Quotes About Marketing

If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

It is part of the business of marketing to muddy the distinction between altruism and cynicism.

The two-war strategy is just a marketing device to justify a high [military] budget.

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

I didn't have anything to do with selecting IFC. I don't have anything to do with distribution, or business, or marketing, but think it's a good choice by Graham, and perfect for London Boulevard. It gets the picture straight into a dialog with the public, and it doesn't set the sights too high. They're very hip at IFC, and they get the film. The cineplex hasn't done film any favors as an art form.

We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.

Giving back or giving forward is the one true law of marketing.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

I'm a facist about spoilers. I'm the biggest pain in the ass to the marketing and promotions department. If I had my way, the commercials would be 30 seconds of black with a few words on them.

At Lacoste, I learned how to drive in a very conservative environment. I had to learn how to do politics, how to talk, how to explain, and how to communicate a vision, and the necessary link between marketing and creative teams. Also, very important, the shop experience, which was actually very frustrating at Lacoste.

true humility is when you can surprise yourself more than others; the rest is either shyness or good marketing

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

They gutted the book, making an action movie for 15-25 year olds. Tolkien became...devoured by his popularity and absorbed by the absurdity of the time. The gap widened between the beauty, the seriousness of the work, and what it has become is beyond me. This level of marketing reduces to nothing the aesthetic and philosophical significance of this work.

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.

The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.

There's people trying to tell me what to do, but I'm not like some marketing scam.

Used to be marketing was viewed as the people with crayons and scissors who did creative work. Now it's seen as central to driving growth.

I think I sent out some résumés for marketing jobs, and they all came back in the mail because I didn't have enough postage.

I had a marketing idea that everybody hated, decency is sexy.

My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

I was a pretty good coach and working with marketing was like coaching.

The thought of the word church and the word marketing in the same sentence makes me sick.

In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.

Overcome the stigma of self-marketing.

Most - and I mean maybe 99% or more - graphic novels are simply fat comicbooks. The term is a bogus, cocked-up concept some marketing whizkid conceived to get comics on the shelves of bookstores.

Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.

I am often asked if Network Marketing is a Pyramid Scheme. My reply is that corporations really are pyramid schemes. A corporation has only one person at the top, generally the CEO, and everyone else below.

If something's true and sincere, it happens regardless of marketing. The more I talk about it, the more I'm telling people how they should react. And that is an asshole.

I feel like social media is something that has yet to be considered a viable platform for marketing in the industry.

I think the marketing needs work.

Advertising is just a symptom, a tactic. Marketing is about far more than that.

There is probably a perverse pride in my administration... that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion.

In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.

I'm not into digital marketing, downloading, or streaming - I've always been a man of the theaters.

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.