Quotes About Marketing

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

Permission marketing is marketing without interruptions.

You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in terms of not having to be designed toward a marketing demographic.

Writing a book is like sliding down a rainbow! Marketing it is like trudging through a field of chewed bubblegum on a hot, sticky day.

My dad is a marketing mastermind.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.

I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.

Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.

Marketing should focus on market creation, not market sharing

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.

People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get across with the things that I'm marketing.

I think the Obama Administration has done a lousy job marketing and selling and explaining this entire thing. And, as a result, all of these right-wing front organizations financed by the Koch brothers, are blanketing the airwaves with lies about Obamacare. And people are scared.

There are a lot of musicians who are still desperately trying to pretend that it's 1998 and by having a huge marketing campaign, they somehow believe that they can sell 10 million records. That's delusional. No one sells 10 million records. The days of musicians getting rich off of selling records are done.

All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.

You might think the word "homemade" is just a word we use as a marketing ploy. But what you don't realize is that the staff sleeps here at night. If your tablecloth is wrinkled, that's why.

If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small theaters. You know, to me it's like a church for music. You can sit down and really give yourself to the performance and be comfortable with good surroundings and a clean, quiet atmosphere.

Tax cuts create more jobs and this is something we as Republicans have to do a better job of marketing.

true humility is when you can surprise yourself more than others; the rest is either shyness or good marketing

Marketing is a race without a finishing line

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.

Excellence Matters. Excellent people. Excellent vision. Excellent marketing. Excellent strategies.

I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity around the movie, becomes the most important part of it.

There is anxiety, but it comes after you've finished filming because it's out of your hands; people are editing it, they're cutting it, marketing it. And it's... part your career sort of rides on that. But when you're actually filming it's a team thing and it really feels good there for me.

Amazon has well passed any expectations of its ability to change distribution and marketing.

‎What color is a chameleon placed on a mirror? ... The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection? In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon.

[DJ Ill Will] already knew I had the music talent prior to meeting him in person, I guess when he met me face to face he saw the potential on a marketing level and believed in the music I could create to back it up so we teamed up and the rest is history.

There's people trying to tell me what to do, but I'm not like some marketing scam.

By listening, marketing will re-learn how to talk.

Used to be marketing was viewed as the people with crayons and scissors who did creative work. Now it's seen as central to driving growth.

Actually, I majored in marketing and I have a bachelor of science.

The rise of the citizen review site is a sobering development. No longer are you on top of the mountain, blasting your marketing message down to the masses through your megaphone. All of a sudden, the masses are conversing with one another. If your service or product isn't any good, they'll out you.

I love being a producer, and I think I essentially still operate as a producer even though I now have control of marketing and the ability to green-light shows - something every producer wants but that they don't get!

The Rock and Roll Hall of Fame is marketing. You've got a bunch of faceless people in a back room who trademark a name that sounds very official. Well, if you had thought of it first, you would have been the Rock and Roll Hall of Fame.

If you want to make better theory, you've got to use the best that's available and look through the lens of another discipline to see if you can uncover more anomalies. By looking at the phenomena of failure from the perspective of sales, marketing, finance, general management, and the equity markets, I was able to see things that Rebecca [Henderson] hadn't.

I had a marketing idea that everybody hated, decency is sexy.

I'd rather spend money on things that improve the customer experience than on marketing.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

But shouldn't we also quit marketing murder as a game?

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.