Quotes About Advertising

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Keep advertising and advertising will keep you.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising - which slows download times and clutters the screen with windows.

Trends in circulation and advertising - the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom.

For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.

I am a bohemian person. I don't speak German, and I live in a foreign country where all the signs are in German. I did that deliberately. I'm like a ghost. Look at how much media and advertising you're subjected to, this mindless chatter of advertising. I just block it out so effortlessly because it's all a foreign language to me. It's really a good thing for my head, living in Berlin.

Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.

I've been involved in doing advertising for various elections and I just couldn't see doing anti-Trump advertising in this election. My line has been, "How could you do anything worse that what he does himself?".

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

The problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.

Of course, the toxic bullshit of incessant advertising and show biz for nearly a century has stripped us of cognitive abilities for dealing with reality that used to be part of the normal equipment of adulthood - for instance, knowing the difference between wishing for stuff and making stuff happen. We bamboozled ourselves with too much magic.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

When you get $1 billion of free advertising, it's hard not to have anybody buy the product.

If you had the opportunity and some talent, there was no way you couldn't progress, because it was an open market. There was the advertising world, and there was the documentary world.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

I've never found a client's business problem that could be solved solely through advertising.

The essence of good advertising is not to inspire hope, but to create greed.

Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding.

Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.

Many a small thing has been made large by the right kind of advertising.

Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of thousands of earlier ads.

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

You have more and more people coming into the tent with the creative guys [on Hollywood films]. You have marketing and concept testers, advertising people. What you find gets the high numbers is easily appealing subjects: a baby, a big broad joke, a high concept. Everything is tested. The effect is to lessen the gamble, but in fact you destroy a writer's confidence and creativity once so many people are invited into the tent.

I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.

Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

The businessman only wants two things said about his company-what he pays his public relations people to say and what he pays his advertising people to say. He doesn't like anybody ever to look above, beyond or over that.

What is the problem with the advertising industry is they're still, for me, what I call in Africa is the colonial mind of white men, because the black person or the other colour is out of the line. They're not good for this sort of purpose.

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Hillary Clinton is spending hundreds of millions of dollars. I mean, tremendous vast amounts of money in advertising against me.

I have turned down so many major advertising bids because I think either the time isn't right or I'm not.

Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.

If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.

Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.

Redd Towers Apartments, whose advertising slogan, 'If you lived here, you'd be home by now,' did little to fill vacancies.

Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.

A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.

I saw the end of the general magazine business at the end of the '70s, and I knew I had to move into another profession when the advertising dollar moved from magazines to television. The magazine business as we knew it was over. We were no longer the educators of the world.

News is what someone wants suppressed. Everything else is advertising.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

Advertising is the tax you pay for being unremarkable.