Quotes About Marketing

I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

Marketing is too important to be left to the marketing department.

I never think about the audience. If someone gives me a marketing report, I throw it away.

No, my publisher has always done the marketing.

In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"

When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

I got really tired of metal music. How do you pick what's good to sell when you're not totally into what you're listening to and marketing?

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

For me marketing is about how to present a project.

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

I'm a big believer in free speech. Common Sense's motto is sanity, not censorship. But I'm over the age of 18, and we can handle that, and you can, too. But I don't want that game marketed to an 11-year-old or a 12-year-old, and that's what's happened. And so there are extraordinary changes that should happen, first of all voluntarily by the industry, and, second, that kind of marketing and sales practice can be regulated by the Federal Trade Commission.

Business has only two basic functions - marketing and innovation.

I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mass-produced film, TV, and music - either truly reflects what's up in youth culture, or it reflects what youth-filled focus groups have told marketing companies that they want to consume.

You must market your marketing.

I would say the more the better when it is comes to development and marketing. It's actually fun. For some it can be a frustrating thing.

At the heart of all sales and marketing is the ability to create demand even in the absence of logic.

Marketing is about innovation.

‎What color is a chameleon placed on a mirror? ... The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection? In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon.

There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.

I think I sent out some résumés for marketing jobs, and they all came back in the mail because I didn't have enough postage.

If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.

Video marketing is the most effective way for you to get someone's attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers.

The whole world is conscious. It's just that we become conscious at times, and you become conscious when you lose a parent, or just a loved one, period - a wife, a brother, you know. You wake up and say, "Man, it's real. I don't need this pimp gangster stuff anymore, I need something with a little more substance." And there is marketing for that.

Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns.

I'd rather spend money on things that improve the customer experience than on marketing.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Promotion and perception are synonymous twins of art marketing.

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.

People just jump right to, 'We're going to create this really cool thing and put it out there and people are going to magically find it.' You have to market your marketing.

I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.

It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.

I love all of these new products that are coming out, things like headphones with cute, catchy names. There is also so much going on with the marketing of fashion. And then, I still love the classic stuff, like great dresses and wonderful photography.

When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.

By all indications, American business leaders are more adept at creating business strategies than they are skilled at human capital management. American entrepreneurs are world-beaters when it comes to creating new businesses, and corporate managers are adept at using the latest marketing, financial, and technological practices.

I'm a big fan of Kiss. Gene Simmons, he's all into marketing and branding. You name it, there's some type of product with Kiss' name on it. Studying people like that, you see guys have hooks and there are reasons people are successful.

It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.

But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.

Content is king, but marketing is queen, and runs the household.

Marketing is really just about sharing your passion.

To me, we're marketing hope.

February days are a marketing gimmick; love happens every day.

...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'"