Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula ScherWhat makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have encountered that I see in a new way.
Paula ScherI think that the ability of people to accept new things is growing, and that's good for all of us.
Paula ScherAs a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula ScherWhen I paint I do a different thing than when I design. But both involve aesthetics, both involve thought, both involve planning.
Paula ScherIt's through mistakes that you actually can grow. You have to get bad in order to get good.
Paula ScherI find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them.
Paula ScherI always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula ScherIf I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.
Paula ScherThe job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula ScherCreativity has to do with what came before you immediately, not what came before you a long time ago.
Paula ScherThe idea of retirement seems to imply that you stop doing what you always did. Why would you do that? I don't get that.
Paula ScherMarketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
Paula ScherI know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula ScherWhat happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.
Paula ScherYou need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you; you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula ScherI don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want them to think about it, I don't want itto be a factor.
Paula ScherTechnology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula ScherPlanning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula ScherYour work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula ScherWe become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher