Popular quotes about Advertising! Wisdom and inspiration are here! | page 20
Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.
Frank FarringtonAdvertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
Maurice SaatchiAdvertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
Michael SchudsonI gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
Errol MorrisFashion is not art. Fashion isnt even culture. Fashion is advertising, and advertising is money. And for every dollar you earn, someone has to pay.
Gia CarangiThe problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.
Robert Waterman McChesneyThe illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.
Henryk SkolimowskiThough some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.
Herbert SchillerMichael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
Phil KnightIn fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
Maurice SaatchiThe Internet offers an interesting combination of advertising and community - by participating in the community you can become an advertisement for yourself.
Walter Jon WilliamsObviously it's easier when I' m doing the adapting myself. But my feeling is, your potential upside far outweighs the downside. Ultimately, they [moviemakers] can't change your book. Your book remains on the shelf the way you wrote it. If they make a great movie of your book, then you have the equivalent of millions and millions of dollars of advertising for your book. If the movie's not that good, that doesn't mean the book's not good. It doesn't change what you've already written. It has the potential to reach more people.
Jonathan TropperAdvertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.
Victor PapanekPeople say that it was degrading for an Olympic champion to run against a horse, but what was I supposed to do? I had four gold medals, but you can't eat four gold medals. There was no television, no big advertising, no endorsements then. Not for a black man, anyway.
Jesse OwensDoes advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
David OgilvyI don't like this world. I definitely do not like it. The society in which I live disgusts me; advertising sickens me; computers make me puke.
Michel HouellebecqLady Gaga is a pop prostitute, a satanic b - with her fascist and demonic secret signs! Her pop prostitution has more to do with bikini advertising than with warmth.
Nina HagenBooks so special and rare and yours that advertising your affection feels like a betrayal.
John Greenadvertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.
Ann BridgeYoung people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
Pope John Paul IIOnline advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.
Douglas RushkoffIf you want to know what's really going on in a society or ideology, follow the money. If money is flowing to advertising instead of musicians, journalists, and artists, then a society is more concerned with manipulation than truth or beauty.
Jaron LanierAdvertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
Daniel StarchSomebody says, 'Do a Tom Bodett, a folksy kind of thing,' and it sounds like something out of 'Hee Haw,' very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.
Tom BodettNative advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.
Norman PearlstineIf you want quality service, you have to pay for it. You don't buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.
Dave Obey[M]anufacturing, science and engineering are ... incredibly creative. I'd venture to say more so than creative advertising agencies and things that are known as the creative industries.
James DysonHillary Clinton is spending hundreds of millions of dollars. I mean, tremendous vast amounts of money in advertising against me.
Donald TrumpThe only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.
Nat King ColeLike the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.
Erich FrommChild psychologists have demonstrated that our minds are actually constructed by these thousands of tiny interactions during the first few years of life. We aren't just what we're taught. It's what we experience during those early years - a smile here, a jarring sound there - that creates the pathways and connections of the brain. We put our kids to fifteen years of quick-cut advertising, passive television watching, and sadistic video games, and we expect to see emerge a new generation of calm, compassionate, and engaged human beings?
Sidney PoitierRedd Towers Apartments, whose advertising slogan, 'If you lived here, you'd be home by now,' did little to fill vacancies.
Frank BeddorI started noticing a lot of big companies are bored with ads; they feel sort of lost in the advertising world. They're not into magazines anymore.
Gavin McInnesThere's no such thing as a war against terrorism. It's idiotic. These are slogans. These are lies. It's advertising, which is the only art form we ever invented and developed.
Gore VidalThe con is a kind of jiu-jitsu that turns the sucker's own greed into its principal weapon. The greedier you are the more likely you are to be conned, and for the greater a sum. Since people regularly dispose of their intelligence in their rush to be swindled, and then turn right around and do it again, humans must want to be duped. Institutionalized wishful thinking - the stock market, religion, advertising - is after all a cornerstone of our system.
Luc SanteNowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.
David OgilvyAll right, you great git, you've asked for it. I'll cover the world in Tastee-Freez and Wimpy Burgers. I'll fill it with concrete runways, motorways, aircraft, television, automobiles, advertising, plastic flowers, frozen food and supersonic bangs. I'll make it so noisy and disgusting that even you'll be ashamed of yourself! No wonder you've so few friends; you're unbelievable!
Peter CookI'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.
Damon AlbarnWhen comics came along in the 1930s there was a talent pool waiting. And one reason is so many areas were closed to Jews. Colleges, advertising agencies, many of the corporations - the doors that were closed led to the one that was open.
Jerry RobinsonThe trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.
Samuel JohnsonA lot of people will say, "what's Facebook's business model?" I always find that a kind of funny question. Our business model is out there, which is: we monetize largely through advertising and a little bit through the gift revenue, the virtual gifts we have on our site. I think those continue to be the most promising avenues going forward.
Sheryl Sandberg