Paula Scher Quotes

Planning involves considering how other people may use something.

Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?

What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have encountered that I see in a new way.

I think that the ability of people to accept new things is growing, and that's good for all of us.

As a painter I make up projects for myself to express myself. And there's no client, there's no direction.

When I paint I do a different thing than when I design. But both involve aesthetics, both involve thought, both involve planning.

It's through mistakes that you actually can grow. You have to get bad in order to get good.

I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them.

Design always has a purpose.

I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.

If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.

Art has no purpose. It exists for its own sake.

The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.

I do different things. I'm a designer. I'm a painter.

I like what I do. So why would I want to stop doing it?

I love that the level of mediocrity rises.

You have to have a lot of kids.

Design is the art of planning, and it is the art of making things possible.

Creativity has to do with what came before you immediately, not what came before you a long time ago.

Design exists to serve some purpose.

We don't do everything the same way we always did it. We just don't.

Great design is serious, not solemn

The idea of retirement seems to imply that you stop doing what you always did. Why would you do that? I don't get that.

I'm not from a generation of kids that grew up on a Mac.

Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.

I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.

New Zealand looks like the future to me

What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.

You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you; you want to lead it, but it's very hard to do that when you're in the middle of it.

I don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want them to think about it, I don't want itto be a factor.

Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.

What makes me say "wow" continually changes. It changes based on what I know.

Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.

Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.

We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.

My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.

If people that made products didn't market them and sell them we'd have no economy and nobody would be working.