Quotes About Marketing

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.

The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!

I never think about the audience. If someone gives me a marketing report, I throw it away.

Today I wonder why it is God refers to Himself as 'Father' at all. This, to me, in light of the earthly representation of the role, seems a marketing mistake.

Ninety percent of the success of any product or service is its promotion and marketing.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Yes, the investor is often his own worst enemy. Yes, the marketing colossus known as the mutual fund industry provides the weaponry which enables investors to indulge their suicidal instincts. No, the fund industry was hardly an innocent bystander in the market boom and the subsequent carnage. "We have met the enemy and he is us"... all of us.

All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans.

Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.

I didn't have anything to do with selecting IFC. I don't have anything to do with distribution, or business, or marketing, but think it's a good choice by Graham, and perfect for London Boulevard. It gets the picture straight into a dialog with the public, and it doesn't set the sights too high. They're very hip at IFC, and they get the film. The cineplex hasn't done film any favors as an art form.

I talk to bankers, distributors, marketing people. I used to sit at home in my tracksuit bottoms, and the real excitement of my day would be going out to get a copy of Private Eye and a latte.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Genre categorization is a capitalist (rather than artistic) thing, a symptom of marketing and major-chain bookshelf placement.

Money spent in complying with a regulation cannot be spent again on marketing or product research.

I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.

Network marketing is really the greatest source of grass-roots capitalism, because it teaches people how to take a small bit of capital, that is your time, and build the American dream.

Marketing is a contest for people's attention.

In school I studied international business and marketing, so I've always been attracted to business.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.

As Regis Mckenna once said, the best marketing is education

Network marketing is the fastest growing business model in the world today.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

As much as we don't want to hear it, book marketing is a huge part of becoming a successful author.

I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's done in the business fashion whether it's promoting , marketing, whatever I'm doing.

If I lost everything and had to start again, I would find myself a great network marketing company and get to work!

No great marketing decisions have ever been made on qualitative data

By listening, marketing will re-learn how to talk.

The future of marketing is not about technology

Unless your aim is to deceive, there's not a meaningful distinction between memoir and fiction. They're marketing categories.

I'm on record as having said "I've done this amazing movie - The Sixth Sense - that no one is going to see." And then it stayed in the top 10 American films for about six months. So don't ask me. I'm the most disastrous PR and marketing predictor.

Actually, I majored in marketing and I have a bachelor of science.

If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.

I don't know much about the music business, but for just general advice for someone trying to create things, as simple as this sounds, I think the best thing you can do is constantly try to improve upon your work. Always focus on that first and foremost, and leave everything else (marketing, image) completely secondary. Obviously, easier said than done when you're trying to make a living, but if you can move along those lines and earnestly try to make things that you really enjoy it can only benefit you in the long run.

People don't care what men wear or how they look. Unfortunately for women, the music industry is very visual and objectifying. The objectification of our bodies and using our bodies to sell things needs to change. A lot of this marketing stuff comes from men, so we definitely need more women behind the scenes.

The whole world is conscious. It's just that we become conscious at times, and you become conscious when you lose a parent, or just a loved one, period - a wife, a brother, you know. You wake up and say, "Man, it's real. I don't need this pimp gangster stuff anymore, I need something with a little more substance." And there is marketing for that.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

In a large pharmaceutical company, where it's a big bet, you're going to need finance people to be involved in the decision-making because the investment can run into the hundreds of millions of dollars. You're going to have to run scenarios. You might even need agreement from the C.E.O. to make that type of decision. If it's an incremental, low-cost decision in a marketing-oriented company, it may be a very different set of stakeholders a lot further down in the organization.

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

If something's true and sincere, it happens regardless of marketing. The more I talk about it, the more I'm telling people how they should react. And that is an asshole.