Popular quotes about Advertising! Wisdom and inspiration are here! | page 38
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.
Bruce BartonI gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
Errol MorrisWith this new stupid Supreme Court ruling, secret money can come in on an unlimited level from corporations. Nobody knows where it comes from. That distorts the political situation in our country tremendously. Most of that money is spent on negative advertising that is tearing down the character and reputation of your opponent, and it works, although most American people say, "We don't like negative advertising," it works.
Jimmy CarterStudies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
Bob FilnerGood products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
David OgilvyAdvertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
David Ogilvy[My father did] advertising. That's why I got into this business. I think because we're really boxes of soap - actors and singers. You're artists, but in the public eye it's a matter of advertising.
Rex SmithDo you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy KawasakiWe are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
Paul ArdenThough some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.
Herbert SchillerAdvertising is fundamental to the accessibility, affordability and dynamism of the internet, helping to pay for much of the content and services we all enjoy and use for free.
Nick StringerIllustrators are usually illustrating something big or commercial if not outright advertising. It's a form of prostitution, but that's cool because we don't have any moral hang-up about it.
Eric DrookerThe advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.
Glenn FrankI have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Leo BurnettLike a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David OgilvyGoogle and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.
Marcus BuckinghamOne of the big no-nos in cyberspace is that you do not go into a social activity, a chat group or something like that, and start advertising or selling things. This etiquette rule is an attempt to separate one's social life, which should be pure enjoyment and relaxation, from the pressures of work.
Judith MartinIf advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revoluation in our time!
Jules HenryI do not regard advertising as entertainment or an art form, but as a medium of information.
David Ogilvy'Reach for a (cigarette) instead of a sweet' - ...advertising slogan..(of) Albert Lasker, (with) Mary Lasker, health philanthropist, and originator of the Lasker Awards, an American version of the Nobel Prize. ...and Memorial Sloan Kettering trustees.
Ralph W. MossRegardless of past aspirations, this is the right time to be focusing on services for two specific reasons The increasing ubiquity of broadband has made it viable, and the proven economics of the advertising model has made it profitable.
Ray OzzieThe simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
Charles KetteringIn the ever accelerating world of the Internet, e-campaigning has gone from a novelty to a necessity in less than a year. With increasing sophistication and urgency, campaigns are using the Web as a bulletin board, advertising medium and organizing tool.
Howard FinemanBack in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.
A. E. HotchnerGoverning today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.
Jean BaudrillardAdvertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in its spray.
Bob GarfieldIN THE WORLD OF advertising, every copywriter knows the power of two magic words: "Free!" and "New!" We see them in the supermarket, in the newspaper, on billboards. And consumers respond. In the church today, we are falling prey to the appeal of "New!" The old truths of the gospel don't seem spectacular enough. We're restless for the latest, greatest, newest teaching or technique. We pastors in particular seem to search for a shortcut or some dynamic new strategy that will fire up our churches.
Jim CymbalaIf you want to know what's really going on in a society or ideology, follow the money. If money is flowing to advertising instead of musicians, journalists, and artists, then a society is more concerned with manipulation than truth or beauty.
Jaron LanierAdvertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William BernbachThe businessman only wants two things said about his company-what he pays his public relations people to say and what he pays his advertising people to say. He doesn't like anybody ever to look above, beyond or over that.
Don HewittWhat is the problem with the advertising industry is they're still, for me, what I call in Africa is the colonial mind of white men, because the black person or the other colour is out of the line. They're not good for this sort of purpose.
Berhan AhmedIt used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game.
Kin HubbardItโs not the advertising - itโs the dog food. Every time anybody has a look at it or has a lick of it, they donโt like it.
Charles KrauthammerEverything's stolen. Everything precious - be it a kiss, or be it James Brown - gets misappropriated to the aid of the advertising executives. So, an act of reclamation, somewhere else to be: that's what I want my music to be. Somewhere you can step into. A place.
David GrayCongress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power.
Eric SchlosserI don't see a point in advertising my marital status when men don't. Completely ridiculous.
Gene WeingartenDrug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns.
Joseph StiglitzThe success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.
John CaplesThere's no one I trust in show business more than Sabrina Wind. She's my eyes and ears when I can't be there. She weighs in on everything, from scripts to sets to advertising.
Marc CherryThere are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
Paul ArdenGoogle did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.
Douglas RushkoffWhenever there's active promotion on the part of somebody else, whenever I see somebody all dolled up for a fancy photograph and someone's handing out flyers or whenever there's active promotion for something like that, as an imposition on my day, I hate all those people and I want them to fail. I have a visceral reaction to advertising and promotion. There's just something about salesmanship that grates on me on a very base level and I react very negatively towards it. I want those people to suffer and I want their enterprises to fail.
Steve Albini