Quotes About Marketing

Just in the past couple of years, there's been pushback against some of that marketing, as parents have gotten really upset. Now we're seeing Coke and Pepsi kind of shape-shifting. Instead of doing these very explicit marketing deals, they are getting into schools in much more hidden ways - things like My Coke Rewards, where they encourage schools to push their student body to purchase Coke products, in exchange for points that go toward various products for the school. It's a way for these companies to get in front of kids, presented as a form of charity.

Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.

Mobile communications have two functions: as a safety net, and as a marketing tool. I think it'd be foolish to not carry one for safety sake. Using one for marketing is an optional activity, and I've generally stayed away from extensively using one for this purpose because it's a distraction.

The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Network marketing itself is always one-on-one. It's also called relationship marketing. You can't recruit en masse through thousands of e-mails.

No, my publisher has always done the marketing.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world becoming more and more disconnected from it.

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

In the case of all the carmakers, there's a certain amount of greenwash. Take Toyota: They were pushing the Prius while they were meanwhile marketing the hell out of the Sequoia and other models with terrible gas mileage.

Marketing is no longer about the stuff that you male, but about the stories you tell.

I talk to bankers, distributors, marketing people. I used to sit at home in my tracksuit bottoms, and the real excitement of my day would be going out to get a copy of Private Eye and a latte.

Genre categorization is a capitalist (rather than artistic) thing, a symptom of marketing and major-chain bookshelf placement.

I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?

Everyone is on Facebook and age is not a determinant of whether a reporter is using Twitter as part of their newsgathering and marketing. Some of the transition is about money at this point - hiring younger reporters is cheaper. Often these reporters are more digitally savvy. But there are plenty of 50-plus journalists employers can find now who are excited about technology, not threatened. It is no longer an either/or proposition.

I think the Obama Administration has done a lousy job marketing and selling and explaining this entire thing. And, as a result, all of these right-wing front organizations financed by the Koch brothers, are blanketing the airwaves with lies about Obamacare. And people are scared.

Perhaps the most important marketing step any business can take is to discover a way to be different.

There's been too much attention on marketing. Can't we just talk about the paintings?

Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.

Ray and I do not draw salaries. Any profits will be re-invested into marketing the music we believe in.

Marketing is a race without a finishing line

Marketing is not about your agency winning awards. It's about your organization winning business.

No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.

I have come to believe that politicians are in the business of 'marketing' their product to the public, by exaggerating threats and over-selling government solutions.

The best marketing strategy is to destroy your industry before your competition does.

The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don't make as much money as during their active careers.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

By listening, marketing will re-learn how to talk.

Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather

Unless your aim is to deceive, there's not a meaningful distinction between memoir and fiction. They're marketing categories.

The marketing of homosexuality has an agenda, and that is to repopulate their population by recruiting the children of homosexuals.

The idea that nations should love one another, or that business concerns or marketing boards should love one another, or that a man in Portugal should love a man in Peru of whom he has never heard -it is absurd, unreal, dangerous. The fact is we can only love what we know personally. And we cannot know much.

The true axis of evil in America is the brilliance of our marketing combined with the stupidity of our people.

The label YA actually means nothing except that the protagonists, or some of them, are young. Publishers like it because it is a secure marketing niche. But the cost of security is exclusion from literary consideration.

I don't want to get too involved in marketing budgets, online promotions and download set-ups because it would be a bit like Gertrude Stein mapping out a TV campaign. I want to sing. I want visibility. I am essentially Al Martino, not Seymour Stein.

I can't understand marketing. I think it's because I never looked at what I do as a job. I've rebelled against that and I will continue to.

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.

Those of us who make films try to make something that we're feeling and that we would like. Then we just hope an audience responds the same way. It's very important to have the electrical circuit made, but I don't have control over how people feel when they flip the switch. So the whole idea of marketing research and test screenings is just foreign to me.

The ballpark is the star. In the age of Tris Speaker and Babe Ruth, the era of Jimmie Foxx and Ted Williams, through the empty-seats epoch of Don Buddin and Willie Tasby and unto the decades of Carl Yastrzemski and Jim Rice, the ballpark is the star. A crazy-quilt violation of city planning principles, an irregular pile of architecture, a menace to marketing consultants, Fenway Park works. It works as a symbol of New England's pride, as a repository of evergreen hopes, as a tabernacle of lost innocence. It works as a place to watch baseball.

A network marketing business is the perfect business for people who like helping other people.

I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.

In my experience, the skill of success breaks down into three things. The skill of marketing. The skill of sales. And the skill of leadership.

I'm a huge fan of Geffen records. Everything about them - their artists, their videos, their marketing.

Running a business without marketing will kill it.