Popular quotes about Advertising! Wisdom and inspiration are here! | page 3
The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.
Jean KilbourneAdvertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4.5 years, which is, well, a fairly spectacular rise.
Bryce CourtenayIn fact, the big steps forward for advertising, especially after World War I were when government just began employing the tools of advertising for its own purposes to get people to join the army and other things.
Tim WuThe general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising
David OgilvyThe smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.
Lee ClowAdvertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."
Mark HoslerI do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.
Tim WuThe illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.
Henryk SkolimowskiThe philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
William FeatherThe real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.
Paul SweezyThough some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.
Herbert SchillerAbstract art: a construction site for high fashion, for advertising, for furniture.
Adrienne MonnierI started acting as a kid and doing advertising campaigns. I was probably 8 years old, and I really liked the attention.
Michiel HuismanAdvertising reaches out to touch the fantasy part of people's lives. And you know, most people's fantasies are pretty sad.
Frederik PohlThe more we think we're not affected by media - stereotypes, advertising - the more potential those forms of media have.
Jennifer PoznerI'm all for file sharing. That's great - as long as people are prepared for the significant consequences. One is that music will become completely couched in advertising. That's already happened. And another is that people should be prepared to have fun with the past because the only music that can possibly be free is the music that's from the past. It costs money to make music. And if people are prepared to only have the past to listen to, then let it be free.
Ian MacKayeThe whole entire existence of the pharmaceutical industry is based on presentation of false science, and advertising this false science and drumming it into the minds of gullible people who have no curiosity to find out why that is so.
Fereydoon BatmanghelidjAdvertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.
Brenda UelandPeople ultimately get what they deserve on TV. What people end up watching is what the advertising end up glomming onto and promoting.
Adrian PasdarAdvertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in its spray.
Bob GarfieldYoung people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
Pope John Paul IIThe psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising
David OgilvyAn incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.
Lee ClowAnd then afterwards I worked in advertising for a year which taught me about writing even when you don't want to (laughter) because there's never a moment that you want to write about an Erickson cell phone but you have to. And that's really important you know obviously for the...like if you really want to write, you have to write every day no matter how you feel or you know. And then, yeah, and then I ended up working in TV and then from TV into movies and then directing, so.
Nicholas StollerExtension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities.
Liberty Hyde BaileyWith the strong global appeal of the Playboy brand and the differentiated content offered, we have built a men's destination site with multiple revenue streams, including e-commerce, advertising, subscription and pay-per-view, ... In addition, our recent acquisition of the Spice brand gives us an opportunity to create a separate site, cross-promoted with the Spice TV network.
Christie HefnerItโs not the advertising - itโs the dog food. Every time anybody has a look at it or has a lick of it, they donโt like it.
Charles KrauthammerSETH said: There is nothing more stimulating, more worthy of actualization, than the desire to change the world for the better. That is indeed each person's mission. You begin by working in that area of activity that is your own unique one, with your own life and activities. You begin in the corner of an office, or on the assembly line, or in the advertising agency, or in the kitchen. You begin where you are.
Jane RobertsLocal brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb.
Miles YoungOnce he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.
Edward BernaysThe truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.
Richard RoeperThe growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Anita RoddickTragedy was foresworn, in ritual denial of the ripe knowledge that we are drawing away from one another, that we share only one thing, share the fear of belonging to another, or to others, or to God; love or money, tender equated in advertising and the world, where only money is currency, and under dead trees and brittle ornaments prehensile hands exchange forgeries of what the heart dare not surrender.
William GaddisAll right, you great git, you've asked for it. I'll cover the world in Tastee-Freez and Wimpy Burgers. I'll fill it with concrete runways, motorways, aircraft, television, automobiles, advertising, plastic flowers, frozen food and supersonic bangs. I'll make it so noisy and disgusting that even you'll be ashamed of yourself! No wonder you've so few friends; you're unbelievable!
Peter CookAs the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.
Robert Waterman McChesneyThen you see something like the Gucci advertising and you're like, "Yes!" It gives you confidence because you feel like you're not alone - you don't have to copy it but you can find inspiration. It's not only Gucci; I feel like everything is moving quickly and there's a lot of excitement and turmoil around these designers leaving their brands, but it feels like it's buzzing. There's stuff happening and I feel like it's always exciting when there's movement.
Gucci WestmanThe history of media is the market share of advertising dollars has followed.. albeit with a lag.
James PackerIt's great when you can bait and switch people - and I don't mean that in a negative way, I mean that in truth. If we were advertising this movie as a very serious indictment about the hunt for war criminals, and it's a very dark drama, it would probably get great reviews, but people would stay away from it because no one wants to be lectured.
Richard ShepardIncreasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy.
Hartmut EsslingerGod never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.
William Peter BlattySince there is no system of public education, the great majority of my fellow citizens is frighteningly ignorant. They have no idea where Iraq is. They accept as the gospel whatever the government tells them. Good grief, any other normal country would have been against the Iraq war! But we live in an abnormal country, governed by experts in deceptive advertising.
Gore Vidal