Popular quotes about Advertising! Wisdom and inspiration are here! | page 12
I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
Errol MorrisThe entertainment industry, the advertising industry have taken [the] tools from the art world and made themselves much more politically potent. We are really devastated and very impotent right now. A photographer just working for an advertising company has a platform to be much more politically effective in the world than an artist.
Jeff KoonsWith this new stupid Supreme Court ruling, secret money can come in on an unlimited level from corporations. Nobody knows where it comes from. That distorts the political situation in our country tremendously. Most of that money is spent on negative advertising that is tearing down the character and reputation of your opponent, and it works, although most American people say, "We don't like negative advertising," it works.
Jimmy CarterApple is not sold with advertising despite the long series of clever advertisements produced for the company over the years. It is sold with evangelism, one person talking to another. The advertising reinforces the evangelist message.
Steve HaydenThe problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.
Robert Waterman McChesneyThe philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
William FeatherEvery night I watch the nightly news. It's funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get their say every night on the nightly news through advertising.
Michael MooreAdvertising is fundamental to the accessibility, affordability and dynamism of the internet, helping to pay for much of the content and services we all enjoy and use for free.
Nick StringerI started acting as a kid and doing advertising campaigns. I was probably 8 years old, and I really liked the attention.
Michiel HuismanAdvertising is the voice of capital. We need to do whatever we can to limit capitalist propaganda, regulate it, minimize it, and perhaps even eliminate it. The fight against hyper-commercialism becomes especially pronounced in the era of digital communications.
Robert Waterman McChesneyEarly on in my career, when I was working at an advertising agency, I went to a very senior-level meeting and I distinctly remember the inside of the boardroom: every single seat was occupied by a man. In that moment, I made a private promise to myself that I would do everything in my power to bring more diversity to these rooms where leaders gathered and decisions were made. As my career unfolded and I worked on a wide range of clients and gained experience across lots of different industries, the businesses I enjoyed the most where those that focused on women.
Laurel J. RichieIn fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
Daniel J. BoorstinThey wouldn't play my records on American radio because I had spiky hair. They said, 'Punk rock doesn't sell advertising, it won't make any money.'
Billy IdolCritics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.
Nick DentonAdvertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.
Tim WuAdvertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
Anita RoddickThe only purpose of advertising is to sell. It has no other function worth mentioning.
Raymond RubicamAt the turn of the [21st] century it was really Sergey Brin at Google who just had the thought of, well, if we give away all the information services, but we make money from advertising, we can make information free and still have capitalism. But the problem with that is it reneges on the social contract where people still participate in the formal economy. And it's a kind of capitalism that's totally self-defeating because it's so narrow. It's a winner-take-all capitalism that's not sustaining.
Jaron LanierYoung people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
Pope John Paul IIThe psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising
David OgilvyThe funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.
Eric SchmidtOne can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
Stephen KingRadio is paid by advertising. They decide what songs to play that'll keep people listening. And that's what promoters and the Classic Rock people do.
George ThorogoodNotwithstanding anything to the contrary, in no event may my image or name or any music or any artistic property created by me be used for advertising purposes.
Adam YauchBecause of the control of the media by corporate wealth, the discovery of truth depends on an alternative media, such as small radio stations, networks, programs. Also, alternative newspapers, which exist all over the country. Also, cable TV programs, which are not dependent on commercial advertising. Also, the internet, which can reach millions of people by-passing the conventional media.
Howard ZinnI grew up in the 80s and that was the first time advertising was considered seriously as anything resembling an art form.
Stanley DonwoodAdvertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David OgilvyWith the strong global appeal of the Playboy brand and the differentiated content offered, we have built a men's destination site with multiple revenue streams, including e-commerce, advertising, subscription and pay-per-view, ... In addition, our recent acquisition of the Spice brand gives us an opportunity to create a separate site, cross-promoted with the Spice TV network.
Christie HefnerIn this day and age, love is temporary and marriage is unnatural--the product of Madison Avenue advertising executives and television producers.
Michael PalmerThere are really very few economies of scale in centralising or standardising advertising.
Stephen KingThe truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.
Richard RoeperSchool is the advertising agency which makes you believe that you need the society as it is.
Ivan IllichIn the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
Claude C. HopkinsAs the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.
Robert Waterman McChesneyWhen comics came along in the 1930s there was a talent pool waiting. And one reason is so many areas were closed to Jews. Colleges, advertising agencies, many of the corporations - the doors that were closed led to the one that was open.
Jerry RobinsonHalf the money I spend on advertising is wasted; the trouble is I don't know which half.
John WanamakerThis use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same.
James Webb YoungLife is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.
Alice Foote MacDougallMy mother [was in advertising and] worked incredibly hard when she was bringing us up. She was a working mother and a working single parent.
Felicity JonesThe goal of cable news executives is not to make me an informed citizen of Earth. Their mission is to tickle the dark reptilian depths of my brain and hook me so they can then barter with my soul for advertising revenue.
Guy P. HarrisonI love going somewhere like Japan where you can't understand a word of the advertising - you just see it for its aesthetic beauty, without feeling that you're being sold something.
Stanley DonwoodThere are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
Paul ArdenWe think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest "must-haves", whether that's shoes, videogames or patio heaters. As a result, mums think they "have" to work at Tesco in order to buy expensive trainers.
Tom Hodgkinson