Quotes About Advertising

Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.

Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.

According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.

You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

We are disturbed about the effect of the Jewish influence on our press, radio, and motion pictures. It may become very serious. (Fulton) Lewis told us of one instance where the Jewish advertising firms threatened to remove all their advertising from the Mutual System if a certain feature was permitted to go on the air. The threat was powerful enough to have the feature removed.

The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets.

I have to admit I've always had quite a complex relationship with modeling and with the idea of advertising: not always knowing what I'm advertising and selling.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

I want the largest audience I can get, because that's how I can charge the highest advertising rate. Which means what else do I want? Money. I am trying to earn a profit. It's capitalism.

Abstract art: a construction site for high fashion, for advertising, for furniture.

Illustrators are usually illustrating something big or commercial if not outright advertising. It's a form of prostitution, but that's cool because we don't have any moral hang-up about it.

The more we think we're not affected by media - stereotypes, advertising - the more potential those forms of media have.

In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.

Yahoo! is the only company with both scale and leadership in branded and search advertising.

In F-111, I question the collusion between the Vietnam War, income taxes, consumerism, and advertising.

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

Regardless of past aspirations, this is the right time to be focusing on services for two specific reasons The increasing ubiquity of broadband has made it viable, and the proven economics of the advertising model has made it profitable.

Sanely applied advertising could remake the world.

Unfortunately, Florida is a mecca for the shyster element, and there are apparently no rules on the kinds of advertising a lawyer can do.

Now with the Internet, a celebrity is fair game, and it's all designed to sell advertising space.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

Advertising is the price you pay for unremakable thinking.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

In fact, one of the things that I really love about literary fiction is that it's one of the few kinds of writing that doesn't tell us what to think or what to buy or what to wear. We're surrounded by advertising.

Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.

Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

What is the problem with the advertising industry is they're still, for me, what I call in Africa is the colonial mind of white men, because the black person or the other colour is out of the line. They're not good for this sort of purpose.

Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.

Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.

I wrote for magazines. I wrote adventure stuff, I wrote for the 'National Enquirer,' I wrote advertising copy for cemeteries.

When two kids came along, I couldnt see how I could support them. The way it played out, I was away from the theatre for five years. I was a postie for the first part and then worked as an advertising copywriter, but I somehow found my way back.

I started noticing a lot of big companies are bored with ads; they feel sort of lost in the advertising world. They're not into magazines anymore.

I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome the dichotomy limits between heaven and hell.

Modern medicine is not scientific, it is full of prejudice, illogic and susceptible to advertising. Doctors are not taught to reason, they are programmed to believe in whatever their medical schools teach them and the leading doctors tell them. Over the past 20 years the drug companies, with their enormous wealth, have taken medicine over and now control its research, what is taught and the information released to the public.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.

Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?