Quotes About Brand

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.

It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just Trump but also Ivanka, who has a sub-brand. We've never seen this before. We've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.

In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.

I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

That was in 1994, July, 1994, and I can remember that like it was yesterday too because it was the culmination of a childhood dream to finally be laying on the launch pad inside a space shuttle and getting ready to be launched into space. The impression of going into a space shuttle is that it looks like a brand new simulator. We spend so many hours inside a simulator that everything is very familiar. Every switch, the seats, the way things work, but the vehicle, the actual spacecraft looks brand new because it hasn't been used nearly as much as the simulators.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

We in Illumination Entertainment tend not to put ideas through a brand funnel. We've collected a group of people who share a certain taste, and that is connected to our aspirations for our brand. We pride ourselves on making character-centric movies. If I had to say what's the most important thing this company does, it's creating characters that stay with the audience long after they leave the theater.

The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.

I think it's hard to have a brand portal and an economy of trustworthiness in one of them that sloshes over into another. But saying that there will be only a limited number of these giant brand portals doesn't mean a limited number of companies; it doesn't mean that everybody's going to be working for these companies. Quite the opposite. Most of us will be working through much smaller entities that simply use these portals as vehicles for getting and identifying customers.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think in the early stages you have to be bold. You have to define yourself. Everyone wants to understand who you are and why you're here. I think the best brands are forever surprising people.

The Jew is upset because the nations of the world - the United Nations - lash him, brand him as racist and evil, hate him and openly demonstrate their desire to destroy him.

Many young web designers view their craft the way I used to view pop culture. It's cool or it's crap. They mistake Style for Design, when the two things are not the same at all. Design communicates on every level. It tells you where you are, cues you to what you can do, and facilitates the doing. Style is tautological; it communicates stylishness. In visual terms, style is an aspect of design; in commercial terms, style can communicate brand attributes.

Every time I do a partnership with the corporation, it's usually - I mean, it is - reflective of me and they really want who I am. They want what I've established for my brand and the respect and quality that I've established.

Success is the brand on the brow of the man who aimed too low.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

I'm gonna do clothes, but stuff that kids can afford. I want to get into the high fashion world very soon, but the stuff I want to start out with is the small stuff, for the kids, that anybody can afford the Nikes, or the Jordans, Or let's say they can't afford the big brand name clothes, so I would make a lower end line but still high-quality.

Cost does not equal value... and low cost parts decrease brand equity for a very long time.

Brand new Beretta, can't wait to let it go.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

From working with Ralph Lauren, I started to understand what it meant to build a brand. There were times when I was working there that it seemed so repetitive. At the time, I didn't understand what was happening. But when I stepped out of it, I realized what he was doing was achieving a signature look and reiterating that. That's why when you think about a polo shirt you think about Ralph - he owns that garment.

I have a twelve year old sex doll. Brand new.

Near beliefs are to blame for a new brand of Christianity that is epidemic in our homes and churches-a faith that has little flavor, little light and little influence. When near beliefs are our only source of motivation, tough stands are never taken, feathers are never ruffled, and absolutes are held very loosely.

One consequence of this is that people are expected to make it on their own by chasing clicks or building a brand. What a diminished vision that is.

What is most important is that the brand African cinema is going beyond African cinema.

Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.

I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.

Possessing a powerful worldwide brand is essential for sustained success.

I don't want to become a brand and I certainly don't want to have a persona.

Your brand is what people say about you when you're not in the room

Basically for everything that comes out of Five Four, I've come up with the idea or changed it in some way. I'm also working with Putnam Accessory Group, a private label hat manufacturer. I'm in the process of re-branding a line they have called Chuck. It was mostly hats and bags, but I'm adding apparel and eyewear and whatever I feel like adding to turn it more into a brand. I'm supposed to be working with Pharrell on Billionaire Boys Club, but that's on hold.

I turned around slowly, and looked up at him. He stiffened and sucked in a shallow breath. After a moment, he touched my cheek. "Such naked pain," he whispered. I turned my face into his palm and closed my eyes. His fingers threaded into my hair, cupped my head, and brushed the brand. It heated at his touch. His hand tightened at the base of my skull and squeezed, and he raised me slowly to my tiptoes. I opened my eyes and it was my turn to inhale sharply. Not human. Oh, no, not this man. "Never show it to me again." His face was cold, hard, his voice colder.

Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.

Yes, you are exactly my brand of heroin.

New technology is changing the way we can film. It's enabling us to get fresh new images and tell brand new stories.

We're being sold a brand new idea of patriotism. It never occurred to me that patriotism had to be advertised. Patriotism is something you deeply felt. You didn't have to wear it on your lapel or show it in your window or on a bumper sticker. That kind of patriotism does not appeal to me at all.

Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.

The bottom line in 2007 is that enrollment costs are going up substantially, drug coverage is declining and the brand name coverage in the doughnut hole is being eliminated... Medicare D is an insurance program, not a benefit. As consumption increases, so too will cost. The changes in 2007 clearly demonstrate the limitations of the program.

I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university, I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand - to figure out what part of the company I loved. I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.

Conditioning can be not a big heavy thing. (For instance:) I've got a brand new pair of shoes, by mistake you step on it and you make them muddy and dirty, I'm conditioned to go "Hey, what are you doing?" That's my conditioning, I have a response. So, maybe we have to learn to find the pause before we react, because reaction is our conditioning.

I like being a consumer. I'll do collabs with brands I like, only because I would like something free to wear. But I don't want people to dress like me, which is what you're asking when you create a brand. The fashion industry's just a super-duper headache.

A great brand is a story that's never completely told.