Quotes About Marketing

I worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.

We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.

Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.

This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.

You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in terms of not having to be designed toward a marketing demographic.

The remix culture became very much controlled by the corporate world, it's a marketing tool mostly, to create mixes for different genres. So it's very soul-less in a way.

We feel pretty comfortable making music but beyond that there have been other things to take into account, including promotion, marketing, airplay.

So much of the way books get classified has to do with marketing decisions. I think it's more useful to think of literary books and sci-fi/fantasy books as existing on a continuum.

If writing and publishing a book is like giving birth to a child, then book marketing is like rearing it.

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

Gay is a subculture, a slur, a set of gestures, a slang, a look, a posture, a parade, a rainbow flag, a film genre, a taste in music, a hairstyle, a marketing demographic, a bumper sticker, a political agenda and philosophical viewpoint. Gay is a pre-packaged, superficial persona-a lifestyle. It's a sexual identity that has almost nothing to do with sexuality.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

You might think the word "homemade" is just a word we use as a marketing ploy. But what you don't realize is that the staff sleeps here at night. If your tablecloth is wrinkled, that's why.

Network marketing is really the greatest source of grass-roots capitalism, because it teaches people how to take a small bit of capital, that is your time, and build the American dream.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Marketing is becoming a battle based on information than on sales power.

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

Amazon has well passed any expectations of its ability to change distribution and marketing.

Marketing is for companies who have sucky products.

We now live in an era of the permanent campaign - all marketing and messaging all the time. We clearly live in an era where the "truth" doesn't matter much - people tell lies about things ranging from the likelihood of "death panels" to the effects of the stimulus on saving this economy from a true calamity. In such a context, Obama himself needs to be "selling" all the time, as does his team, and also be more forceful in advocating their views. He needs to project that he and his ideas will win. And I don't think he has yet done that.

I'm good at marketing myself through the columns. But compared to other people I know, as far as networking and pushing yourself out there, I'm not very good at that.

By listening, marketing will re-learn how to talk.

If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.

Hillary does nothing without careful calculation. She knows that politicians - provided they have real power - who bash entire industries tend to raise huge dollars from individuals in those industries. Certain types of politicians are drawn to this marketing technique because they think the 'bashing' also can be held up as proof that they are not being corrupted. This scheme is called 'putting the squeeze on.' Does that phrase remind you of anything?

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, "I don't want to buy that." There's a lot of marketing connected to introducing technologies and especially introducing new experiences.

There's been not a dime spent on marketing for any record I've ever put out.

Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn't equal views.

Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Now it really is, believe it or not, 90% of the films are green lit, not by the studio heads, but by the marketing department.

There is a 114% increase in happiness when receiving rewards via mobile marketing.

To me music is music. A person of faith, a person that calls themselves a Christian, they are the Christian and they make music. Some music has more to do about God than other music, but in reality what makes the difference between "secular" and "Christian" music is simply a marketing channel.

If you are handed something, it's a blessing and a curse. Look at hip hop artists, they produced everything themselves. Even people like Robert De Niro are getting into production. Again, it's art vs. marketing. Not everyone can take the risk. You have to break a few eggs to make a good omelet.

As a writer who happens to be a woman, I am constantly devalued - even by other writers who happen to be women - simply because of a marketing decision. Am I truly less talented, less audacious, less erudite, less brave than my more quote-unquote literary colleagues?

I feel like social media is something that has yet to be considered a viable platform for marketing in the industry.

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

I'm not into digital marketing, downloading, or streaming - I've always been a man of the theaters.

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.

Deepak Chopra, look at him. He's probably the most successful self-help guru in the world. I don't think he's struggling for any marketing or exposure. You've just got to know where your audience is.