Quotes About Brand

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. I do think that the negative messaging on Trump is severely limited because he is tapping into a very deep, and in many a rightful, desire for deep change, and a feeling that the whole system is so broken and so corrupt that you might as well raise a middle finger as some kind of act of agency.

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.

Somebody I love and have a huge amount of respect for once told me something that, to this day, I don't really think I understand. It was probably toward the end of Harry Potter, and they were talking to me about afterwards and that kind of stuff. And they were saying, "You need to think of yourself as a brand and you need to protect that brand." I just don't understand what that really means in terms of being an actor, and I also think I would find that a slightly soul-destroying way to look at myself.

Great brand, no resume - no problem. Great resume, no brand? Welcome to position #347 of the stack of five hundred equally great resumes

That was in 1994, July, 1994, and I can remember that like it was yesterday too because it was the culmination of a childhood dream to finally be laying on the launch pad inside a space shuttle and getting ready to be launched into space. The impression of going into a space shuttle is that it looks like a brand new simulator. We spend so many hours inside a simulator that everything is very familiar. Every switch, the seats, the way things work, but the vehicle, the actual spacecraft looks brand new because it hasn't been used nearly as much as the simulators.

With the strong global appeal of the Playboy brand and the differentiated content offered, we have built a men's destination site with multiple revenue streams, including e-commerce, advertising, subscription and pay-per-view, ... In addition, our recent acquisition of the Spice brand gives us an opportunity to create a separate site, cross-promoted with the Spice TV network.

A large percentage of those living in developed societies are told what brand of soda they should drink, what cigarettes they should smoke, what clothes and shoes they should wear, what they should eat and what brand of food they should buy. Their political ideas are supplied in the same way. Every year a trillion dollars is spent on advertising.

Movies are brand new. Film is less than 150 years old. It's brand new, compared to any other art form, all of which are thousands of years old.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Being a great company is the new brand.

The 2014 election has given the GOP the rare opportunity to retroactively redeem its brand. The conventional perception, incessantly repeated by Democrats and the media, is that Washington dysfunction is the work of the Party of No. Expose the real agent of do-nothing. Show that, when Harry Reid can no longer consign House-passed legislation to oblivion, Congress can actually work.

It's not enough to be aware of the domain you're working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.

My TV show had been cancelled; nothing else had gone anywhere; some alliances I had made petered out and nothing came of them and I was looking at a long, long year ahead of me in which there was no work on the horizon, the phone wasn't ringing. I had two kids, one of them a brand-new baby, and I didn't know if I would be able to keep my house.

Cost does not equal value... and low cost parts decrease brand equity for a very long time.

A brand should strive to own a word in the mind of the consumer.

Eric was incensed, to use a good entry from my word of the day Calender. In fact his eyes were almost throwing sparks he was so angry. "This woman has been mine, and she will be mine" he said in tones so definite I thought about checking my rear end for a brand.

Do you ever wonder what happens to the words that we send Do they bend, do they break from the flight that they take And come back together again with a whole new meaning In a brand new sense, completely unrelated to the one I sent ((Did You Get My Message?))

The first theatre I ever found was in the backyard of a new suburban community in the foothills of the Poconos. My dad was a young FBI agent at his first or second posting - we're all from New York. He was posted in Scranton, Pennsylvania and he put the family in a brand new red-brick apartment. It was in a C-shape and behind it was a small hill that led up to the woods. There was a white-washed brick wall that was a perfect theatre! There were windows and all the ladies behind the windows in their apartments. I would go out there after lunch every day and sing opera.

When I started to do quite well on the tour I thought I'd treat myself to a bright red Ferrari. I had always had a soft spot for them as a car brand and, when I was in the position to afford one, I decided to go for it.

Obviously this all gets tricky/complicated when your writing reveals so much of your private/intimate life, and the nature of writing on the Internet comes with a lot of focus on your "personal brand."

