Quotes About Advertising

Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.

I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.

There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.

If you look at the history of advertising, most of them were Jews, so it was only a matter of time before 'Mad Men' explored that area of advertising.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

Obviously the commercial news media tries to get you worked up and terrified so you'll buy products that they're advertising.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.

Early on in my career, when I was working at an advertising agency, I went to a very senior-level meeting and I distinctly remember the inside of the boardroom: every single seat was occupied by a man. In that moment, I made a private promise to myself that I would do everything in my power to bring more diversity to these rooms where leaders gathered and decisions were made. As my career unfolded and I worked on a wide range of clients and gained experience across lots of different industries, the businesses I enjoyed the most where those that focused on women.

While alcohol ... continues to wreak havoc in America, supported by a $6 billion-a-year alcohol industry advertising campaign extolling the joy of inebriation, the far less harmful drug of marijuana remains illegal and continues to ruin people's lives - only if they are caught possessing and convicted of that crime.

The Internet offers an interesting combination of advertising and community - by participating in the community you can become an advertisement for yourself.

They wouldn't play my records on American radio because I had spiky hair. They said, 'Punk rock doesn't sell advertising, it won't make any money.'

Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.

I do not regard advertising as entertainment or an art form, but as a medium of information.

It's hard for these athletes to stay healthy. They are constantly being bombarded with unhealthy advertising. Peer pressure can override the body's demand for health. Being healthy goes beyond 'not being sick' (where all lab reports indicate health), to feeling optimistic, energetic, strong and happy with their bodies. Teaching them to take charge of their bodies is a job of coaching. Help them gain discipline in conditioning, nutrition and attitude/emotional control.

The whole entire existence of the pharmaceutical industry is based on presentation of false science, and advertising this false science and drumming it into the minds of gullible people who have no curiosity to find out why that is so.

The only purpose of advertising is to sell. It has no other function worth mentioning.

I've written books on advertising-cheque books.

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

I was so lucky. I was very broke and I was taking classes at Lee Strasberg's Institute and I saw a 3 X 5 index card on the bulletin board advertising for college-aged girls for a film. That was Animal House.

Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.

Advertising in the past has been predicated on a mass market and a captive audience.

The fault I find with most American newspapers is not the absence of dissent. it is the absence of news. With a dozen or so honorable exceptions, most American newspapers carry very little news. Their main concern is advertising.

I saw a subliminal advertising executive, but only for a second.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.

Thus far, both political parties have been remarkably clever and effective in concealing this new reality. In fact, the two parties have formed an innovative kind of cartel—an arrangement I have termed America’s political duopoly. Both parties lie about the fact that they have each sold out to the financial sector and the wealthy. So far both have largely gotten away with the lie, helped in part by the enormous amount of money now spent on deceptive, manipulative political advertising.

What is the problem with the advertising industry is they're still, for me, what I call in Africa is the colonial mind of white men, because the black person or the other colour is out of the line. They're not good for this sort of purpose.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.

I'm Phil Knight, and I don't believe in advertising.

Everything's stolen. Everything precious - be it a kiss, or be it James Brown - gets misappropriated to the aid of the advertising executives. So, an act of reclamation, somewhere else to be: that's what I want my music to be. Somewhere you can step into. A place.

If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.

In this day and age, love is temporary and marriage is unnatural--the product of Madison Avenue advertising executives and television producers.

Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.

Child psychologists have demonstrated that our minds are actually constructed by these thousands of tiny interactions during the first few years of life. We aren't just what we're taught. It's what we experience during those early years - a smile here, a jarring sound there - that creates the pathways and connections of the brain. We put our kids to fifteen years of quick-cut advertising, passive television watching, and sadistic video games, and we expect to see emerge a new generation of calm, compassionate, and engaged human beings?

Redd Towers Apartments, whose advertising slogan, 'If you lived here, you'd be home by now,' did little to fill vacancies.

I wrote for magazines. I wrote adventure stuff, I wrote for the 'National Enquirer,' I wrote advertising copy for cemeteries.

Advertising isnt just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The advertising media in this country continuously informs the American male of his need for indispensable signs of his virility.