Quotes About Brand

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.

It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just Trump but also Ivanka, who has a sub-brand. We've never seen this before. We've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.

Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot of things more important than money that affect your brand.

I've also built my own business, and obviously it's a brand that I've built and it's wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it's my company.

You know, in the oath that brand-new citizens take, it contains six different references to 'the law.' If it's good enough for us to ask brand-new citizens to affirm their devotion to the law, is it too much to ask that the president do the same?

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.

Movies are brand new. Film is less than 150 years old. It's brand new, compared to any other art form, all of which are thousands of years old.

I'm pretty brand-less. If I wear a brand, then you can't tell. I'm not about the logos.

My cousin Roger once told me, on the eve of his third wedding, that he felt marriage was addictive. Then he corrected himself. I mean early marriage, he said. The very start of a marriage. It's like a whole new beginning. You're entirely brand-new people; you haven't made any mistakes yet. You have a new place to live and new dishes and this new kind of, like, identity, this 'we' that gets invited everywhere together now. Why, sometimes your wife will have a brand-new name, even.

When you're aware, from a young age, of how something plays in public, it makes you a young entrepreneur, whether you like it or not. I call most teenagers 'young entrepreneurs' because from a young age we're aware that our social media is building our brand. And if, when you're 13, you're concerned with building your brand, then "like" disparities matter.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Versace has always been a brand that I've loved, a brand that has supported me. I've been wearing Versace for so long, I come in here and I have friends here, and they really support what it is that I do. Our partnership has been great.

My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.

The one hit song that I have tremendous gratitude for is Boots, because it has a life of its own. It's like being identified with a brand name.

I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think in the early stages you have to be bold. You have to define yourself. Everyone wants to understand who you are and why you're here. I think the best brands are forever surprising people.

The 2014 election has given the GOP the rare opportunity to retroactively redeem its brand. The conventional perception, incessantly repeated by Democrats and the media, is that Washington dysfunction is the work of the Party of No. Expose the real agent of do-nothing. Show that, when Harry Reid can no longer consign House-passed legislation to oblivion, Congress can actually work.

For me professionally as well I've built an incredible business that I'm very proud of that is my own brand and that is both creating incredible content to empower and inspire this next generation of working women through a digital platform, mainly through my website, ivankatrump.com, our email newsletters, and our social-media platforms.

I remember the Neil Young brand hitting me very hard immediately. He wasn't an acquired taste. I loved him immediately.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

Turn the clock to zero, honey, we're starting up a brand new day.

I do think, in the future, headlamps are probably going to be smaller, slimmer. I also think that a lot of designers will start playing around with the daylight running lights. That gives a lot of character to the vehicles in different ways, so I think designers are going to play around with that to try and give each brand a certain DNA so you can almost recognize what car it is when you look at the headlamps.

Sometimes you’re just the sweetest thing. Like Christmas, summer vacation, and a brand-new puppy rolled into one.

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

Hitchcock was one of the few people in Hollywood who had a brand. Every movie he made was an Alfred Hitchcock movie, couldn't have been anyone else.

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.

Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.

I think this is where we're trying to get to eventually as a league too hopefully. To have an opportunity to represent and be a leader of a global brand, for me, it was a great decision.

I just want to touch your soul, let me pour into you. Fill you with my joy, and make you feel brand new.

I probably use my chef's knives more than any other tool in the kitchen. I'm not married to a particular brand, because they all work, they all have sharp blades.

Your culture is your brand.

It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.

Many people thought that riding for a new team and racing on a brand new bike would be a lot to overcome.

If you look at YOURSELF as the brand, then you will understand an intrinsic truth: People judge.

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.

I think every brand in the world has gone through ups and downs.

So yesterday you fell off the wagon? Or maybe you blew your diet? Or lost your temper and shot off your mouth? Well, that was yesterday. Today is a brand-new day with a clean slate, so forget yesterday!

I'm also interested in pets with alopecia. And design. I'm surprised I haven't gone through with a homeware brand. The bedding, the comforters, the candles, the this and that. I would like to design everything.

I understand what the dynamic of the brand Ed Gordon has been all these years. I'm just trying to keep that as real and as honest as I can and I don't take it lightly.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.