Possessing a powerful worldwide brand is essential for sustained success.

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

Martell Cognac approached me to make a film for them that represented the spirit of John Martell and what he stood for as a person and as a visionary - the qualities that they felt were linked to the brand because of John Martell himself. The creation of the cognac had an impact on the world. That's what Martell Cognac would like to promote: people that can inspire other kids and generations. They have a saying: "It's not what you achieve, it's how you achieve it."

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

I turned around slowly, and looked up at him. He stiffened and sucked in a shallow breath. After a moment, he touched my cheek. "Such naked pain," he whispered. I turned my face into his palm and closed my eyes. His fingers threaded into my hair, cupped my head, and brushed the brand. It heated at his touch. His hand tightened at the base of my skull and squeezed, and he raised me slowly to my tiptoes. I opened my eyes and it was my turn to inhale sharply. Not human. Oh, no, not this man. "Never show it to me again." His face was cold, hard, his voice colder.

She glanced across to where Tilly and her brand new husband were posing for photographs, Tilly fluttering a fan coquettishly in front of her face. 'Unfortunately I didn't realise there was a French Revolutionary theme.' 'The Marie-Antoinette thing?' said Dexter. 'Well at least we know there'll be cake.

When you're young, and you head out to wonderful, everything is fresh and bright as a brand new penny, but before you get to wonderful you're going to have to pass through all right. And when you get to all right, stop and take a good long look, because that may be as far as you're ever going to go.

The amazing thing about working on new platforms is that there is a great deal of excitement. You know, these things - they're brand new. They're trying to figure it out. And so if you're a show that they're supporting, they're going to put a tremendous amount of energy behind you. They're open to new ideas, new ways of promoting a show, and I think that feels really exciting, because network TV sort of feels like a formula. They give you a couple of weeks, and if it works, it works, and if it doesn't, you're most likely going to get cancelled.

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

Not the shadow of a doubt crossed my mind of the purpose for which the Count had left the theatre. His escape from us, that evening, was beyond all question the preliminary only to his escape from London. The mark of the Brotherhood was on his arm-I felt as certain of it as if he had shown me the brand; and the betrayal of the Brotherhood was on his conscience-I had seen it in his recognition of Pesca.

The only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.

XL is a world class brand with very successful insurance, reinsurance and life reinsurance businesses and I look forward to helping it realize its full potential.

You cry and you scream and you stomp your feet and you shout. You say, 'You know what? I'm giving up, I don't care.' And then you go to bed and you wake up and it's a brand new day, and you pick yourself back up again.

The good news - and it is largely good news - is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark

Comedians who are 22 years old can certainly be funny and clever, and be capable of telling jokes - but are they talking about their favorite TV shows, or a particular brand of shampoo?

Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas.

Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather

When she faced the noise, she found the mayor’s wife in a brand-new bathrobe and slippers. On the breast pocket of the robe sat an embroidered swastika. Propaganda even reached the bathroom.

What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for [Donald] Trump, and do not participate in that brand of animus, that gas-bagging of enormous bigotry.

Bryce Zabel and I went down the road of revising the Kennedy historical record together on the NBC seriesDark Skies. This time instead of giving new meaning to the established JFK chronology, hes created a brand new one altogether.Surrounded by Enemiesis an exhilarating ride, full of twists and turns that never were, but surely could have been.

I have never agreed with President Bush's argument regarding the axis of evil. Unfortunately, fundamentalists in Iran have used this as an excuse to brand us as allies of Mr. Bush.

Attention to detail is crucial in my roles as a real estate developer and principal of a lifestyle brand. Fine jewelry is especially intricate and requires a very well trained eye.

You may be transferred, enlisted, commissioned, reassigned, or hospitalized - but brand this on your heart - you can never go where God is not.

You need to hire and develop great people. You need to set the vision and trust them to do the right thing. You need to let go of control. That's wonderful for all involved because you're empowering and trusting your people to do what's right for the brand.