Quotes About Marketing

I worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

You can't say there shouldn't be marketing and (that) marketing is a bad thing.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can't do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.

Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.

In the case of all the carmakers, there's a certain amount of greenwash. Take Toyota: They were pushing the Prius while they were meanwhile marketing the hell out of the Sequoia and other models with terrible gas mileage.

After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

I think that most successful artists - not always, but a lot of them, in any field - have business savvy as well and have some sense of marketing acumen. I think the key is to be good enough at it that it doesn't overwhelm your aesthetic interests, but have just enough that you make smart decisions.

There are a lot of musicians who are still desperately trying to pretend that it's 1998 and by having a huge marketing campaign, they somehow believe that they can sell 10 million records. That's delusional. No one sells 10 million records. The days of musicians getting rich off of selling records are done.

Giving back or giving forward is the one true law of marketing.

The art of automobile design has progressed, until today it is regarded as one of the most important factors in the marketing of the automobile.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.

I think we have to keep putting women's sports in the limelight. I thought the Women's World Cup did a wonderful job of showing the quality of women's soccer. But we also need coverage and marketing and press and getting these female athletes to become household names.

Amazon has well passed any expectations of its ability to change distribution and marketing.

That pompous phrase (graphic novel) was thought up by some idiot in the marketing department of DC. I prefer to call them Big Expensive Comics.

The problem with most failing businesses is not that their owners don?t know enough about finance, marketing, management, and operations - they don?t, but those things are easy enough to learn - but that they spend their time and energy defending what they think they know. My experience has shown me that the people who are exceptionally good in business aren?t so because of what they know but because of their insatiable need to know more.

Marketing is for companies who have sucky products.

Used to be marketing was viewed as the people with crayons and scissors who did creative work. Now it's seen as central to driving growth.

I'm on record as having said "I've done this amazing movie - The Sixth Sense - that no one is going to see." And then it stayed in the top 10 American films for about six months. So don't ask me. I'm the most disastrous PR and marketing predictor.

If you're not spending 80 percent of your time marketing and selling, you are headed for trouble.

Without a vision there is no possibility of creating something larger than what al-ready exists. An entrepreneur has to be able to bring something to the table through his or her vision that is not being provided by others - a special way of meeting needs, caring for others, treating patients, or marketing. An entrepreneur must have enormous faith. Risk-taking is critical to the development of an enterprise. You will not take risks unless you have the faith to do so.

My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

I'd rather spend money on things that improve the customer experience than on marketing.

I see marketing not only as a vital skill for small business success, but more importantly, as a vehicle to create art and connect deeply with and serve others to make the world a better place.

Building on exhaustive research and probing into such diverse enterprises as textbook production and marketing, public education, and state-level politics, Adam R. Shapiro has situated the Scopes trial within a much broader context than any scholar before him. Trying Biology also demonstrates how ideologues have used differing interpretations of the Scopes trial to advance their agendas. By situating the trial within this much broader framework, the author has significantly enlarged our understanding of the conversations between religion and science in twentieth-century America.

So my degree was in political science, which I think was - the closest I could come to marketing is politics.

I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.

I'm all for it. In these days, regional marketing is the only way to survive.

The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.

I'm a big fan of Kiss. Gene Simmons, he's all into marketing and branding. You name it, there's some type of product with Kiss' name on it. Studying people like that, you see guys have hooks and there are reasons people are successful.

You will meet people who believe all network marketing opportunities are pyramid schemes. Why spend all your time trying to convince them otherwise when there are legions of people who are open to what you have?

I'm a huge fan of Geffen records. Everything about them - their artists, their videos, their marketing.

The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.

But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.

The pressure on young chefs today is far greater than ever before in terms of social skills, marketing skills, cooking skills, personality and, more importantly, delivering on the plate. So you need to be strong. Physically fit. So my chefs get weighed every time they come into the kitchen.

Today they have to be three-dimensional. Technology's changed, the communication, the marketing and advertising community supports beautiful girls that can be articulate and smart. And also Anna Wintour doesn't want to sit next to some girl who can't say two words.

In the military we also learn principles of war which also work in a corporate setting: How do you concentrate as much of your force as possible on a critical point and take a risk elsewhere? In business that translates into focusing your investment on marketing, sales, or R&D, whichever will give you the greatest return.

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

I started modeling because I thought it would be a good stepping stone for what I was studying (marketing), but since I started it I never had any intention to fail.

February days are a marketing gimmick; love happens every day.

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

Nirvana's success drew attention to a marketing demographic previously ignored by the mainstream, and inadvertently started a gold rush with advertising executives, product manufacturers, merchandise distributors, fashion coordinators, and rock imitators, the latter of whom have yet to equal the sincerity, power, and wit of Nirvana.

I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing.

I do not believe in censorship, but I believe we already have censorship in what is called marketing theory, namely the only information we get in mainstream media is for profit.