Richard Branson Quotes

We always enter markets where the leaders are not doing a great job, so we can go in and disrupt them by offering better quality services.

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

If family or friends are unwell or ill - it's perhaps the only thing that really can make one feel vulnerable.

Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.

I've been lucky to have survived balloon trips, boating trips, you know, a lot of rather foolish things in my life, so I was definitely born under a lucky star.

Nothing else even comes close.

Universities are fantastic places to gain knowledge on a subject, develop a personal network, explore your character and learn new techniques to approach problems.

In times of recession there are massive opportunities and fortunes to be made, so for new up and coming entrepreneurs, this is the time to go and start a business.

If you run your business fairly; if you treat people well; if you try to move your business into areas that are making a real positive difference to other peoples lives; I think you'll A. have much pleasant life, but B. I think you'll have a much more successful business.

Business is the force of change. Business is essential to solving the climate crisis, because this is what business is best at: innovating, changing, addressing risks, searching for opportunities. There is no more vital task

It is important in life to turn adversity to success

The best advice I got from my dad? Wear a condom.

Starting a business is a huge amount of hard work... You had better enjoy it.

Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

Learn to look after your staff first and the rest will follow

If you have conflicts, everything breaks down in society. Kids can't go to school. Basic health can't be looked after. Every aspect of society falls apart.

Please be polite. Nothing in life should erode the habit of saying thank you to people or praising them.

To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.

Dreaming is one of humanity’s greatest gifts; it champions aspiration, spurs innovation, leads to change, and propels the world forward.

Grow internally first. Strengthen your bottom line first before considering external growth.

People are no different from flowers. If you water them, they flourish. If you are not nice to them, they shrivel up

Listen to the customer's complaint and act fast.

There is no planet B. We have to take care of the one we have

We've got an engaging, edgy, vibrant, fun product, ... It may or may not work, but we're going to give it our best shot.

I always tell other people to protect against the downside, and not risk roughing on new ventures, but I never stuck to that rule myself.

Never go into business purely to make money. If that's the motive you're better off doing nothing.

I've taken many knocks over the years but it has only made me stronger and more determined to succeed.

I have always believed that there is no point in having regrets as you learn far more from mistakes than successes. Embrace a mistake and learn from it; don't regret them.

I think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.

Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once.

Luck is when determination meets opportunity