Quotes About Advertising

Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

In contemporary society, advertising is everywhere. We cannot walk down the street, shop, watch television, go through our mail, log on to the Internet, read a newspaper or take a train without encountering it. Whether we are alone, with our friends or family, or in a crowd, advertising is always with us, if only on the label of something we are using.

It's not funny at all that we do all that advertising for children. Why is advertising for children allowed? What possible reason can there be for having those effing adverts on TV for all this crap that's made by poor people in poor countries that we sell our children who have too much?

Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.

Advertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4.5 years, which is, well, a fairly spectacular rise.

We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising.

Trends in circulation and advertising - the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom.

Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.

It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and even that little is wrong.

I know that half of my advertising dollars are wasted ... I just don't know which half.

No, I most certainly do not think advertising people are wonderful. I think they are horrible, and the worst menace to mankind, next to war; perhaps ahead of war. They stand for the material viewpoint, for the importance of possessions, of desire, of envy, of greed. And war comes from these things.

Advertising is the voice of capital. We need to do whatever we can to limit capitalist propaganda, regulate it, minimize it, and perhaps even eliminate it. The fight against hyper-commercialism becomes especially pronounced in the era of digital communications.

Advertising reaches out to touch the fantasy part of people's lives. And you know, most people's fantasies are pretty sad.

The more we think we're not affected by media - stereotypes, advertising - the more potential those forms of media have.

While alcohol ... continues to wreak havoc in America, supported by a $6 billion-a-year alcohol industry advertising campaign extolling the joy of inebriation, the far less harmful drug of marijuana remains illegal and continues to ruin people's lives - only if they are caught possessing and convicted of that crime.

By the time I started high school, I knew I wanted to be a writer. After graduating from Smith College in Massachusetts, I moved to New York City and worked for the advertising agency J. Walter Thompson.

Advertising has annihilated the power of the most powerful adjectives.

In my opinion, fun is what makes advertising successful.

Regardless of past aspirations, this is the right time to be focusing on services for two specific reasons The increasing ubiquity of broadband has made it viable, and the proven economics of the advertising model has made it profitable.

Especially when you are advertising a product, I talk to the photographer and we create a character - it always gives you more freedom because it makes it less about yourself.

I did sit in cinemas as a kid looking at English and American movies thinking, "Wouldn't it be great if the characters were like real people?" And the worst thing is films are constantly advertising themselves, drawing attention to their style of things. But actually I make films that I think are extremely sophisticated and cinematic. But you don't want the audience thinking about the bloody film. You want them to think about what's going on, and believe in it. Be flies on the wall, you know?

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

I don't like this world. I definitely do not like it. The society in which I live disgusts me; advertising sickens me; computers make me puke.

Google has a very powerful and new advertising model that, for them, prints money.

The fault I find with most American newspapers is not the absence of dissent. it is the absence of news. With a dozen or so honorable exceptions, most American newspapers carry very little news. Their main concern is advertising.

Advertising is tax deductible, so we all pay for the privilege of being manipulated and controlled.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

The point is, this is what happens when advertising and data collection is the dominant business mode. We are encouraged to be compulsive. It's not that we're terrible addicts who need to go to an AA meeting and get off our gadgets.

If you live in an acquisitive society you are likely to be acquisitive, but it isn't deeply rooted in human nature, except in the sense that it's deeply rooted to be psychologically receptive to your peers and to advertising.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

More than anyone else, Adolf Hitler completely understood the union between government propaganda and between - and advertising, that they were in some ways the same thing.

The power of publicity is more important than advertising.

It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.

Radio is paid by advertising. They decide what songs to play that'll keep people listening. And that's what promoters and the Classic Rock people do.

Because I'm in advertising, not electricity!

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.

SETH said: There is nothing more stimulating, more worthy of actualization, than the desire to change the world for the better. That is indeed each person's mission. You begin by working in that area of activity that is your own unique one, with your own life and activities. You begin in the corner of an office, or on the assembly line, or in the advertising agency, or in the kitchen. You begin where you are.

Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought.

I wrote for magazines. I wrote adventure stuff, I wrote for the 'National Enquirer,' I wrote advertising copy for cemeteries.

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.

People generally like happy endings, which is something I learned from my years in advertising. I like happy endings myself, but only if they're honest. I'm just as happy with a terrible, hopeless ending.

There are really very few economies of scale in centralising or standardising advertising.

I started noticing a lot of big companies are bored with ads; they feel sort of lost in the advertising world. They're not into magazines anymore.