Quotes About Advertising

In this country there is a universal third person, the man we all want to be. Advertising has discovered this man. It uses him to express the possibilities open to the consumer. To consume in America is not to buy; it is to dream. Advertising is the suggestion that the dream of entering the third person singular might possibly be fulfilled.

Trends in circulation and advertising - the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom.

The entertainment industry, the advertising industry have taken [the] tools from the art world and made themselves much more politically potent. We are really devastated and very impotent right now. A photographer just working for an advertising company has a platform to be much more politically effective in the world than an artist.

I liked taking the elements of roadside advertising out of context because it removes the imperative and just goes to the essence of it - the pure heart of advertising.

Several months ago, out of the blue, a company named "Cingular" started sending me bills. I had never heard of Cingular, and I honestly did not know what these bills were for, so I put them in the pile where I keep documents that I intend to scrutinize more carefully later on, after my death. Then I started seeing TV commercials for Cingular, but of course they did not make it clear what Cingular is, because the First Rule of Modern Advertising is: "Never reveal what you are advertising."

I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.

Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.

Apple is not sold with advertising despite the long series of clever advertisements produced for the company over the years. It is sold with evangelism, one person talking to another. The advertising reinforces the evangelist message.

Nothing kills a bad product faster than good advertising.

It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

They wouldn't play my records on American radio because I had spiky hair. They said, 'Punk rock doesn't sell advertising, it won't make any money.'

You really want to get a headache? Try to understand Internet advertising.

If advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revoluation in our time!

I'm all for file sharing. That's great - as long as people are prepared for the significant consequences. One is that music will become completely couched in advertising. That's already happened. And another is that people should be prepared to have fun with the past because the only music that can possibly be free is the music that's from the past. It costs money to make music. And if people are prepared to only have the past to listen to, then let it be free.

This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion

In advertising, not to be different is virtually suicidal.

Lady Gaga is a pop prostitute, a satanic b - with her fascist and demonic secret signs! Her pop prostitution has more to do with bikini advertising than with warmth.

We have always said that advertising is just the icing on the cake. It is not the cake.

advertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.

There's nothing easy or simple or even entertaining (in our contemporary American sense of that word) in disciplining our minds to "see" reality through biblical lenses; it takes effort and time. But Christians who don't take that effort and time will inevitably succumb to some of the anti-biblical and anti-Christian messages that bombard us every day through advertising, entertainment, etc.

Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.

Instant communication is not communication at all but merely a frantic, trivial, nerve-wracking bombardment of cliches, threats, fads, fashions, gibberish and advertising.

I detest my past, and anyone else's. I detest resignation, patience, professional heroism and obligatory beautiful feelings. I also detest the decorative arts, folklore, advertising, voices making announcements, aerodynamism, boy scouts, the smell of moth balls, events of the moment, and drunken people.

I grew up in the 80s and that was the first time advertising was considered seriously as anything resembling an art form.

Arrogance needs advertising, confidence speaks for itself.

I have turned down so many major advertising bids because I think either the time isn't right or I'm not.

I wrote for magazines. I wrote adventure stuff, I wrote for the 'National Enquirer,' I wrote advertising copy for cemeteries.

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.

There are really very few economies of scale in centralising or standardising advertising.

The advertising media in this country continuously informs the American male of his need for indispensable signs of his virility.

Digital advertising is now larger than TV.

A very enjoyable meditation on the curious thing called 'Zen' -not the Japanese religious tradition but rather the Western clich of Zen that is embraced in advertising, self-help books, and much more. . . . Yamada, who is both a scholar of Buddhism and a student of archery, offers refreshing insight into Western stereotypes of Japan and Japanese culture, and how these are received in Japan.

Now, the one thing that's clear is that we need nonprofit, noncommercial media - not just broadcasting - more than ever in the United States. We don't need a purely nonprofit, noncommercial system, but we need a significant nonprofit, noncommercial system. Advertising-run media, profit-driven media, simply is not acceptable as the entirety of our media system. There's no defense for it.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

There's no one I trust in show business more than Sabrina Wind. She's my eyes and ears when I can't be there. She weighs in on everything, from scripts to sets to advertising.

Small does of advertising result in nothing, obviously. It's like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and decisive.

All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.

The conservative side of our political spectrum has had an outsized voice over the last few years. I think especially since the establishment of Fox News, which has created an echo chamber in which people just hear the same ideas repeated ad infinitum. And you know, it's just basic advertising, basically. You hear the same idea over and over again. Or you can call it propaganda if you like.

In my firm, we dealt in lies. Advertising is that ... the skilful use of the truth to mislead, to spoil, to debase.

Historians differ on when the consumer culture came to dominate American culture. Some say it was in the twenties, when advertising became a major industry and the middle class bought radios to hear the ads and cars to get to the stores. ... But there is no question that the consumer culture had begun to crowd out all other cultural possibilities by the years following World War II.

News is something somebody doesn't want printed; all else is advertising.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.