Quotes About Brand

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.

Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.

Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Brand inside is more important than brand outside for sustained success.

Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

Deutsche Telekom was a brand that people still loved, the nerds loved it, and it was still there, it was still visible. The advertiser was OK. But it was a mess. It was in my mind, though, intuitively obvious what to do. I had some advisers and friends, and we looked at it and said all you have to do is get the iPhone, buy some spectrum, consolidate the industry, reinvigorate the brand, and take this company public.

Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?

I'm pretty brand-less. If I wear a brand, then you can't tell. I'm not about the logos.

My cousin Roger once told me, on the eve of his third wedding, that he felt marriage was addictive. Then he corrected himself. I mean early marriage, he said. The very start of a marriage. It's like a whole new beginning. You're entirely brand-new people; you haven't made any mistakes yet. You have a new place to live and new dishes and this new kind of, like, identity, this 'we' that gets invited everywhere together now. Why, sometimes your wife will have a brand-new name, even.

The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.

Versace has always been a brand that I've loved, a brand that has supported me. I've been wearing Versace for so long, I come in here and I have friends here, and they really support what it is that I do. Our partnership has been great.

Don't waste time trying to break a man's heart; be satisfied if you can just manage to chip it in a brand new place.

"Why is it that at a bachelor's establishment the servants invariably drink the champagne? I ask merely for information." "I attribute it to the superior quality of the wine, sir. I have often observed that in married households the champagne is rarely of a first-rate brand." "Good Heavens! Is marriage so demoralizing as that?" "I believe it is a very pleasant state, sir. I have had very little experience of it myself up to the present. I have only been married once. That was in consequence of a misunderstanding between myself and a young person."

I first met the brand [Didier Dubot] when I went to an event for them on Top of The Standard. It was about three years ago. It was the first time I heard about them and then that's where I met them.

No, if it was up to me every record would be brand new studio material but Atlantic records asked me to put out a full live record because my tour really did do well last year.

If you ask me to sew a button, I don't know how to do it! The idea of the whole collection and how you want to build your brand is all about working with the right people. And luck!

I do find it a bit disconcerting when your name becomes a brand.

Elvis Costello had a brand new bag. He was a musician, but he knew all about the attitude part of it.

When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.

My quest to find a great role for myself started long before this film [ "Our Brand Is Crisis"]came around.

I lot of people remember when that kid spray-painted my brand new Porsche for Punk'd. That was pretty funny. He got me pretty good. Of course, most people don't know I eventually got him back with my own show. I call it a show, really it's just an hour-long video shot in my bedroom featuring the two of us.

Success is the brand on the brow of the man who aimed too low.

My TV show had been cancelled; nothing else had gone anywhere; some alliances I had made petered out and nothing came of them and I was looking at a long, long year ahead of me in which there was no work on the horizon, the phone wasn't ringing. I had two kids, one of them a brand-new baby, and I didn't know if I would be able to keep my house.

I'm gonna do clothes, but stuff that kids can afford. I want to get into the high fashion world very soon, but the stuff I want to start out with is the small stuff, for the kids, that anybody can afford the Nikes, or the Jordans, Or let's say they can't afford the big brand name clothes, so I would make a lower end line but still high-quality.

Brand new Beretta, can't wait to let it go.

The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

I do think, in the future, headlamps are probably going to be smaller, slimmer. I also think that a lot of designers will start playing around with the daylight running lights. That gives a lot of character to the vehicles in different ways, so I think designers are going to play around with that to try and give each brand a certain DNA so you can almost recognize what car it is when you look at the headlamps.

Eric was incensed, to use a good entry from my word of the day Calender. In fact his eyes were almost throwing sparks he was so angry. "This woman has been mine, and she will be mine" he said in tones so definite I thought about checking my rear end for a brand.

Do you ever wonder what happens to the words that we send Do they bend, do they break from the flight that they take And come back together again with a whole new meaning In a brand new sense, completely unrelated to the one I sent ((Did You Get My Message?))

The first theatre I ever found was in the backyard of a new suburban community in the foothills of the Poconos. My dad was a young FBI agent at his first or second posting - we're all from New York. He was posted in Scranton, Pennsylvania and he put the family in a brand new red-brick apartment. It was in a C-shape and behind it was a small hill that led up to the woods. There was a white-washed brick wall that was a perfect theatre! There were windows and all the ladies behind the windows in their apartments. I would go out there after lunch every day and sing opera.

I've been a brand ambassador for Nigeria since I was age 11. Growing up in the U.K., I've had to defend Nigeria. and when I was 40, I finally woke up and decided to do something, and that's how the talk show came about.

I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.

The Olympics in '80 was phenomenal. It was my favorite memory of all competitive events, because it was brand new and it was exciting.

In S Club I played a role in a band, but now I can go off and be me - My horizon's wide open now. It's scary and it's daunting, but it's an absolute thrill. I feel brand new!

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

I like to say I have Internet Immorality. From the beginning of the "internet famous" era until now, I've evolved and went with the flow of change, always changing my makeup looks, fashion, and vision. My brand has grown so fast from social media and I don't know how life would be without be logging onto MySpace for the first time 10 years ago!

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

You want to kill me, don't you? And here I thought you and your friends were so righteous. You are just as capable of evil as anyone. Perhaps more so. Yet you believe your brand of evil is justified, so long as it serves your own misguided purposes." --Saint Dane

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

The debt ceiling at some point has to be raised. I don't think there's anybody that questions the fact that if we ended up getting in a situation where the U.S. government was sending out IOUs like the state of California did at one point, that ends up creating quite a brand problem for our country.

NASCAR racing provides more brand awareness and interest than any of the other major sports. The opportunities to build business-to-business relationships within the racing community are endless.

Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.

I love going on book tours because it's an opportunity to connect with the people that matter most to my brand.