Quotes About Advertising

Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns.

I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once

Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.

When I first started writing, I was in advertising at the time, I was doing most of my writing on weekends. I had studied most of the other series heroes and I figured it would be fun for mine to be different and put him in and around water. So I dreamed up Dirk Pitt.

Advertising is the voice of capital. We need to do whatever we can to limit capitalist propaganda, regulate it, minimize it, and perhaps even eliminate it. The fight against hyper-commercialism becomes especially pronounced in the era of digital communications.

The essence of good advertising is not to inspire hope, but to create greed.

If advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revoluation in our time!

Sanely applied advertising could remake the world.

Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.

Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

When people hear about legal restrictions on marketing and advertising, often the response is: Aren't you just being a food nanny? Isn't that government playing too much of a role in our lives? When people have that response, they're forgetting the extent to which what kids are eating and drinking is having as much of an impact on their lives as, say, if they were starting to smoke cigarettes as teenagers. Diet-related illnesses are causing nearly as many deaths as tobacco-related illnesses.

More than anyone else, Adolf Hitler completely understood the union between government propaganda and between - and advertising, that they were in some ways the same thing.

The power of publicity is more important than advertising.

I've had some wonderful ideas for getting the dominating going. I've got some extremely subtle advertising slogans that should get the public behind us. Things like "Vote for EL Wisty and lovely nude ladies will come and dance with you." It's a complete lie, of course, but you can't afford to be too scrupulous if you're going to dominate the world.

I will commend the Democrats for one thing. If they name Keith Ellison as the head of the DNC, then I'll commend them for truth in advertising.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.

SETH said: There is nothing more stimulating, more worthy of actualization, than the desire to change the world for the better. That is indeed each person's mission. You begin by working in that area of activity that is your own unique one, with your own life and activities. You begin in the corner of an office, or on the assembly line, or in the advertising agency, or in the kitchen. You begin where you are.

Desire is a word I'm tired of. I've been living with that word for years. Yes, of course, we're all desiring machines. I have sometimes wondered what people would want, if there were no advertising. And death, what other subject is there? It's the subject. It's our subject. It's the great human dilemma, that we die and know we will.

I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising.

The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.

The 1960s was probably the first time in history that young people were recognized as a big group of consumers and as a commercial proposition for Madison Avenue. Advertising played a major role in creating the ethos of that era - the idea that, "Here it is, and you can have it now." I know that many kids thought that the ethos of the 1960s was due to their own peculiar virtues, but, in fact, it had a lot to do with the realities of the marketplace and commerce.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

Advertising men and politicians are dangerous if they are separated. Together they are diabolical.

If a journalist shows a facility for praise he's liable to be offered a job in public relations or advertising and the next thing you know he's got a big office, a huge salary and is living in a fine home with a lovely wife and swell kids - another career blown to hell.

Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

One the one hand, our economists treat human beings as rational actors making choices to maximize their own economic benefit. On the other hand, the same companies that hire those economists also pay for advertising campaigns that use the raw materials of myth and magic to encourage people to act against their own best interests, whether it's a matter of buying overpriced fizzy sugar water or the much more serious matter of continuing to support the unthinking pursuit of business as usual in the teeth of approaching disaster.

Advertising does something important as a sector - culturally and especially economically

Subliminal perception is a subject that virtually no one wants to believe exists, and -- if it does exist -- they much less believe that it has any practical application. . . . The techniques are in widespread use by media, advertising and public relations agencies, industrial and commercial corporations, and by the Federal government itself.

I went and studied graphic design, because it seemed to me that advertising is more honest - the image actually has a function. But once I started on that, I realized that was really boring.

If science exterminates a disease which has been working for God, it is God that gets the credit and all the pulpits break into grateful advertising-raptures and call attention to how good he is. Yes, he has done it. Perhaps he waited a thousand years before doing it. They forget to say that he is the slowest mover in the universe, that his Eye That Never Sleeps, might as well, since it takes a century to see what any other eye can see in a week.

It's very complicated. There's been this broader mechanism, an industry, which wants people to use free services, from the old days of advertising-supported papers and magazines, to ad-supported free television.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

According to the International Institute for Environment and Development, the annual amount spent globally on advertising aimed at increasing consumption topped $430 billion in 1998.Consumer capitalism is dedicated to the proposition that production is good in itself, no matter what is produced. The net effect is the massive production of absurd, empty and useless items which are nevertheless utterly serious since we earn our living from them, and dedicate our leisure time to them.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.

There is less gray area there, less doubt. There is a security in being some thing all the way. Our culture, too, encourages this way of being - exaggeration, for example, is the key to advertising success in the United States. But hyperbole also seems a big part of Iranian culture, as well.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow.