Quotes About Marketing

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.

I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.

When you have no money for marketing, everything you do is marketing.

Five Minute Marketing is entertaining and thought provoking marketing advice by a Canadian for Canadians.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

An elegant woman should be able to do her marketing without making housewives laugh. Those who laugh are always right.

...in seduction, as in all forms of marketing, form superseds content.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

It is part of the business of marketing to muddy the distinction between altruism and cynicism.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

When I first started out in my career, I'd been a lit major in college so I didn't have a lot of choices. The traditional options were management consultant or investment banking, and I hadn't even taken an economics class so those were pretty much out. I didn't want to go into academia. For me, research and instinct were my unique tools that seemed to work best on a marketing and merchandizing path. It's kind of right-brain and left-brain.

If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.

There are a lot of musicians who are still desperately trying to pretend that it's 1998 and by having a huge marketing campaign, they somehow believe that they can sell 10 million records. That's delusional. No one sells 10 million records. The days of musicians getting rich off of selling records are done.

Marketing starts even before our books are published.

The future of content marketing is in your hands.

There will always be some kid who's the new Kurt Cobain writing great lyrics and singing from his soul. The problem is they're not marketing that anymore or putting it out there.

Social media puts the "public" into PR and the "market" into marketing.

I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mass-produced film, TV, and music - either truly reflects what's up in youth culture, or it reflects what youth-filled focus groups have told marketing companies that they want to consume.

The art of automobile design has progressed, until today it is regarded as one of the most important factors in the marketing of the automobile.

I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.

Just because a man is dressed in a clean white robe does not mean his heart and hands are clean. Any man who neglects his conscience is a dangerous animal. Never judge a man by his image. Images can be bought or produced by any Hollywood producer, marketing team or fleet of stylists. Even kids know how to wear amazing costumes for Halloween. Always judge a man by the coloring of his heart and only his heart. Truth can be found in his record of actions, not intentions.

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.

Drug companies should not be allowed to reap excessive profits or spend unreasonable amounts on marketing if they want to receive support that is designed to encourage life- saving and health-improving treatments.

Marketing is what you do when your product is no good.

We now live in an era of the permanent campaign - all marketing and messaging all the time. We clearly live in an era where the "truth" doesn't matter much - people tell lies about things ranging from the likelihood of "death panels" to the effects of the stimulus on saving this economy from a true calamity. In such a context, Obama himself needs to be "selling" all the time, as does his team, and also be more forceful in advocating their views. He needs to project that he and his ideas will win. And I don't think he has yet done that.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

Social media is not owned by marketing.

Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.

The marketing of homosexuality has an agenda, and that is to repopulate their population by recruiting the children of homosexuals.

Actually, I majored in marketing and I have a bachelor of science.

The Rock and Roll Hall of Fame is marketing. You've got a bunch of faceless people in a back room who trademark a name that sounds very official. Well, if you had thought of it first, you would have been the Rock and Roll Hall of Fame.

If you want to make better theory, you've got to use the best that's available and look through the lens of another discipline to see if you can uncover more anomalies. By looking at the phenomena of failure from the perspective of sales, marketing, finance, general management, and the equity markets, I was able to see things that Rebecca [Henderson] hadn't.

Great marketing only makes a bad product fail faster.

I had a marketing idea that everybody hated, decency is sexy.

Network marketing gives people the opportunity, with very low risk and very low financial commitment, to build their own income-generating asset and acquire great wealth.

I've gotten burnt the last few years on a couple of little independent films where you get paid nothing, you work your ass off, there's no marketing budget except you going on every talk show. But you're seeing it all over. I mean, these disasters at NBC, with the morning show.

If you want to be in network marketing, you have to be extremely literate online.

But shouldn't we also quit marketing murder as a game?

New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

To me music is music. A person of faith, a person that calls themselves a Christian, they are the Christian and they make music. Some music has more to do about God than other music, but in reality what makes the difference between "secular" and "Christian" music is simply a marketing channel.

If you are handed something, it's a blessing and a curse. Look at hip hop artists, they produced everything themselves. Even people like Robert De Niro are getting into production. Again, it's art vs. marketing. Not everyone can take the risk. You have to break a few eggs to make a good omelet.

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.