Popular quotes about Brand! Wisdom and inspiration are here! | page 34
You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
Frances AllenIf you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.
Max LevchinI see BLK DNM more as a creative project than a traditional fashion brand. The world doesnโt really need more Fashion Houses. I want to create something different โ to be able to collaborate with great creative minds and thereby stretch the brand in different directions. I also believe that a brand should offer deeper content in this era. After all, the only reason to do all of this is to create energy and to inspire people.
Johan LindebergHow does conservatism find its way into the body politic? I think most people actually live their lives that way, but they have been poisoned into not voting that way because the brand - conservatism brand, Republican brand - has been summarily destroyed over the years.
Rush LimbaughI understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
Larry WingetYou could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.
Andrew DoyleIt's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
Tom PetersI think what I do in my acting world and what I do in my standup world is bring up a brand that I want to bring across. Once you figure out your brand and what you do, it's kind of easy at that. You end up getting your audience.
J. B. SmooveWe are very excited to re-launch the collaboration with Fred Perry. We have great appreciation for the heritage of the brand as well as their dynamism in guiding the brand towards the future. Their openness to create synergies between both our brands will bring interesting, creative results.
Raf SimonsThe experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
Angela AhrendtsI'm not talking about Trump's brand but rather the intimately connected brand called "make America great again" that he created to make all these promises to working Americans - is intensely vulnerable, if there is sustained scrutiny of the kind we've seen about Comey and Russia. He's appointed five Goldman Sachs former executives to his Cabinet, his commerce secretary is renegotiating NAFTA to make it far better for corporations and worse for workers, and they're talking about this right out in the open... I mean, how much news have you seen about that?
Naomi KleinOnly brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
Al RiesWhen a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
Simon MainwaringThe only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen KingBrand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon MuskFormula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.
Martin Sorrell[Economists' advice] is something like patent medicine - people know it is largely manufactured by quacks and that a good percentage of the time it won't work, but they continue to buy the brand whose flavor they like.
Barbara BergmannThe one hit song that I have tremendous gratitude for is Boots, because it has a life of its own. It's like being identified with a brand name.
Nancy SinatraWhen you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.
Simon PeggWe have the brand, and we have the fulfillment capability. Now we had to get the Net, and that's the easiest part of the game.
Jack WelchI always have to have a six pack or twelve pack of Entenmann's doughnuts in my house, no other brand.
Victor CruzI know better than most people that a criminal isn't always a thug in a black leather jacket with a big brand on his forehead to warn us away. Criminals sit next to us on the bus. They pack our groceries and cash our paychecks for us and teach our children. They look no different from you or me. And that's why they get away with it.
Jodi PicoultIn fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
Maurice SaatchiWhat we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.
Richard BransonI lot of people remember when that kid spray-painted my brand new Porsche for Punk'd. That was pretty funny. He got me pretty good. Of course, most people don't know I eventually got him back with my own show. I call it a show, really it's just an hour-long video shot in my bedroom featuring the two of us.
Zach BraffI never planned on becoming a brand name. The success of the Trump name worldwide has been a surprise.
Donald TrumpDodge," Alyss said, putting a hand to the parrallel scars on his cheek, that brand left so long ago by The Cat. She pressed her lips against each of them--four delicate kisses. When she pulled away, he was smiling.
Frank BeddorThe agricultural co-operative movement has been a severe ideological and political struggle from the very beginning. No cooperative can be established without going through such a struggle. Before a brand-new social system can be built on the site of the old, the site must be swept clean. Invariably, remnants of old ideas reflecting the old system remain in people's minds for a long time, and they do not easily give way. After a co-operative is established, it must go through many more struggles before it can be consolidated. Even then, the moment it relaxes its efforts it may collapse.
Mao ZedongMaking the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.
David OgilvyI wouldn't want to play Miss Hannigan. I'm not a villain. She's mean to little children! I can't do that. That would disrupt my brand.
Kathleen HannaYour brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.
Drayton BirdEnsure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
Simon MainwaringThe goal here is to build a brand around social relevance in media (with his Participant Productions company).
Jeffrey SkollI'm not too picky about guitars. I love to collect them, mostly oddballs, but I'm not married to any brand or model. Whatever guitar has the best character for the song is the one I want to use, because if you've got a style, you're going to sound like yourself no matter what guitar you play.
Dan AuerbachThe class focuses intensely on making people more comfortable with doing a wider range of things - such as networking, self-promotion, building their own personal brand, cleverly acquiring resources, getting known - that they may have been less comfortable with before.
Jeffrey PfefferI love the fact that I work with everything that has to do with the brand, the product, the environment, the online, the architecture, the web design, because I am somebody that loves making things, making experiences, creating things that people love to engage with.
Christopher BaileyYou cry and you scream and you stomp your feet and you shout. You say, 'You know what? I'm giving up, I don't care.' And then you go to bed and you wake up and it's a brand new day, and you pick yourself back up again.
Nicole ScherzingerI understand what the dynamic of the brand Ed Gordon has been all these years. I'm just trying to keep that as real and as honest as I can and I don't take it lightly.
Ed GordonWaking up this morning, I smile. Twenty-four brand new hours are before me. I vow to live fully in each moment and to look at all beings with eyes of compassion.
Nhat HanhI get invited to many more literary festivals than I used to because I'm associated with 'Slumdog Millionaire,' the brand. Many more doors have opened up for me as a result of the global success of the film, although I believe that I'm the same person that existed before it.
Vikas SwarupThe Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.
Reed Hastings