Popular quotes about Advertising! Wisdom and inspiration are here! | page 29
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
Carl SaganConsumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.
Phil DusenberryI've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff
Jon HammStarbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Howard SchultzThe advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
Simon MainwaringAbstract art: a construction site for high fashion, for advertising, for furniture.
Adrienne MonnierAdvertising agencies primary goal is to advertise and sell themselves to the client. Selling the product to the public comes second.
Mark JacksonGoogle and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.
Marcus BuckinghamAdvertising works most effectively when it's in line with what people are already trying to do.
Mark ZuckerbergA vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
Erich FrommAs I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that.
Anthony BourdainLong hair, short skirts, the girls like this image and try to make money with it. What they wear, how they behave, it's all part of the business. Television and advertising have changed a great many things. In the old days, we used to make our money on the course. Now your market value is decided elsewhere.
Laura DaviesI did sit in cinemas as a kid looking at English and American movies thinking, "Wouldn't it be great if the characters were like real people?" And the worst thing is films are constantly advertising themselves, drawing attention to their style of things. But actually I make films that I think are extremely sophisticated and cinematic. But you don't want the audience thinking about the bloody film. You want them to think about what's going on, and believe in it. Be flies on the wall, you know?
Mike LeighMoney is tighter now, with the advertising dollar spread a lot more thinly across a whole range of media because of the Internet. It means the television networks have less power to produce shows, and TV is where most Australian actors make their money.
Grant BowlerHave you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. WilliamsThe good thing about being in advertising was a lot of the skills cross over: you have to be accountable for your jokes; you have to tell a story quickly. It's the most expensive filmmaking foot-for-foot in the world, so it does teach you how to use all of the machines and how to think of things in terms of the physical process of capturing the images. And you have to sell your work. You have to walk into whatever it is and stand up in the middle of a conference room with a storyboard in your hand and make people laugh.
Victor LevinWe grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
Zelda FitzgeraldAdvertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldThe fault I find with most American newspapers is not the absence of dissent. it is the absence of news. With a dozen or so honorable exceptions, most American newspapers carry very little news. Their main concern is advertising.
I. F. StoneIt is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.
Warren E. BurgerThere's nothing easy or simple or even entertaining (in our contemporary American sense of that word) in disciplining our minds to "see" reality through biblical lenses; it takes effort and time. But Christians who don't take that effort and time will inevitably succumb to some of the anti-biblical and anti-Christian messages that bombard us every day through advertising, entertainment, etc.
Roger E. OlsonEnsure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
Simon MainwaringYoung people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
Pope John Paul IIIn fact, one of the things that I really love about literary fiction is that it's one of the few kinds of writing that doesn't tell us what to think or what to buy or what to wear. We're surrounded by advertising.
Barbara KingsolverThe susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
Johan HuizingaPoetry is a street fighter. It has sharp elbows. It can look after itself. Poetry can't be used for manipulation; it's why you never see good poetry in advertising.
David WhyteNotwithstanding anything to the contrary, in no event may my image or name or any music or any artistic property created by me be used for advertising purposes.
Adam YauchArtists know that you can take an advertising sign and make something joyful with it. It's sometimes hard for people who donโt make things to understand labor and joy and attention and whimsy.
Ellen GallagherAdvertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F. Scott Fitzgerald[M]anufacturing, science and engineering are ... incredibly creative. I'd venture to say more so than creative advertising agencies and things that are known as the creative industries.
James DysonIf you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.
Ken RobinsonIn this day and age, love is temporary and marriage is unnatural--the product of Madison Avenue advertising executives and television producers.
Michael PalmerA lot of the ways of advertising a book - the cover, whether somebody sees it on a subway or sees it in a bookstore - those things are going to rapidly diminish as we move to an electronic model.
Gary ShteyngartSchool is the advertising agency which makes you believe that you need the society as it is.
Ivan IllichAdvertising isnt just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data.
Jan KoumThe vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.
Fred AllenNowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.
David OgilvyI left advertising as fast as I could in 1961. And I haven't ever thought about going back.
Elmore LeonardThe 1960s was probably the first time in history that young people were recognized as a big group of consumers and as a commercial proposition for Madison Avenue. Advertising played a major role in creating the ethos of that era - the idea that, "Here it is, and you can have it now." I know that many kids thought that the ethos of the 1960s was due to their own peculiar virtues, but, in fact, it had a lot to do with the realities of the marketplace and commerce.
Doris Lessing