Popular quotes about Brand! Wisdom and inspiration are here! | page 23
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
Joshua FerrisIf a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Simon MainwaringI don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.
Beyonce KnowlesI do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. I do think that the negative messaging on Trump is severely limited because he is tapping into a very deep, and in many a rightful, desire for deep change, and a feeling that the whole system is so broken and so corrupt that you might as well raise a middle finger as some kind of act of agency.
Naomi KleinFor a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Simon MainwaringI don't like the word "brand." When I see people creating a brand, it feels disingenuous.
Laura BenantiThe fit of jeans can be worlds apart from brand to brand. If you can find the right fit, skinny jeans can be very flattering.
Tim GunnNowadays, [young musicians] are so quick to be like, "OK, fine, I'll take the cheque, or I'll get the stamp from XYZ, and I'm expanding my brand," rather than thinking, "I'm part of this space over here, and in order for it to grow, you can't have it assimilated by this bigger bubble or corporate brand."
M.I.A.The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
Seth GodinBrand a man as a thief and no one will ever hire him for honest labor - he will be a hardened robber within weeks. The brand does not reveal a person's nature, it shapes it.
Frances HardingeI'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every aspect of their lives, and yet politics is the last place that they are told that they should be satisfied with a choice between brand A and brand B. It doesn't fit the way they think. It doesn't fit the way they live.
John AvlonI see my position in that whole Dior construction very differently from my own brand. My own brand will stand or fall because of me. Dior won't fall if I fall. It will also still stand if I'm not there. I'm coming in there and it's like a - I don't know the English word - like a passage.
Raf SimonsIf you ask me to sew a button, I don't know how to do it! The idea of the whole collection and how you want to build your brand is all about working with the right people. And luck!
Carolina HerreraI'm a big supporter of this product for women. And [my relationship with the brand Berlei] was so organic. I would go to the store and buy 40 or 50 bras every year because I could only get them in Australia at the time. And then eventually they heard that I would come and take all the stock.
Serena WilliamsPhilosophers get attention only when they appear to be doing something sinister - corrupting the youth, undermining the foundations of civilization, sneering at all we hold dear. The rest of the time everybody assumes that they are hard at work somewhere down in the sub-basement, keeping those foundations in good repair. Nobody much cares what brand of intellectual duct tape is being used.
Richard RortyThe thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.
Daymond JohnWhat we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.
Richard BransonI remember the Neil Young brand hitting me very hard immediately. He wasn't an acquired taste. I loved him immediately.
Jonathan DemmeI'm gonna do clothes, but stuff that kids can afford. I want to get into the high fashion world very soon, but the stuff I want to start out with is the small stuff, for the kids, that anybody can afford the Nikes, or the Jordans, Or let's say they can't afford the big brand name clothes, so I would make a lower end line but still high-quality.
Chris BrownSocial media allows you to network, collaborate, and share your work with others. Building a solid network via social is the most valuable thing you can do for your business or personal brand.
Chelsea KrostI wouldn't want to play Miss Hannigan. I'm not a villain. She's mean to little children! I can't do that. That would disrupt my brand.
Kathleen HannaIn TV, when you're doing guest roles, you're gliding into a zone where people are already very comfortable. They go in and go to work every day. You're coming in, and it's a brand-new environment, so you have to get it... and then you're gone again.
Stephen RootWe've all got our own brand of problems. You can be pitiful or powerful. Take your pick.
Joyce MeyerHitchcock was one of the few people in Hollywood who had a brand. Every movie he made was an Alfred Hitchcock movie, couldn't have been anyone else.
David ChaseToday brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
Tom PetersSizing was also important to me; I wanted to make sure that nobody felt alienated or felt like they weren't thought about in the process of this brand. I wanted to make sure that everyone felt included, which brings us to the gender neutral pieces - the idea of wearing what you want and whatever makes you feel comfortable and confident. I think that's the overall feeling of the Daya collection.
ZendayaTime is the only luxury. It's the only thing you can't get back. If you lose your luggage - I'm not gonna say the obvious brand of luggage that I'd normally say because I've got a meeting with them soon - if you lose your expensive luggage at the airport, you can get that back. You can't get the time back.
Kanye WestThere are times when one certain snow condition is great for one particular brand of skis.
Lindsey VonnWhat would be a perfect day for me? I'd like to fly the Millennium Falcon to a small cafรฉ outside of Vienna, and there's a PlayStation 3 or an XBox set up there. The family is there, and there would be brand new Star Wars Lego sets so my seven-year-old and four-year-old would be the happiest people on earth. My wife could get a massage and manicure/pedicure. Oh, and pork is being fed to us all day.
Joel McHaleThe iPhone brand is in worse shape than I thought was even possible. And the implications of that are huge... The iPhone is in deep trouble.
Eric S. RaymondOne can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
Stephen KingA competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.
Martin LindstromI created my bags from the notion of developing a well-edited line of fashionable, but not "trendy" handbags. By designing styles that will be as relevant tomorrow as they are today, my brand has established itself as a modern classic.
Kate SpadeMany people thought that riding for a new team and racing on a brand new bike would be a lot to overcome.
Ricky Carmichael"Filipino" is the Spanish side of our history. The islands were named after King Felipe, so we became known as Filipinos. It's a brand, it's a name. But we're Malays. Before colonizers came to our shores, we were Malays. My praxis is about being Malay - the struggle of the Malays before we became Filipinos.
Lav DiazThere's an abundance of exposure when you start working in American films. Inevitably you become a brand and that has to be controlled.
Tom HardySometimes the only way you could look at a person, and love them exactly the way you did before is to look at them with Brand New Eyes
Jeremy DavisI love the fact that I work with everything that has to do with the brand, the product, the environment, the online, the architecture, the web design, because I am somebody that loves making things, making experiences, creating things that people love to engage with.
Christopher BaileyEvery day when I open the mail I encounter a find with a brand-new brew of story and emotion.
Davy RothbartI can say, let's go to the DNA of the brand and find something that I can introduce into my work. It's part of the patrimony of fashion.
Nicolas GhesquiereConditioning can be not a big heavy thing. (For instance:) I've got a brand new pair of shoes, by mistake you step on it and you make them muddy and dirty, I'm conditioned to go "Hey, what are you doing?" That's my conditioning, I have a response. So, maybe we have to learn to find the pause before we react, because reaction is our conditioning.
Joseph FiennesI like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to go get a whole brand-new set of sheets.
Shaun White