Quotes About Marketing

There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

An elegant woman should be able to do her marketing without making housewives laugh. Those who laugh are always right.

Ninety percent of the success of any product or service is its promotion and marketing.

Marketing executives like big budgets, as big budgets make it easier to grow the top line.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Authors should be as involved with the marketing of their books as they want to be. No more, no less. I happen to recognized, quite early on, that no one was going to buy my book if I didn't do everything I could to let them know that the book existed.

So much of the way books get classified has to do with marketing decisions. I think it's more useful to think of literary books and sci-fi/fantasy books as existing on a continuum.

The two-war strategy is just a marketing device to justify a high [military] budget.

I got really tired of metal music. How do you pick what's good to sell when you're not totally into what you're listening to and marketing?

Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.

Network marketing is the only industry that allows common people to earn millions with a minimal investment and zero overhead, coupled with total time freedom and the joy of global travel. There are three magic words that worked for all of us who have made it to the pinnacle and they'll work for you: 'Just don't quit.'

I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.

A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.

I didn't have anything to do with selecting IFC. I don't have anything to do with distribution, or business, or marketing, but think it's a good choice by Graham, and perfect for London Boulevard. It gets the picture straight into a dialog with the public, and it doesn't set the sights too high. They're very hip at IFC, and they get the film. The cineplex hasn't done film any favors as an art form.

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.

Good marketing speaks to human beings - the way human beings understand and take in information.

I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?

When I get all focused on songwriting, I get into all the marketing and promotion that we do to make it happen. Then the right song comes along and blows it all out of the water. The right song will do it for you every time.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

A lot of artists have been persuaded into doing whatever they can do to gain attention. The media, of course, will position and promote the worst of them to the front page. The sidewalk to crime becomes the marketing campaign. These artists have seen it work and sell millions and millions of records for other artists.

If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small theaters. You know, to me it's like a church for music. You can sit down and really give yourself to the performance and be comfortable with good surroundings and a clean, quiet atmosphere.

You have more and more people coming into the tent with the creative guys [on Hollywood films]. You have marketing and concept testers, advertising people. What you find gets the high numbers is easily appealing subjects: a baby, a big broad joke, a high concept. Everything is tested. The effect is to lessen the gamble, but in fact you destroy a writer's confidence and creativity once so many people are invited into the tent.

The art of automobile design has progressed, until today it is regarded as one of the most important factors in the marketing of the automobile.

Marketing is a race without a finishing line

When you lack cohesion, it becomes difficult to have a clear marketing strategy.

Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.

Marketing only really works with word of mouth.

What they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Sales is the parent of marketing.

I always use the Internet. It's a great marketing tool. It's a great starting point, allowing you to show your trailer and have people all over world be able to see it. It was much harder in the old days.

No great marketing decisions have ever been made on qualitative data

[DJ Ill Will] already knew I had the music talent prior to meeting him in person, I guess when he met me face to face he saw the potential on a marketing level and believed in the music I could create to back it up so we teamed up and the rest is history.

With all the media attention, all the love from the fans, I felt I needed to prove myself. Prove that I'm not a marketing tool, I'm not a ploy to improve attendance. Prove I can play in this league. But I've surrendered that to God. I'm not in a battle with what everybody else thinks anymore.

The idea that nations should love one another, or that business concerns or marketing boards should love one another, or that a man in Portugal should love a man in Peru of whom he has never heard -it is absurd, unreal, dangerous. The fact is we can only love what we know personally. And we cannot know much.

I just like to write stuff that makes people laugh, stuff that works, a fun movie that everyone can enjoy. I'm not really worried about the packaging, marketing, and what the studios are going to run next.

I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.

People don't care what men wear or how they look. Unfortunately for women, the music industry is very visual and objectifying. The objectification of our bodies and using our bodies to sell things needs to change. A lot of this marketing stuff comes from men, so we definitely need more women behind the scenes.

Marketing has long known how to exploit fads and how to develop trends.

The best marketing strategy ever: CARE

Network selectively. Nothing says "business newbie" like shotgun networking. "You never know when someone might say yes" is marketing for dummies. Take the time to build a profile of your ideal customers, and target your networking activities to reach them. Speak to those who are already predisposed to want what you offer. Almost any profile is better than "anyone with a pulse."

Marketing to girls constantly presents a hypersexualized idea of girls; they're expected to appear sexy but be cut off from their sexuality.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

The thought of the word church and the word marketing in the same sentence makes me sick.

Marketing is the set of human activities directed at facilitating and consummating exchanges.