Quotes About Advertising

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.

Advertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4.5 years, which is, well, a fairly spectacular rise.

Trends in circulation and advertising - the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom.

If you look at the history of advertising, most of them were Jews, so it was only a matter of time before 'Mad Men' explored that area of advertising.

Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."

Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.

The most inspiring thing for me about Calvin Klein was how subversive the advertising's message was. That's what drove me in my creative process and also in my creating now. The new advertising campaign is Calvin Klein the way I see it today. It's also bringing back the kind of subversive element that I always saw in Calvin Klein's campaigns.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

When I give talks like the one I'm going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I'm not one of those speakers who stands in front of the audience and pontificates - everything I talk about I'm actually doing myself. I'm living it.

The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

Many a small thing has been made large by the right kind of advertising.

In 1938, I. G. Farben sent a letter to (a major drug firm), one of its American subsidiaries, (that)..all advertising contracts must contain '...a legal clause whereby the contract is immediately cancelled if overnight the attitude of the paper toward Germany should be changed.

Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.

Advertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in its spray.

advertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.

Technology and the Internet have created a new set of relationships. It's changed the social fabric of promotion: advertising, dating. Part of art world judgment, part of it, is based on people's statistics; their measure of financial value: of likes, of popularity. Data and technology are invading the traditional and classic set of criteria.

What frightens me about America today is that in the large majority there is no active sense of the value of the individual: few citizens feel that they are the Republic, responsible for what happens. And when the individual in a democracy ceases to feel his importance, then there is grave danger that he will give over his freedom, if not to a Fascist State, then to the advertising men or Publicity Agents or to the newspaper he happens to read.

Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

The power of publicity is more important than advertising.

I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity

Somebody says, 'Do a Tom Bodett, a folksy kind of thing,' and it sounds like something out of 'Hee Haw,' very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.

Advertising is the fuel of enterprise.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

It’s not the advertising - it’s the dog food. Every time anybody has a look at it or has a lick of it, they don’t like it.

The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.

The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it.

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

I saw on HBO they were advertising a boxing match "It's a fight to the finish". That's a good place to end.

TV is just advertising for your live gig, so I'm playing whichever show is gonna get me the biggest crowd.

Ninety-nine percent of advertising doesn't sell much of anything.

The goal of cable news executives is not to make me an informed citizen of Earth. Their mission is to tickle the dark reptilian depths of my brain and hook me so they can then barter with my soul for advertising revenue.

Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies

I love going somewhere like Japan where you can't understand a word of the advertising - you just see it for its aesthetic beauty, without feeling that you're being sold something.

Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.

You have to have a very strong cash flow for a film to really stay in theaters. You have to have the advertising capacity to sustain and follow the kind of press coverage.

In the short walk between his aeroplane and reaching the outside world at Heathrow, Michael Bywater encountered no fewer than 93 separate notices telling him off for things he hadn't done or which hadn't even occurred to him to do. Being bossed and patronised are two sensations that most sophisticated adults would sooner do without and yet we are bossed and patronised, by the media, by politicians, by business, by advertising agencies and the public services, more now than at any other time in our history. Why should this be?

Whenever there's active promotion on the part of somebody else, whenever I see somebody all dolled up for a fancy photograph and someone's handing out flyers or whenever there's active promotion for something like that, as an imposition on my day, I hate all those people and I want them to fail. I have a visceral reaction to advertising and promotion. There's just something about salesmanship that grates on me on a very base level and I react very negatively towards it. I want those people to suffer and I want their enterprises to fail.

But you know what, honestly? I'm not that interested in advertising. I think it's a great way... It's such a huge part of our culture. It's like saying, "Are you interested in hair?" It's such a part of our life, and it's such a reflection of how we feel about ourselves, and what we're interested in, and what we want to be.

Consider the way of the scientists rather than the way of an advertising agent for a new soap.