You can't write a book and just expect it to sell itself, you know. We're not building that better mousetrap and waiting for the world to beat a path to our dear. You've got to build a market for your book.
Larry WingetIt is a solid business principle that people who enjoy what they do are better at what they do.
Larry WingetIt seems to me most people make the mistake of never building a following where they are considered a resource to their fan base so when they do release the book there will be somebody there to buy it.
Larry WingetI've been very fortunate at having good titles but I just think in terms of titles. I'm doing a workshop now where people write books and they come and I name their books for them. I'm good with titles.
Larry WingetYou are not paid to work hard. In fact, you are not paid for effort at all. You are paid for results. It's not what you do; it's what you get done.
Larry WingetAs your employer, if I see that you have to work hard to get your results, yet your coworkers achieve their results with little effort, don't be surprised if I'm not all that impressed with your hard work.
Larry WingetBe confident. There is no one who is not attracted to confidence. Women dig it. Men love it. Confidence adds hair, drops ten pounds, and takes off ten years.
Larry WingetThe world, and therefore the workplace, is full of idiots. And the reality of life is that when you get rid of one idiot, another will show up to take his place. It's the curse of humanity.
Larry WingetNo matter what I'm talking about, I can involve you into the story where you think it's you doing it. You're living it. I can remind you of things that went on in your life so you go, man I had that happen to me. I've been there. I've done that.
Larry WingetI think shorter books are going to become more and more of the trend. So I don't think you have to write big, big, long books.
Larry WingetWhen you miss the target, never in history has it been the target's fault. Ya gotta take responsibility!
Larry WingetFew people will turn to themselves to take responsibility for their results until they have exhausted all opportunities to blame someone else.
Larry WingetDonโt measure busywork. Donโt measure activity. Measure accomplishment. It doesnโt matter what people do as much as it matters what they get done.
Larry WingetPeople don't give a damn about you and they don't give a damn about your story and they don't give a damn about your content. They only give a damn that you, your content, your story can bring value to them.
Larry WingetI think it's easy to get a book in a bookstore. I think it's just damn near impossible to get a book out of a bookstore.
Larry WingetThere are four basic emotions - mad, sad, glad and scared. And if you touch those emotions then you can grab your audience, your reader.
Larry WingetWhen I'm writing a book - say I'm going to write a parenting book. I'll go out and buy the 100 top parenting books and I will read those, not so I can copy them for sure.
Larry WingetI think it's more helpful to keep your books sort of a singular focus. Get it said, get it said well, fascinate people with your words and then write another book.
Larry WingetIf it's a good idea, do it today. Not tomorrow. A good idea rarely gets better over time.
Larry WingetThe premise, to me, is the most important thing that you have to know going in. It's the problem as you see it. So I write down the problem as I see it. That is the premise for my book.
Larry WingetIf you're selling information - and I have a lot of friends who write a lot of bestselling books and they're selling information. They don't need to have a picture on the cover at all because they are not important. They're secondary to their information. To me, the information is secondary to me.
Larry WingetI have discovered that enemies will buy your books as much as your fans buy your books because they're looking for something new to hate you for.
Larry WingetMost of the stats say that 90% of people who buy a book or check one out of a library would never get past the first chapter. To me, the title better say everything there is to say about the book.
Larry WingetDon't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.
Larry WingetI think everything in your life's your own damn fault and that's my simple philosophy in that, and I think you're broke because you want to be just like you're fat because you want to be or stupid because you want to be or unemployed, it must be because you want to be. Otherwise, it'd be different.
Larry Winget