Quotes About Advertising

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

I think there is a serious corruption in the idea sold through advertising that you can attain spiritual peace through lifestyle and the notion of building your happiness from the outside-in by acquiring things . . . which if you think about it, is the essence of advertising

I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.

People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.

Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.

People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's an entertainment medium, it's not that either. It's an advertising medium. It's a method to deliver advertising like a cigarette is a method to deliver nicotine.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

The real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.

Advertising works most effectively when it's in line with what people are already trying to do.

When I give talks like the one I'm going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I'm not one of those speakers who stands in front of the audience and pontificates - everything I talk about I'm actually doing myself. I'm living it.

The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.

You really want to get a headache? Try to understand Internet advertising.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

Obviously it's easier when I' m doing the adapting myself. But my feeling is, your potential upside far outweighs the downside. Ultimately, they [moviemakers] can't change your book. Your book remains on the shelf the way you wrote it. If they make a great movie of your book, then you have the equivalent of millions and millions of dollars of advertising for your book. If the movie's not that good, that doesn't mean the book's not good. It doesn't change what you've already written. It has the potential to reach more people.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

Music videos are so incredibly relevant, but I don't think they're relevant on broadcast television anymore. I think they're much more about the power of the Internet. The stakes in advertising is a very different game. There's a lot of money involved and a lot of pressure. I miss the freedom and the rock-'n'-roll spirit of doing music videos

Unfortunately, Florida is a mecca for the shyster element, and there are apparently no rules on the kinds of advertising a lawyer can do.

Now with the Internet, a celebrity is fair game, and it's all designed to sell advertising space.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The good thing about being in advertising was a lot of the skills cross over: you have to be accountable for your jokes; you have to tell a story quickly. It's the most expensive filmmaking foot-for-foot in the world, so it does teach you how to use all of the machines and how to think of things in terms of the physical process of capturing the images. And you have to sell your work. You have to walk into whatever it is and stand up in the middle of a conference room with a storyboard in your hand and make people laugh.

I was so lucky. I was very broke and I was taking classes at Lee Strasberg's Institute and I saw a 3 X 5 index card on the bulletin board advertising for college-aged girls for a film. That was Animal House.

Advertising in the past has been predicated on a mass market and a captive audience.

I honestly believe that advertising is the most fun you can have with your clothes on.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

The point is, this is what happens when advertising and data collection is the dominant business mode. We are encouraged to be compulsive. It's not that we're terrible addicts who need to go to an AA meeting and get off our gadgets.

If you live in an acquisitive society you are likely to be acquisitive, but it isn't deeply rooted in human nature, except in the sense that it's deeply rooted to be psychologically receptive to your peers and to advertising.

More than anyone else, Adolf Hitler completely understood the union between government propaganda and between - and advertising, that they were in some ways the same thing.

Because of the control of the media by corporate wealth, the discovery of truth depends on an alternative media, such as small radio stations, networks, programs. Also, alternative newspapers, which exist all over the country. Also, cable TV programs, which are not dependent on commercial advertising. Also, the internet, which can reach millions of people by-passing the conventional media.

If you want quality service, you have to pay for it. You don't buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.

I love the way the American trade magazines never give anybody a bad review because they're afraid the advertising will be taken out. It's so hysterical.

Advertising ... is a parasitic activity; it forces goods for which there is no real need or demand on a foolish or even a reluctant public, always by appealing to their lower instincts.

It’s not the advertising - it’s the dog food. Every time anybody has a look at it or has a lick of it, they don’t like it.

Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.

I'm Phil Knight, and I don't believe in advertising.

[Donald Trump ] would make history in so many ways because he is a candidate who eschewed the traditional arts of political campaigns, including field organization, traditional advertising, debate preparation and policy knowledge.

Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.

A lot of the ways of advertising a book - the cover, whether somebody sees it on a subway or sees it in a bookstore - those things are going to rapidly diminish as we move to an electronic model.

School is the advertising agency which makes you believe that you need the society as it is.

When two kids came along, I couldnt see how I could support them. The way it played out, I was away from the theatre for five years. I was a postie for the first part and then worked as an advertising copywriter, but I somehow found my way back.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

[Hillary Clinton] spent hundreds of millions of dollars on an advertising - you know, they get Madison Avenue into a room.

I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome the dichotomy limits between heaven and hell.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same.