Quotes About Brand

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

That was in 1994, July, 1994, and I can remember that like it was yesterday too because it was the culmination of a childhood dream to finally be laying on the launch pad inside a space shuttle and getting ready to be launched into space. The impression of going into a space shuttle is that it looks like a brand new simulator. We spend so many hours inside a simulator that everything is very familiar. Every switch, the seats, the way things work, but the vehicle, the actual spacecraft looks brand new because it hasn't been used nearly as much as the simulators.

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

A brand is a promise. A good brand is a promise kept.

Brand a man as a thief and no one will ever hire him for honest labor - he will be a hardened robber within weeks. The brand does not reveal a person's nature, it shapes it.

The fact that Trump's refused to divest from his labyrinth of business holdings, the fact that he's continuing to profit from his brand and indeed create all kinds of new opportunities to profit off the presidency is outrageous. The flip side is that he's left out a lot of levers through which to pressure him. You know, the reason you want a president to divest from his business holdings is that foreign governments can try to exert pressure on him by becoming customers of these hotels and inflating the value of how much they're willing to pay for a Trump brand.

Within every brand is a product, but not every product is a brand.

I've always been a 'your parents have got to come up to the school' type of person. Even now, when I do something wrong - if I say something inappropriate on a live tv show, for example - I half expect to have to deliver a note to Barbara Brand: 'Please come up to Channel 4 head office, Russell's done something despicable.

When I went to do "Carson" that night, they wanted us to do two songs, but we were a brand new band. "Conga" hadn't even hit the top 10 yet. They go, "Do you think you could do something that people know, because we want you to do a second song, but not two originals, because we don't want to lose the audience, just in case."

And then there was my mate who'd just been fitted with a brand new hearing aid. "It's the best in the world", he said. "What type is it?", I asked and he said "ten past twelve".

Elvis Costello had a brand new bag. He was a musician, but he knew all about the attitude part of it.

I love Karl Lagerfeld. I worship him. I was brought up in Paris, and my mum used to wear a lot of Chanel. I love the brand.

Many young web designers view their craft the way I used to view pop culture. It's cool or it's crap. They mistake Style for Design, when the two things are not the same at all. Design communicates on every level. It tells you where you are, cues you to what you can do, and facilitates the doing. Style is tautological; it communicates stylishness. In visual terms, style is an aspect of design; in commercial terms, style can communicate brand attributes.

In the beginning it was just about the business - now it's about the brand.

For me professionally as well I've built an incredible business that I'm very proud of that is my own brand and that is both creating incredible content to empower and inspire this next generation of working women through a digital platform, mainly through my website, ivankatrump.com, our email newsletters, and our social-media platforms.

I lot of people remember when that kid spray-painted my brand new Porsche for Punk'd. That was pretty funny. He got me pretty good. Of course, most people don't know I eventually got him back with my own show. I call it a show, really it's just an hour-long video shot in my bedroom featuring the two of us.

It was reported that Anna Kournikova is coming out with her own brand of deodorant. Apparently, the ads show Kournikova holding up her deodorant and saying now only her tennis game stinks.

I never planned on becoming a brand name. The success of the Trump name worldwide has been a surprise.

Turn the clock to zero, honey, we're starting up a brand new day.

My TV show had been cancelled; nothing else had gone anywhere; some alliances I had made petered out and nothing came of them and I was looking at a long, long year ahead of me in which there was no work on the horizon, the phone wasn't ringing. I had two kids, one of them a brand-new baby, and I didn't know if I would be able to keep my house.

Your brand is your culture.

Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

I don't care about what brand you are, I'm concerned what type of man you are, what your principles and standards are.

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

I like style. For Dior, I did more of a collaboration shoot, not just a single image - so there was more to it. It's a very prestigious brand. I like their style and feel like their style is mine.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

I’m excited to join Power 105.1 in New York and The Beat in Miami and expand my brand even further in the coming months.

First, I think of myself as a brand, a businesswoman. Musician is something I just do because it's my passion - I love it and it's something I do for fun. I love music and I love to make people dance.

Although NFL teams have common interests such as promoting the NFL brand, they are still separate, profit-making entities, and their interests in licensing team trademarks are not necessarily aligned

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Organizations aren't loyal; they can't be. They have to be nimble, they have to change. That means everybody in every organization will have one eye on his or her own brand, and the other eye on the organization of which he or she is a part. And the first loyalty - self-loyalty - is becoming more and more dominant, simply as a survival strategy. I'm in no way blaming anyone here; this is just simply a fact of life.

I just want to touch your soul, let me pour into you. Fill you with my joy, and make you feel brand new.

Passion and love for a brand and its consumers sustain us. For how can we ever devote our continued highest energy to something if we don't believe in it passionately.

I wanna make uniforms for my high school basketball team through brand Yeezy.

NASCAR racing provides more brand awareness and interest than any of the other major sports. The opportunities to build business-to-business relationships within the racing community are endless.

The fire you rubbed left its brand on the most vulnerable, most vicious and tender point of my body. Now I have to pay for your rasping the red rash too strongly, too soon, as charred wood has to pay for burning. When I remain without your caresses, I lose all control of my nerves, nothing exists any more than the ecstasy of friction, the abiding effect of your sting, of your delicious poison.

The truth is that you - people are doing scientific research with fetal tissue and it's not as if - no, this is brand-new news. This is something funded by.

I created my bags from the notion of developing a well-edited line of fashionable, but not "trendy" handbags. By designing styles that will be as relevant tomorrow as they are today, my brand has established itself as a modern classic.

Brooklyn has become a brand, and it represents something, and there is this tension between the old and new world.

It [Doral] is 800 acres in the middle of Miami. If you look at the ballroom, that was brand-new ballroom that didn`t exist. And it`s, you know, one of the great places on earth. We had a construction crew here of 1,600 people. We rebuilt the whole place in about 14 months. We did it under budget, although I did increase the scope of the work, because we decided to use the finest marbles.

Kelly Link is inimitable. Her stories are like nothing else, dark yet sparkling with her unique brand of fairy dust. This is the most marvelous kind of trouble to get in.

The public want to see people play an exciting brand of cricket.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

Modeling can be a bit brain damaging. Starting my own brand was what I needed to do. I only model if there are such good jobs that you don't want to say no to. All that dressing up makes me say, 'What do I want to wear?' and, 'What do I want to do with Topshop?' It all kind of leads into the other things.

I'm thankful for my time with Nintendo and proud of our team's accomplishments in growing the Nintendo audience. I look forward to watching the continued growth of the Nintendo brand in the years ahead.