Quotes About Brand

We do not need to import any foreign economic ideas or any foreign government. We had better stick to the American brand of government, the American brand of equality, and the American brand of wages. America had better stay American

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.

Somebody I love and have a huge amount of respect for once told me something that, to this day, I don't really think I understand. It was probably toward the end of Harry Potter, and they were talking to me about afterwards and that kind of stuff. And they were saying, "You need to think of yourself as a brand and you need to protect that brand." I just don't understand what that really means in terms of being an actor, and I also think I would find that a slightly soul-destroying way to look at myself.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

The more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future.

My cousin Roger once told me, on the eve of his third wedding, that he felt marriage was addictive. Then he corrected himself. I mean early marriage, he said. The very start of a marriage. It's like a whole new beginning. You're entirely brand-new people; you haven't made any mistakes yet. You have a new place to live and new dishes and this new kind of, like, identity, this 'we' that gets invited everywhere together now. Why, sometimes your wife will have a brand-new name, even.

Redken is a brand I've been using since I was a kid, my grandmother introduced it to me, my mother used it, so obviously I was very aware of the brand, so when I heard we were going to meet and potentially do something in the future, I was very excited.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

I've been very, very successful at building probably the most recognizable, physically recognizable brand in personal development.

I don't go to church any more, but I think that Catholicism is rather like the brand they use on cattle: I feel so formed in that Catholic mould that I don't think I could adopt any other form of spirituality. I still get feelings of consolation about churches.

The one hit song that I have tremendous gratitude for is Boots, because it has a life of its own. It's like being identified with a brand name.

A great brand starts with a hero product.

Jeb Bush has to distance himself from what they call the Bush brand. So he keeps saying, 'I am my own man.' But when Governor Chris Christie is out on the campaign trail, he's always saying, 'I'm my own man, plus another guy.'

The Jew is upset because the nations of the world - the United Nations - lash him, brand him as racist and evil, hate him and openly demonstrate their desire to destroy him.

I also have a brand-new prescription for gunfire jitters: When the shooting gets loud, proceed to the nearest wooden staircase. Run up and down a few times, making sure to stumble at least once. What with the scratches and the noise of running and falling, you won't even be able to hear the shooting, much less worry about it. Yours truly has put this magic formula to use, with great success!

Every time I do a partnership with the corporation, it's usually - I mean, it is - reflective of me and they really want who I am. They want what I've established for my brand and the respect and quality that I've established.

Many young people don't know what Versace represent. I want to show what makes Versace an iconic brand.

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

It was reported that Anna Kournikova is coming out with her own brand of deodorant. Apparently, the ads show Kournikova holding up her deodorant and saying now only her tennis game stinks.

In general, the Western body has become a global brand.

Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.

Part of our brand is that we're pretty understated in what we do. If you look at other technology companies, they might preannounce things, and it will be a couple years before they really happen, and they don't happen in the way they said they would.

The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

I don't care about what brand you are, I'm concerned what type of man you are, what your principles and standards are.

Health food shops can make people feel very important; it's like a brand new religion with people trying to convert you to quinoa.

I wouldn't want to play Miss Hannigan. I'm not a villain. She's mean to little children! I can't do that. That would disrupt my brand.

Any move by Israel to end the conflict with the Palestinians by unilateral moves - such as annexing the West Bank, delinking Gaza and declaring that there be no further diplomatic process - will lead to strong regional and global reactions, as well as intensify efforts at the UN and in civil society to brand Israel as an outlaw state dangerous to regional and world peace and guilty of criminal behavior.

I want to speak up and tell you that mascara and clothes don't make you cool, neither do name-brand handbags, but being a leader can.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

They dislike me, the liberal media dislikes me. I was always the best at what I did, I went to the Wharton School of Finance, did well. I went out, I started in Brooklyn office with my father, I became one of the most successful real estate developers, one of the most successful business people. I created maybe the greatest brand. I then go into, in addition to that, part time, like five percent a week, I open up a television show. The Apprentice on many evenings was the number one show on all of television, a tremendous success.

Stand-up comedy is mine: it's my entity; it's my brand; I own it. I do it when I want to do it.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

I do all of marketing and promotion - it's the most exhaustive and rewarding part of the process and I wouldn't trade it for anything. The artist should be the person representing their brand because theyre the best person to do so.

I probably use my chef's knives more than any other tool in the kitchen. I'm not married to a particular brand, because they all work, they all have sharp blades.

Sometimes when we are labeled, when we are branded our brand becomes our calling.

It's the behaviour of your company and its people that form your reputation, and your reputation is your brand

When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.

The only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.

XL is a world class brand with very successful insurance, reinsurance and life reinsurance businesses and I look forward to helping it realize its full potential.

Then you have these people in the movie theaters that talk the whole time during the movie. You ever go with somebody like that to a movie but you don't realize until you get there that you're with somebody like that? Brand new movie. First day it's open. You're there together and the entire time they're sitting there: Where's she going? Why'd he do that? Is he mad at her? I don't know, let's watch and find out together shall we? You know who you are. You're denying it right now: I do not do that. Why is she saying that?. What's she gonna say next?

It's the worst thing if you're sitting there in the theater, going, "Oh, that's the guy who dates this person and likes to do this in the morning and that in the afternoon." Then you're just watching a brand, as opposed to an actor.