Quotes About Marketing

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.

I worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.

Mobile communications have two functions: as a safety net, and as a marketing tool. I think it'd be foolish to not carry one for safety sake. Using one for marketing is an optional activity, and I've generally stayed away from extensively using one for this purpose because it's a distraction.

Network marketing itself is always one-on-one. It's also called relationship marketing. You can't recruit en masse through thousands of e-mails.

I never think about the audience. If someone gives me a marketing report, I throw it away.

In business, standards establish the rules of the game, creating path dependencies as investments are made and corresponding designs are set in stone and plastic. Inferior standards can prevail due to smart marketing or industry collusion.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

If I had to do it all over again, rather than build an old style type of business, I would have started building a network marketing business.

It is part of the business of marketing to muddy the distinction between altruism and cynicism.

All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

While the romance genre has expanded so much over the years, in an odd way it's also narrowed, with too many people trying to stick stories into tight, well-defined marketing niches. It can, admittedly, be a tricky balancing act, but I believe the key is to be able to step back and take a long hard look at what you do well, what makes your work different from other writers, what feels the most natural to you when you're writing.

From a marketing point of view, you don't introduce new products in August.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

The gym and the treadmill is a good idea. But the problem is we spend so much effort in marketing messaging, deluding people into thinking if you get on your treadmill or you go to the gym, that's what you need. People who join a gym, the vast majority of them have quit within nine months and almost all of them have quit within two years. So if it's a longevity strategy, does not work.

I think that most successful artists - not always, but a lot of them, in any field - have business savvy as well and have some sense of marketing acumen. I think the key is to be good enough at it that it doesn't overwhelm your aesthetic interests, but have just enough that you make smart decisions.

The studios have been taken over by marketing people and accountants.

The future of content marketing is in your hands.

There will always be some kid who's the new Kurt Cobain writing great lyrics and singing from his soul. The problem is they're not marketing that anymore or putting it out there.

If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small theaters. You know, to me it's like a church for music. You can sit down and really give yourself to the performance and be comfortable with good surroundings and a clean, quiet atmosphere.

I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mass-produced film, TV, and music - either truly reflects what's up in youth culture, or it reflects what youth-filled focus groups have told marketing companies that they want to consume.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

In social media marketing, average is no longer adequate.

If I was down to the last dollar of my marketing budget I'd spend it on PR!

Amazon has well passed any expectations of its ability to change distribution and marketing.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

If I lost everything and had to start again, I would find myself a great network marketing company and get to work!

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

I'm good at marketing myself through the columns. But compared to other people I know, as far as networking and pushing yourself out there, I'm not very good at that.

Social media is not owned by marketing.

With all the media attention, all the love from the fans, I felt I needed to prove myself. Prove that I'm not a marketing tool, I'm not a ploy to improve attendance. Prove I can play in this league. But I've surrendered that to God. I'm not in a battle with what everybody else thinks anymore.

Used to be marketing was viewed as the people with crayons and scissors who did creative work. Now it's seen as central to driving growth.

Money coming in says I've made the right marketing decisions

By its very nature and design, Network Marketing is a strikingly Fair, Democratic, Socially Responsible system of generating wealth.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

If you are for a long time at the top you've basically achieved everything you wanted to. Then the ball's breaking stuff starts to be too much: it's not what you do in the car, it's what you do outside the car - the press conferences, the interviews, the sponsorship commitments, the marketing appearances - that sadly go up to a level that the whole package, including the risks you take, the workload you do to get the car to work and for you to be quick in the races, it becomes too much.

I'd rather spend money on things that improve the customer experience than on marketing.

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

I've gotten burnt the last few years on a couple of little independent films where you get paid nothing, you work your ass off, there's no marketing budget except you going on every talk show. But you're seeing it all over. I mean, these disasters at NBC, with the morning show.

I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.

Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies

The thought of the word church and the word marketing in the same sentence makes me sick.

In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.

Overcome the stigma of self-marketing.