Quotes About Marketing

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

I worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

Marketing executives like big budgets, as big budgets make it easier to grow the top line.

In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"

By and large, the making of serious, thoughtful and occasionally valuable art has become a lonely persuasion, while the marketing of art has become a boutique operation, manipulated by fashion, self-serving art scholars and the vagaries of the auction block.

If you can get people who don't know about you to know about you (marketing), and you can convert them into customers (sales), and once they're customers, you can lead them from point A to point B, you can accomplish anything on the planet

The word crap is actually another word that's very, very old. It was taken over from 17th century England by the pilgrim fathers and Americans were talking about things being crap in the 17th and 18th centuries. What Sir Thomas Crapper – complete coincidence – does is not invent the flushing toilet, as many, many people believe, but was a great promoter for it. He ran a business marketing other people's products and that's why his name was on them. When the American soldiers came over in the First World War, they all thought it was hilarious that it said 'crapper' on them.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.

After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.

I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.

When I get all focused on songwriting, I get into all the marketing and promotion that we do to make it happen. Then the right song comes along and blows it all out of the water. The right song will do it for you every time.

Business has only two basic functions - marketing and innovation.

Well I think the problem is, is that...what people don't realize is they're gonna get away from the people that they're marketing with now. They're tryna change everything about the format of the NBA, the imaging and everything. This is more about control you know what I'm saying? This has nothing to do with clothing. This is a control issue.

On another level this film talks about that. We had tremendous freedom while making this film. We never thought about marketing. It wasn't a film made to sell merchandise or products or to reach millions of people around the world. It was a film made to say what I really felt.

All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.

You might think the word "homemade" is just a word we use as a marketing ploy. But what you don't realize is that the staff sleeps here at night. If your tablecloth is wrinkled, that's why.

We gained his operational capabilities and he gained our marketing skills.

When you lack cohesion, it becomes difficult to have a clear marketing strategy.

In social media marketing, average is no longer adequate.

Drug companies should not be allowed to reap excessive profits or spend unreasonable amounts on marketing if they want to receive support that is designed to encourage life- saving and health-improving treatments.

Marketing is about innovation.

I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's done in the business fashion whether it's promoting , marketing, whatever I'm doing.

We now live in an era of the permanent campaign - all marketing and messaging all the time. We clearly live in an era where the "truth" doesn't matter much - people tell lies about things ranging from the likelihood of "death panels" to the effects of the stimulus on saving this economy from a true calamity. In such a context, Obama himself needs to be "selling" all the time, as does his team, and also be more forceful in advocating their views. He needs to project that he and his ideas will win. And I don't think he has yet done that.

If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.

Competition is a great thing and critically important in any industry. I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas.

Of all the entrepreneurial opportunities available today, one of the most important is direct selling, also called network marketing.

The marketing of homosexuality has an agenda, and that is to repopulate their population by recruiting the children of homosexuals.

What was the idea behind Hot Pockets? Was there a marketing meeting somewhere, 'Hey I got an idea: How about we take a Pop-Tart and fill it with really nasty meat? You could cook it in a sleeve thing, and you could dunk it in the toilet.'

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Greed, envy, sloth, pride and gluttony: these are not vices anymore. No, these are marketing tools. Lust is our way of life. Envy is just a nudge towards another sale. Even in our relationships we consume each other, each of us looking for what we can get out of the other. Our appetites are often satisfied at the expense of those around us. In a dog-eat-dog world we lose part of our humanity.

If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

The thought of the word church and the word marketing in the same sentence makes me sick.

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

My relationship with Music Row has always been, from my end, optimistic and hopeful that there is more than one way to approach the writing, recording, and marketing of an album.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

I never really got into marketing. I went to school for it, but never pursued it once I got out. Instead, I went to Europe for about two months, just traveling around in youth hostels and Eurail trains with my friends.

We in America have some grand ideals - and some very strong ideals - but a lot of times, those ideals are used for marketing.

There is probably a perverse pride in my administration... that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion.

If you're an artist who's built on marketing and hype then most likely I won't listen to you.

Poetry is probably the one field of writing in which it is a mistake to try to psych out editors. In fact, specific marketing advice can sometimes harm the novice poet by enticing him to pursue fashions. The poet's best hope is to sound like nobody else, The finest, most enduring poetry constructs a marketplace of its own.

We're on an indie label. We don't have mass marketing behind us, and we don't have big budgets. We do our own thing. We do exactly what we want to do. We produce our own music. We write ourselves. We record ourselves. We mix ourselves. The artwork is done by my brother. That's not selling out. We're doing exactly what we want to do.

In 1999, Purdue Pharma the maker of OxyContin went on a massive marketing campaign. Back then, prescription opioids were only used in extreme cases - post surgery, end of life care, cancer pain. We use a clip from an ad in the film where they had a doctor saying, "Less than 1 percent of people who use prescription opioid long-term will become addicted" - that changed the mindset of physicians across the country.