of marijuana remains illegal and continues to ruin people's lives - only if they are caught possessing and convicted of that crime.
Lawrence O'DonnellThe Internet offers an interesting combination of advertising and community - by participating in the community you can become an advertisement for yourself.
Walter Jon WilliamsThey wouldn't play my records on American radio because I had spiky hair. They said, 'Punk rock doesn't sell advertising, it won't make any money.'
Billy IdolAdvertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.
Tim WuI do not regard advertising as entertainment or an art form, but as a medium of information.
David OgilvyIt's hard for these athletes to stay healthy. They are constantly being bombarded with unhealthy advertising. Peer pressure can override the body's demand for health. Being healthy goes beyond 'not being sick' (where all lab reports indicate health), to feeling optimistic, energetic, strong and happy with their bodies. Teaching them to take charge of their bodies is a job of coaching. Help them gain discipline in conditioning, nutrition and attitude/emotional control.
John KesselThe whole entire existence of the pharmaceutical industry is based on presentation of false science, and advertising this false science and drumming it into the minds of gullible people who have no curiosity to find out why that is so.
Fereydoon BatmanghelidjThe only purpose of advertising is to sell. It has no other function worth mentioning.
Raymond RubicamThe most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
Barbara CorcoranAdvertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.
Brenda UelandDoes advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
David OgilvyI was so lucky. I was very broke and I was taking classes at Lee Strasberg's Institute and I saw a 3 X 5 index card on the bulletin board advertising for college-aged girls for a film. That was Animal House.
Karen AllenBack in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.
A. E. HotchnerAdvertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldThe fault I find with most American newspapers is not the absence of dissent. it is the absence of news. With a dozen or so honorable exceptions, most American newspapers carry very little news. Their main concern is advertising.
I. F. StoneAny seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John WanamakerIf you use your money to create exceptional products and services, you won't need to spend it on advertising.
Seth GodinGood advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
Scott AdamsThus far, both political parties have been remarkably clever and effective in concealing this new reality. In fact, the two parties have formed an innovative kind of cartelโan arrangement I have termed Americaโs political duopoly. Both parties lie about the fact that they have each sold out to the financial sector and the wealthy. So far both have largely gotten away with the lie, helped in part by the enormous amount of money now spent on deceptive, manipulative political advertising.
Charles FergusonWhat is the problem with the advertising industry is they're still, for me, what I call in Africa is the colonial mind of white men, because the black person or the other colour is out of the line. They're not good for this sort of purpose.
Berhan AhmedThat's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
Jerry Della FeminaAdvertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David OgilvyExamples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.
Daniel StarchEverything's stolen. Everything precious - be it a kiss, or be it James Brown - gets misappropriated to the aid of the advertising executives. So, an act of reclamation, somewhere else to be: that's what I want my music to be. Somewhere you can step into. A place.
David GrayIf you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.
Ken RobinsonIn this day and age, love is temporary and marriage is unnatural--the product of Madison Avenue advertising executives and television producers.
Michael PalmerLike the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.
Erich FrommChild psychologists have demonstrated that our minds are actually constructed by these thousands of tiny interactions during the first few years of life. We aren't just what we're taught. It's what we experience during those early years - a smile here, a jarring sound there - that creates the pathways and connections of the brain. We put our kids to fifteen years of quick-cut advertising, passive television watching, and sadistic video games, and we expect to see emerge a new generation of calm, compassionate, and engaged human beings?
Sidney PoitierRedd Towers Apartments, whose advertising slogan, 'If you lived here, you'd be home by now,' did little to fill vacancies.
Frank BeddorI wrote for magazines. I wrote adventure stuff, I wrote for the 'National Enquirer,' I wrote advertising copy for cemeteries.
Walter Dean MyersAdvertising isnt just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data.
Jan Koum