Quotes About Advertising

Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.

I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.

Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.

Sales may lead to advertising as much as advertising leads to sales.

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.

People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

I am a bohemian person. I don't speak German, and I live in a foreign country where all the signs are in German. I did that deliberately. I'm like a ghost. Look at how much media and advertising you're subjected to, this mindless chatter of advertising. I just block it out so effortlessly because it's all a foreign language to me. It's really a good thing for my head, living in Berlin.

I know that half of my advertising dollars are wasted ... I just don't know which half.

Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.

While alcohol ... continues to wreak havoc in America, supported by a $6 billion-a-year alcohol industry advertising campaign extolling the joy of inebriation, the far less harmful drug of marijuana remains illegal and continues to ruin people's lives - only if they are caught possessing and convicted of that crime.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

The Internet offers an interesting combination of advertising and community - by participating in the community you can become an advertisement for yourself.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.

Music videos are so incredibly relevant, but I don't think they're relevant on broadcast television anymore. I think they're much more about the power of the Internet. The stakes in advertising is a very different game. There's a lot of money involved and a lot of pressure. I miss the freedom and the rock-'n'-roll spirit of doing music videos

People ultimately get what they deserve on TV. What people end up watching is what the advertising end up glomming onto and promoting.

I was never an actor. I had done one or two random projects in my advertising career.

Advertising in the past has been predicated on a mass market and a captive audience.

Lady Gaga is a pop prostitute, a satanic b - with her fascist and demonic secret signs! Her pop prostitution has more to do with bikini advertising than with warmth.

The Department of Education should not be producing paid political advertising for the president, it should be helping us to produce smarter students.

More than anyone else, Adolf Hitler completely understood the union between government propaganda and between - and advertising, that they were in some ways the same thing.

Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.

Look, I went into journalism to do journalism, not advertising.

...although I had to admit a certain affection for the Mattel booth advertising Urban Survival Barbie, now with her own Machete and blood testing unit.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

My mother [was in advertising and] worked incredibly hard when she was bringing us up. She was a working mother and a working single parent.

TV is just advertising for your live gig, so I'm playing whichever show is gonna get me the biggest crowd.

Advertising is the tax you pay for being unremarkable.

Advertising can be a very frustrating business.

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.

Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising.

I promised to have no partisan affiliation and no subsidy except advertising.

In much the same way, motherhood has become the essential female experience, valued above all others: giving life is where it's at. Give birth in cities where accommodation is precarious, schools have surrendered the fight and children are subject to the most vicious mental assault through advertising, TV, internet, fizzy drink manufacturers and so on. Without children you will never be fulfilled as a woman, but bringing up kids in decent conditions is almost impossible.

My mother was in advertising and worked incredibly hard when she was bringing us up. She was a working mother and a working single parent. That instills in you a sense of determination.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

What advertising dum-dum signed up Ilie Nastase to sell a resort?! Who'd want to go where he's at?

The more shame, the more clicks. The more clicks, the more advertising dollars.

The online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tastes have become more diverse as music of any description has become a mouse-click away.