Quotes About Marketing

There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.

I worry more about the marketing that's taken hold since the 70s. The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.

Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

Always try to turn a marketing disaster into a marketing opportunity.

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

In business, standards establish the rules of the game, creating path dependencies as investments are made and corresponding designs are set in stone and plastic. Inferior standards can prevail due to smart marketing or industry collusion.

Today I wonder why it is God refers to Himself as 'Father' at all. This, to me, in light of the earthly representation of the role, seems a marketing mistake.

In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"

Creating great content that educates and informs is always the best marketing strategy.

So much of the way books get classified has to do with marketing decisions. I think it's more useful to think of literary books and sci-fi/fantasy books as existing on a continuum.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

You can have the top stars to bring the attention, you can have the best stadium, you can have the best facilities, you can have the most beautiful project in terms of marketing and all this kind of thing. But if you don't win... All the work these people are doing is forgotten.

If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.

A lot of artists have been persuaded into doing whatever they can do to gain attention. The media, of course, will position and promote the worst of them to the front page. The sidewalk to crime becomes the marketing campaign. These artists have seen it work and sell millions and millions of records for other artists.

Social media puts the "public" into PR and the "market" into marketing.

Donald Trump's a businessman, he's a very successful businessman. I think he's a marketing genius.

Marketing is a contest for people's attention.

What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.

Excellence Matters. Excellent people. Excellent vision. Excellent marketing. Excellent strategies.

My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe that genre exists as a marketing tool to tell you what to avoid.

The problem with most failing businesses is not that their owners don?t know enough about finance, marketing, management, and operations - they don?t, but those things are easy enough to learn - but that they spend their time and energy defending what they think they know. My experience has shown me that the people who are exceptionally good in business aren?t so because of what they know but because of their insatiable need to know more.

Marketing is what you do when your product is no good.

I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's done in the business fashion whether it's promoting , marketing, whatever I'm doing.

Everyone wants to get behind the red rope, but actually: be yourself, don't believe what you see, don't believe all this marketing.

The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.

I'm working on a mixtape called I Made Hip-Hop Smile. It's going to be a free online mixtape. I think it's going to get some crazy buzz. We have a few marketing campaigns, that I think are going to make it pull through.

The future of marketing is not about technology

I just like to write stuff that makes people laugh, stuff that works, a fun movie that everyone can enjoy. I'm not really worried about the packaging, marketing, and what the studios are going to run next.

Actually, I majored in marketing and I have a bachelor of science.

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

The Rock and Roll Hall of Fame is marketing. You've got a bunch of faceless people in a back room who trademark a name that sounds very official. Well, if you had thought of it first, you would have been the Rock and Roll Hall of Fame.

Companies whose marketing and sales departments are not using the Internet and social media for communication may have the same fate that the dime stores had when Wal-Mart came onto the scene.

I think with chess as with everything, marketing is the main issue.

Their marketing strategy had to be changed to the young people. That's who buys the beer.

I'm not writing anything out of some sense of obligation, or for marketing purposes. This is just what I prefer to write. Even though I write mostly for kids, I'm not out to teach a moral lesson or present a guidebook for life. My primary goal as a writer is to create fun, entertaining books that present interesting ideas and themes, so kids can have a break from the stresses of their lives. I got a fan letter once from a girl who said one of my books made her feel good about herself, and if there's anything I'm reaching for, it's that.

Marketing to girls constantly presents a hypersexualized idea of girls; they're expected to appear sexy but be cut off from their sexuality.

In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.

There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.

A network marketing business is the perfect business for people who like helping other people.

I'm always concerned about marketing or commercial philosophies. I can't feel good about having my name on a bottle of perfume that comes from a factory making perfume with all the same ingredients as every other perfume. I can't feel good about a factory overseas polluting the air for something with my name on it. I'm okay with music - because it's digital or a CD. My music is my emotion in a bottle. But how is a perfume supposed to reflect me? How is a sweatshirt supposed to represent me?

There's so many things that can go wrong in the execution of a project like a television show or a movie, so many little elements, any number of things, all the way to marketing - like they could market it poorly and nobody finds it and down it goes.

Will customers keep supporting the enormous overhead required to sustain ineffectual, unproductive stock picking across an array of thousands of individual funds devoted to every investing 'style' and economic sector or regional subgroup that some marketing idiot can dream up? Not likely. A brutal shakeout is coming and one of its revelations will be that stock picking is a grossly overrated piece of the puzzle, that cost control is what distinguishes a competitive firm from an uncompetitive one.

Did people think I sounded black? Totally, but that was a marketing tool as well, but also this is how I grew up and these are my influences.

Network marketing has come of age. It's undeniable that it has become a way to entrepreneurship and independence for millions of people

That is the meaning of the Trump brand - being the boss who is so rich and so powerful he can do whatever he wants. So the way in which he ran for president was to embody that idea as fully as he possibly could with his outrageousness. I don't think he actually thought he would win. I think the original idea was purely a marketing idea. It seemed a no-lose situation, because he would get so much free publicity. And this has always been his genius - I shouldn't use the word "genius" when talking about Trump - but he's always understood the value of free publicity.

In 1999, Purdue Pharma the maker of OxyContin went on a massive marketing campaign. Back then, prescription opioids were only used in extreme cases - post surgery, end of life care, cancer pain. We use a clip from an ad in the film where they had a doctor saying, "Less than 1 percent of people who use prescription opioid long-term will become addicted" - that changed the mindset of physicians across the country.

We all make choices. Believe me, I would like to write the hit of the world. It's not like I have any desire to be in the shadows. My vision isn't marketing. Some people want to sell 6 million albums. There's nothing wrong with that. It's just not what I do. I'd rather look at a piece of work and say it's great rather than it's successful.