Quotes About Marketing

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.

If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

If I had to do it all over again, rather than build an old style type of business, I would have started building a network marketing business.

When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.

Creating great content that educates and informs is always the best marketing strategy.

Yes, the investor is often his own worst enemy. Yes, the marketing colossus known as the mutual fund industry provides the weaponry which enables investors to indulge their suicidal instincts. No, the fund industry was hardly an innocent bystander in the market boom and the subsequent carnage. "We have met the enemy and he is us"... all of us.

Network marketing is the big wave of the future. It's taking the place of franchising, which now requires too much capital for the average person.

Affiliate marketing has made businesses millions and ordinary people millionaires.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Kids books Grownup books That's just marketing. Books are books.

If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.

Good marketing speaks to human beings - the way human beings understand and take in information.

It has to be acknowledged that in capitalist society, with its herds of hippies, originality has become a sort of fringe benefit, a mere convention, accepted obsolescence, the Beatnik model being turned in for the Hippie model, as though strangely obedient to capitalist laws of marketing.

The gym and the treadmill is a good idea. But the problem is we spend so much effort in marketing messaging, deluding people into thinking if you get on your treadmill or you go to the gym, that's what you need. People who join a gym, the vast majority of them have quit within nine months and almost all of them have quit within two years. So if it's a longevity strategy, does not work.

Business has only two basic functions - marketing and innovation.

Perhaps the most important marketing step any business can take is to discover a way to be different.

I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.

All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.

Marketing just got hard.

Donald Trump's a businessman, he's a very successful businessman. I think he's a marketing genius.

There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.

When people hear about legal restrictions on marketing and advertising, often the response is: Aren't you just being a food nanny? Isn't that government playing too much of a role in our lives? When people have that response, they're forgetting the extent to which what kids are eating and drinking is having as much of an impact on their lives as, say, if they were starting to smoke cigarettes as teenagers. Diet-related illnesses are causing nearly as many deaths as tobacco-related illnesses.

Marketing only really works with word of mouth.

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

At the heart of all sales and marketing is the ability to create demand even in the absence of logic.

Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.

I have come to believe that politicians are in the business of 'marketing' their product to the public, by exaggerating threats and over-selling government solutions.

I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.

The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.

Most of my career is spent in a meeting... dressed sharply, looking really great; negotiating over a table, strategizing or coming up with new marketing plans or new ideas. And that makes me really, really happy.

There's people trying to tell me what to do, but I'm not like some marketing scam.

What was the idea behind Hot Pockets? Was there a marketing meeting somewhere, 'Hey I got an idea: How about we take a Pop-Tart and fill it with really nasty meat? You could cook it in a sleeve thing, and you could dunk it in the toilet.'

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

I think with chess as with everything, marketing is the main issue.

I'm not writing anything out of some sense of obligation, or for marketing purposes. This is just what I prefer to write. Even though I write mostly for kids, I'm not out to teach a moral lesson or present a guidebook for life. My primary goal as a writer is to create fun, entertaining books that present interesting ideas and themes, so kids can have a break from the stresses of their lives. I got a fan letter once from a girl who said one of my books made her feel good about herself, and if there's anything I'm reaching for, it's that.

If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.

Now it really is, believe it or not, 90% of the films are green lit, not by the studio heads, but by the marketing department.

The future of marketing isn't big data, it's big understanding.

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.

I'm a huge fan of Geffen records. Everything about them - their artists, their videos, their marketing.

Did people think I sounded black? Totally, but that was a marketing tool as well, but also this is how I grew up and these are my influences.

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.

Consequently, pictures are aimed at certain audiences, whether it be a teen comedy or an action movie or whatever. It's unfortunate, because while it may lead to big opening grosses, a lot of pictures that are a little different and don't fit so neatly into either a niche market or a high-concept marketing approach can get lost in the shuffle. That's one unfortunate thing.

That is the meaning of the Trump brand - being the boss who is so rich and so powerful he can do whatever he wants. So the way in which he ran for president was to embody that idea as fully as he possibly could with his outrageousness. I don't think he actually thought he would win. I think the original idea was purely a marketing idea. It seemed a no-lose situation, because he would get so much free publicity. And this has always been his genius - I shouldn't use the word "genius" when talking about Trump - but he's always understood the value of free publicity.

In 1999, Purdue Pharma the maker of OxyContin went on a massive marketing campaign. Back then, prescription opioids were only used in extreme cases - post surgery, end of life care, cancer pain. We use a clip from an ad in the film where they had a doctor saying, "Less than 1 percent of people who use prescription opioid long-term will become addicted" - that changed the mindset of physicians across the country.