Quotes About Marketing

The food industry is spending almost $2 billion a year marketing directly to children and teens. We know that those ads lead to children demanding certain brands, and we know that food and drink marketing gets all of us to consume more calories. If we're going to address diet-related illnesses, talking about marketing to kids is a key step. There should be places like schools that are protected sanctuaries from commercialization and from advertising, especially when it comes to kids' health.

My grandma used to make syrup for us because we couldn't afford it and I just played around with her recipe. I made strawberry syrup and that didn't really work out but I made strawberry-vanilla and that sold. Then I just went out and took marketing classes, went to seminars, learned about marketing a product and striking deals. It ended up taking orders of $1.5 million.

When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.

I was always curious why certain marketing worked and some marketing did not.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in terms of not having to be designed toward a marketing demographic.

No, my publisher has always done the marketing.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

We feel pretty comfortable making music but beyond that there have been other things to take into account, including promotion, marketing, airplay.

Network marketing is the big wave of the future. It's taking the place of franchising, which now requires too much capital for the average person.

Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.

For me marketing is about how to present a project.

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.

I think that most successful artists - not always, but a lot of them, in any field - have business savvy as well and have some sense of marketing acumen. I think the key is to be good enough at it that it doesn't overwhelm your aesthetic interests, but have just enough that you make smart decisions.

If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small theaters. You know, to me it's like a church for music. You can sit down and really give yourself to the performance and be comfortable with good surroundings and a clean, quiet atmosphere.

When people hear about legal restrictions on marketing and advertising, often the response is: Aren't you just being a food nanny? Isn't that government playing too much of a role in our lives? When people have that response, they're forgetting the extent to which what kids are eating and drinking is having as much of an impact on their lives as, say, if they were starting to smoke cigarettes as teenagers. Diet-related illnesses are causing nearly as many deaths as tobacco-related illnesses.

In social media marketing, average is no longer adequate.

What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.

Excellence Matters. Excellent people. Excellent vision. Excellent marketing. Excellent strategies.

Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff.

No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.

Marketing is what you do when your product is no good.

We now live in an era of the permanent campaign - all marketing and messaging all the time. We clearly live in an era where the "truth" doesn't matter much - people tell lies about things ranging from the likelihood of "death panels" to the effects of the stimulus on saving this economy from a true calamity. In such a context, Obama himself needs to be "selling" all the time, as does his team, and also be more forceful in advocating their views. He needs to project that he and his ideas will win. And I don't think he has yet done that.

If I could teach my children only one thing, it would be the skill of marketing. For with that skill, they could be successful at anything they chose for the rest of their lives.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.

Used to be marketing was viewed as the people with crayons and scissors who did creative work. Now it's seen as central to driving growth.

Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.

When I meet with the founders of a new company, my advice is almost always, ‘Do fewer things.’ It’s true of partnerships, marketing opportunities, anything that’s taking up your time. The vast majority of things are distractions, and very few really matter to your success.

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

The goal of social media is to turn customers into a volunteer marketing army

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

The best marketing strategy ever: CARE

Their marketing strategy had to be changed to the young people. That's who buys the beer.

Network marketing gives people the opportunity, with very low risk and very low financial commitment, to build their own income-generating asset and acquire great wealth.

The good thing about the studio is that, when the movie comes out, they will put their marketing and their money behind it, which isn't necessarily true with indie movies, just by the nature of it being an independent film.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

But shouldn't we also quit marketing murder as a game?

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Promotion and perception are synonymous twins of art marketing.

The ballpark is the star. In the age of Tris Speaker and Babe Ruth, the era of Jimmie Foxx and Ted Williams, through the empty-seats epoch of Don Buddin and Willie Tasby and unto the decades of Carl Yastrzemski and Jim Rice, the ballpark is the star. A crazy-quilt violation of city planning principles, an irregular pile of architecture, a menace to marketing consultants, Fenway Park works. It works as a symbol of New England's pride, as a repository of evergreen hopes, as a tabernacle of lost innocence. It works as a place to watch baseball.

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.

The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.