Popular quotes about Advertising! Wisdom and inspiration are here! | page 40
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
Oliviero ToscaniThe effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael SchudsonThere is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della FeminaPolitical advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David OgilvyWe knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising.
Kathryn MinshewThe general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising
David OgilvyOur job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.
Fairfax M. ConeI liked taking the elements of roadside advertising out of context because it removes the imperative and just goes to the essence of it - the pure heart of advertising.
Stanley DonwoodI do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.
Tim WuThe simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Daniel StarchOf course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising is like leaven, which a woman hid in three measures of meal. It provides a suitable quantity of gas, with which to blow out a mass of crude misrepresentation into a form that the public can swallow.
Dorothy L. SayersTV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.
Nigel WalleyThe problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.
Robert Waterman McChesneyWhen you get $1 billion of free advertising, it's hard not to have anybody buy the product.
Van JonesAbstract art: a construction site for high fashion, for advertising, for furniture.
Adrienne MonnierI started acting as a kid and doing advertising campaigns. I was probably 8 years old, and I really liked the attention.
Michiel HuismanI have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Leo BurnettEarly on in my career, when I was working at an advertising agency, I went to a very senior-level meeting and I distinctly remember the inside of the boardroom: every single seat was occupied by a man. In that moment, I made a private promise to myself that I would do everything in my power to bring more diversity to these rooms where leaders gathered and decisions were made. As my career unfolded and I worked on a wide range of clients and gained experience across lots of different industries, the businesses I enjoyed the most where those that focused on women.
Laurel J. RichieLike a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David OgilvyWhen I give talks like the one I'm going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I'm not one of those speakers who stands in front of the audience and pontificates - everything I talk about I'm actually doing myself. I'm living it.
Cindy GallopAdvertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.
Tim WuI do not regard advertising as entertainment or an art form, but as a medium of information.
David OgilvyNo amount of advertising can repair the damage done by failing to properly address a customer's concern.
Albert Houtum-SchindlerNow with the Internet, a celebrity is fair game, and it's all designed to sell advertising space.
Randy QuaidReal content marketing isnโt repurposed advertising, it is making something worth talking about.
Seth GodinDoes advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
David OgilvyGoogle has a very powerful and new advertising model that, for them, prints money.
Nicholas NegroponteLady Gaga is a pop prostitute, a satanic b - with her fascist and demonic secret signs! Her pop prostitution has more to do with bikini advertising than with warmth.
Nina HagenOnline advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.
Douglas RushkoffIf you want to know what's really going on in a society or ideology, follow the money. If money is flowing to advertising instead of musicians, journalists, and artists, then a society is more concerned with manipulation than truth or beauty.
Jaron LanierAdvertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William BernbachIt is very difficult to have a free, fair and honest press anywhere in the world. In the first place, as a rule, papers are largely supported by advertising, and that immediately gives the advertisers a certain hold over the medium they use.
Eleanor RooseveltOutside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
Jay ChiatOne can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
Stephen KingObama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.
Christian AudigierAnd then afterwards I worked in advertising for a year which taught me about writing even when you don't want to (laughter) because there's never a moment that you want to write about an Erickson cell phone but you have to. And that's really important you know obviously for the...like if you really want to write, you have to write every day no matter how you feel or you know. And then, yeah, and then I ended up working in TV and then from TV into movies and then directing, so.
Nicholas StollerAdvertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F. Scott FitzgeraldAdvertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David OgilvyRedd Towers Apartments, whose advertising slogan, 'If you lived here, you'd be home by now,' did little to fill vacancies.
Frank BeddorDesire is a word I'm tired of. I've been living with that word for years. Yes, of course, we're all desiring machines. I have sometimes wondered what people would want, if there were no advertising. And death, what other subject is there? It's the subject. It's our subject. It's the great human dilemma, that we die and know we will.
Lynne Tillman