Popular quotes about Brand! Wisdom and inspiration are here! | page 31
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Richard BransonA product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.
Stephen KingThere are two brands of discontent: the brand that merely fosters greed and snarling and back-biting, and the brand that inspires greater and greater effort to reach the desired goal. Which is your brand?
B. C. ForbesI don't think of myself as a brand, simply a designer. A fashion designer who is married to an artist and together we have woven a body of worth through the years - with hopefully a recognizable signature. I look forward to one day becoming a brand... But that takes a business structure with brilliant business people to run it. I do look forward to that chapter in our life.
Isabel ToledoI'm not talking about Trump's brand but rather the intimately connected brand called "make America great again" that he created to make all these promises to working Americans - is intensely vulnerable, if there is sustained scrutiny of the kind we've seen about Comey and Russia. He's appointed five Goldman Sachs former executives to his Cabinet, his commerce secretary is renegotiating NAFTA to make it far better for corporations and worse for workers, and they're talking about this right out in the open... I mean, how much news have you seen about that?
Naomi KleinThe fit of jeans can be worlds apart from brand to brand. If you can find the right fit, skinny jeans can be very flattering.
Tim GunnThere are so many wonderful classic roles, but I also would be really interested in developing something brand new. I think my heart would probably be in developing something brand new; I think that sounds really exciting.
Sara BareillesBrands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.
Peter YorkThe idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.
David BatstoneA great brand is a story thatโs never completely told. A brand is a metaphorical story that connects with something very deep โ a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
Scott BedburySo if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.
Naomi KleinThe best translators slip into the glove of a text and then turn it inside out into another language, and the whole thing comes out looking like a brand-new glove again. I'm completely in awe of this skill, since I happen to be both bilingual and a writer, but nevertheless a lousy translator.
Alma GuillermoprietoCost does not equal value... and low cost parts decrease brand equity for a very long time.
Tom PetersI am one of the new characters in the brand new series of 'Postman Pat.' It has been a joy to do.
Archie PanjabiWhat is most important is that the brand African cinema is going beyond African cinema.
Jihan El-TahriInstead of thinking about building up my image or building up my brand or building up my career, I've turned it and taken the approach of focusing on what I can give instead of what I can get. It's been a very enjoyable process for me. That's more of a heart position that I've taken. It's been one of the greatest things I've ever done.
Kelly ClarkYour brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.
Drayton BirdFirst of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichรฉd marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.
Gary VaynerchukThe reason I'm here today, the reason I own a brand new Harley-Davidson motorcycle and the reason I have a big log cabin and I got cars and all kinds of stuff is because I'm a writer and writers own everything. So you learn how to write.
Dan AykroydI turned around slowly, and looked up at him. He stiffened and sucked in a shallow breath. After a moment, he touched my cheek. "Such naked pain," he whispered. I turned my face into his palm and closed my eyes. His fingers threaded into my hair, cupped my head, and brushed the brand. It heated at his touch. His hand tightened at the base of my skull and squeezed, and he raised me slowly to my tiptoes. I opened my eyes and it was my turn to inhale sharply. Not human. Oh, no, not this man. "Never show it to me again." His face was cold, hard, his voice colder.
Karen Marie MoningI'm not the worlds biggest remake guy, meaning finding titles and saying, "Hey it's got some brand awareness, let's just make a movie."
Thomas TullMany people thought that riding for a new team and racing on a brand new bike would be a lot to overcome.
Ricky CarmichaelThere are several key pieces to keeping audiences engaged, and the evolution of that. One of them, mostly importantly really, is to have a brand that has purpose and value.
Stephanie McMahonThere's an abundance of exposure when you start working in American films. Inevitably you become a brand and that has to be controlled.
Tom HardyBy selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.
Sarah LafleurNew technology is changing the way we can film. It's enabling us to get fresh new images and tell brand new stories.
Karen BassI'm also interested in pets with alopecia. And design. I'm surprised I haven't gone through with a homeware brand. The bedding, the comforters, the candles, the this and that. I would like to design everything.
Lisa VanderpumpBrand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.
Marcia AngellAs a student of the game, it is a dream come true to align myself with a brand that has a rich history in sports. Like most kids, I grew up idolizing Michael Jordan and continue to work relentlessly to reach his iconic status on the court. I'm truly motivated to take my career to the next level as a member of Team Jordan.
Maya MooreIt's a great honour to be part of such an iconic brand as Paco Rabanne. It was totally different for me, so it was quite challenging in a sense, but it's an experience that I'm really enjoying. It's been just over a year and a half now. I'm really enjoying it and hopefully it will continue for a fair bit into the future.
Nick YoungquestI'm glad to be part of that brand and be a part of something that Hugh Hefner did. And it's a sisterhood - all the girls are sisters. You go there and it's a big old family. Once you're a Playmate you're a Playmate for life.
Alyssa ArceI like being a consumer. I'll do collabs with brands I like, only because I would like something free to wear. But I don't want people to dress like me, which is what you're asking when you create a brand. The fashion industry's just a super-duper headache.
Kid CudiDetermine who you are and what your brand is, and what youre not. The rest of it is just a lot of noise.
Geoffrey ZakarianYou need to hire and develop great people. You need to set the vision and trust them to do the right thing. You need to let go of control. That's wonderful for all involved because you're empowering and trusting your people to do what's right for the brand.
Frances AllenLuxury, by definition, means something that appears to be the best of whatever it represents. It's a word that raises people's expectations, whether talking about clothing for women or locations for people to live You pay for recognition, but probably the most important thing it represents is delivery on the promise of the brand's name.
Isadore SharpEvery employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
Tony HsiehThere is no progress without risk, and in an environment where change is accelerating, risks are multiplying and businesses are increasingly complex, companies need strong, innovative partners to help manage their risk. Our brand clearly sets XL apart as the strong, innovative partner needed in today's market.
Mike McGavickMiss, n. A title with which we brand unmarried women to indicate they are in the market. Miss, Misses (Mrs.) and Mister (Mr.) are the three most distinctly disagreeable words in the language, in sound and sense. Two are corruptions of Mistress, the other of Master. In the general abolition of social titles in this our country they miraculously escaped to plague us. If we must have them let us be consistent and give one to the unmarried man. I venture to suggest Mush, abbreviated to Mh.
Ambrose BierceImagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.
Martin Lindstrom