Popular quotes about Advertising! Wisdom and inspiration are here! | page 38
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
Edward BernaysAdvertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.
Frank FarringtonAdvertising is a conscienceless industry, populated by cowards and idiots, that warps and drains everyone. It eggs on the worst in all of us. If I could eliminate either advertising or nuclear weapons, I would choose advertising.
George MeyerFacebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.
Tim WuI think there is a serious corruption in the idea sold through advertising that you can attain spiritual peace through lifestyle and the notion of building your happiness from the outside-in by acquiring things . . . which if you think about it, is the essence of advertising
Edward NortonI always loved advertising. If I hadn't been in fashion, I'd have been in advertising.
Karl LagerfeldThe future success of online social networking sites as an advertising medium depends on its acceptance as an advertising vehicle that can deliver a message to a micro-target in a manner that will be well received and that increases the likelihood of interaction.
Mary Louise KellyWe are disturbed about the effect of the Jewish influence on our press, radio, and motion pictures. It may become very serious. (Fulton) Lewis told us of one instance where the Jewish advertising firms threatened to remove all their advertising from the Mutual System if a certain feature was permitted to go on the air. The threat was powerful enough to have the feature removed.
Charles LindberghI have to admit I've always had quite a complex relationship with modeling and with the idea of advertising: not always knowing what I'm advertising and selling.
Lily ColeI know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
David OgilvyI do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.
Tim Wu[My father did] advertising. That's why I got into this business. I think because we're really boxes of soap - actors and singers. You're artists, but in the public eye it's a matter of advertising.
Rex SmithI've been involved in doing advertising for various elections and I just couldn't see doing anti-Trump advertising in this election. My line has been, "How could you do anything worse that what he does himself?".
Errol MorrisIf you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David OgilvyThe illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.
Henryk SkolimowskiThe philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
William FeatherI want the largest audience I can get, because that's how I can charge the highest advertising rate. Which means what else do I want? Money. I am trying to earn a profit. It's capitalism.
Rush LimbaughEarly on in my career, when I was working at an advertising agency, I went to a very senior-level meeting and I distinctly remember the inside of the boardroom: every single seat was occupied by a man. In that moment, I made a private promise to myself that I would do everything in my power to bring more diversity to these rooms where leaders gathered and decisions were made. As my career unfolded and I worked on a wide range of clients and gained experience across lots of different industries, the businesses I enjoyed the most where those that focused on women.
Laurel J. RichieIn fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
Daniel J. BoorstinThey wouldn't play my records on American radio because I had spiky hair. They said, 'Punk rock doesn't sell advertising, it won't make any money.'
Billy IdolWhen I give talks like the one I'm going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I'm not one of those speakers who stands in front of the audience and pontificates - everything I talk about I'm actually doing myself. I'm living it.
Cindy GallopOne of the big no-nos in cyberspace is that you do not go into a social activity, a chat group or something like that, and start advertising or selling things. This etiquette rule is an attempt to separate one's social life, which should be pure enjoyment and relaxation, from the pressures of work.
Judith MartinAs I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that.
Anthony BourdainIn 1938, I. G. Farben sent a letter to (a major drug firm), one of its American subsidiaries, (that)..all advertising contracts must contain '...a legal clause whereby the contract is immediately cancelled if overnight the attitude of the paper toward Germany should be changed.
G. Edward GriffinI'm still kind of a hapless character in my everyday life. But when it comes to the writing, my influences are very old influences. I love American music of absolutely all stripes, including show tunes, advertising jingles, theme tunes from quiz shows, all kinds of American music.
Nick LoweMost agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
David OgilvyThe number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.
Marc OstrofskyService Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Tony HsiehNo amount of advertising can repair the damage done by failing to properly address a customer's concern.
Albert Houtum-SchindlerWe grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
Zelda FitzgeraldIn general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers."
Augusten BurroughsBooks so special and rare and yours that advertising your affection feels like a betrayal.
John GreenThe only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Claude C. HopkinsThe headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyThere's nothing easy or simple or even entertaining (in our contemporary American sense of that word) in disciplining our minds to "see" reality through biblical lenses; it takes effort and time. But Christians who don't take that effort and time will inevitably succumb to some of the anti-biblical and anti-Christian messages that bombard us every day through advertising, entertainment, etc.
Roger E. OlsonThe Department of Education should not be producing paid political advertising for the president, it should be helping us to produce smarter students.
Dick GephardtMore than anyone else, Adolf Hitler completely understood the union between government propaganda and between - and advertising, that they were in some ways the same thing.
Tim WuSomebody says, 'Do a Tom Bodett, a folksy kind of thing,' and it sounds like something out of 'Hee Haw,' very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.
Tom BodettWhat is the problem with the advertising industry is they're still, for me, what I call in Africa is the colonial mind of white men, because the black person or the other colour is out of the line. They're not good for this sort of purpose.
Berhan AhmedI will commend the Democrats for one thing. If they name Keith Ellison as the head of the DNC, then I'll commend them for truth in advertising.
Ted CruzIf you want quality service, you have to pay for it. You don't buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.
Dave Obey