Popular quotes about Advertising! Wisdom and inspiration are here! | page 39
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.
Bruce BartonNever stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
David OgilvyAdvertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
Michael SchudsonWe run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. I think advertising is advertising. If it's 100 percent clear what it is, then, with certain exceptions, I can live with that.
David RemnickIt's not funny at all that we do all that advertising for children. Why is advertising for children allowed? What possible reason can there be for having those effing adverts on TV for all this crap that's made by poor people in poor countries that we sell our children who have too much?
Emma ThompsonDon's Mancini father was an advertising executive and I think Don really grew up and all of that stayed in his head. Some of the really great slogans we came up with, over the years, the big advertising buzz-words that we had, Don created those. It's just kind of fun just thinking about what we both love about pop culture and applying it to Chucky film and any others.
David KirschnerSometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
Jerry Della FeminaAdvertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.
P. T. BarnumPolitical advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David OgilvyWhy, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
David RiesmanStudies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
Bob FilnerEvery really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily get interested in...Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.
James Webb YoungHalf the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.
Jerry Della FeminaI avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David OgilvyThe real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.
Paul SweezyWhen I first started writing, I was in advertising at the time, I was doing most of my writing on weekends. I had studied most of the other series heroes and I figured it would be fun for mine to be different and put him in and around water. So I dreamed up Dirk Pitt.
Clive CusslerEverything in modern city life is calculated to keep man from entering into himself and thinking about spiritual things. Even with the best of intentions a spiritual man finds himself exhausted and deadened and debased by the constant noise of machines and loudspeakers, the dead air and the glaring lights of offices and shops, the everlasting suggestion of advertising and propaganda. The whole mechanism of modern life is geared for a flight from God and from the spirit into the wilderness of neurosis.
Thomas MertonAdvertising reaches out to touch the fantasy part of people's lives. And you know, most people's fantasies are pretty sad.
Frederik PohlAdvertising is in essence simply a means of communication through mass media which is available to anyone who can pay for it. It is, in this sense, rather like electricity, which can be used to work a refrigerator or a dentist's drill.
John TreasureI have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Leo BurnettLike a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David OgilvyOne of the big no-nos in cyberspace is that you do not go into a social activity, a chat group or something like that, and start advertising or selling things. This etiquette rule is an attempt to separate one's social life, which should be pure enjoyment and relaxation, from the pressures of work.
Judith MartinI don't have many expenses as a college student (mostly food) so I'm able to put advertising revenue right back into the production of new videos.
Marques BrownleeAdvertising. I'd definitely like to try that. In fact, it was a genuine second choice career-wise. I'd be good at selling stuff - I've got the gift of the gab.
Tony BlackburnAdvertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
Anita RoddickRegardless of past aspirations, this is the right time to be focusing on services for two specific reasons The increasing ubiquity of broadband has made it viable, and the proven economics of the advertising model has made it profitable.
Ray OzzieMusic videos are so incredibly relevant, but I don't think they're relevant on broadcast television anymore. I think they're much more about the power of the Internet. The stakes in advertising is a very different game. There's a lot of money involved and a lot of pressure. I miss the freedom and the rock-'n'-roll spirit of doing music videos
Samuel BayerThe most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
Barbara CorcoranAt the turn of the [21st] century it was really Sergey Brin at Google who just had the thought of, well, if we give away all the information services, but we make money from advertising, we can make information free and still have capitalism. But the problem with that is it reneges on the social contract where people still participate in the formal economy. And it's a kind of capitalism that's totally self-defeating because it's so narrow. It's a winner-take-all capitalism that's not sustaining.
Jaron LanierIt is very difficult to have a free, fair and honest press anywhere in the world. In the first place, as a rule, papers are largely supported by advertising, and that immediately gives the advertisers a certain hold over the medium they use.
Eleanor RooseveltIt takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.
Isaac AsimovAn incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
Lee ClowIf you want quality service, you have to pay for it. You don't buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.
Dave ObeyArtists know that you can take an advertising sign and make something joyful with it. It's sometimes hard for people who donโt make things to understand labor and joy and attention and whimsy.
Ellen GallagherAdvertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F. Scott Fitzgerald[M]anufacturing, science and engineering are ... incredibly creative. I'd venture to say more so than creative advertising agencies and things that are known as the creative industries.
James DysonThe only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.
Nat King ColeOnce he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.
Edward BernaysChild psychologists have demonstrated that our minds are actually constructed by these thousands of tiny interactions during the first few years of life. We aren't just what we're taught. It's what we experience during those early years - a smile here, a jarring sound there - that creates the pathways and connections of the brain. We put our kids to fifteen years of quick-cut advertising, passive television watching, and sadistic video games, and we expect to see emerge a new generation of calm, compassionate, and engaged human beings?
Sidney PoitierI wrote for magazines. I wrote adventure stuff, I wrote for the 'National Enquirer,' I wrote advertising copy for cemeteries.
Walter Dean MyersI've been a writer longer than I've been an actor. I wrote short stories like crazy when I was in high school and college. I worked in advertising before I moved to L.A. to pursue acting.
Thomas Haden ChurchAdvertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.
Christopher Lasch