Quotes About Marketing

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

I worked for Jeff Kelin. He was a marketing genius before his time. Coupons, car rebates and the value meal (as we know it today) all came from his marketing genius. At 19 years old, I had two jobs, one with Andy Warhol, and the second with Jeff Kelin.

The Encyclopedia Galactica defines a robot as a mechanical apparatus designed to do the work of a man. The marketing division of the Sirius Cybernetics Corporation defines a robot as "Your Plastic Pal Who's Fun to Be With. The Hitchhiker's Guide to the Galaxy defines the marketing devision of the Sirius Cybernetic Corporation as "a bunch of mindless jerks who'll be the first against the wall when the revolution comes.

I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

Network marketing itself is always one-on-one. It's also called relationship marketing. You can't recruit en masse through thousands of e-mails.

You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in terms of not having to be designed toward a marketing demographic.

Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.

I blame al-Jazeera - they are marketing for the Americans!

When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.

Authors should be as involved with the marketing of their books as they want to be. No more, no less. I happen to recognized, quite early on, that no one was going to buy my book if I didn't do everything I could to let them know that the book existed.

In the case of all the carmakers, there's a certain amount of greenwash. Take Toyota: They were pushing the Prius while they were meanwhile marketing the hell out of the Sequoia and other models with terrible gas mileage.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

When I get all focused on songwriting, I get into all the marketing and promotion that we do to make it happen. Then the right song comes along and blows it all out of the water. The right song will do it for you every time.

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves.

The studios have been taken over by marketing people and accountants.

There will always be some kid who's the new Kurt Cobain writing great lyrics and singing from his soul. The problem is they're not marketing that anymore or putting it out there.

Donald Trump's a businessman, he's a very successful businessman. I think he's a marketing genius.

The art of automobile design has progressed, until today it is regarded as one of the most important factors in the marketing of the automobile.

There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff.

Amazon has well passed any expectations of its ability to change distribution and marketing.

Marketing is for companies who have sucky products.

Sales is the parent of marketing.

There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.

There's people trying to tell me what to do, but I'm not like some marketing scam.

Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart.

I don't know much about the music business, but for just general advice for someone trying to create things, as simple as this sounds, I think the best thing you can do is constantly try to improve upon your work. Always focus on that first and foremost, and leave everything else (marketing, image) completely secondary. Obviously, easier said than done when you're trying to make a living, but if you can move along those lines and earnestly try to make things that you really enjoy it can only benefit you in the long run.

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Video marketing is the most effective way for you to get someone's attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers.

The good thing about the studio is that, when the movie comes out, they will put their marketing and their money behind it, which isn't necessarily true with indie movies, just by the nature of it being an independent film.

If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

But shouldn't we also quit marketing murder as a game?

Marketing is really theater. It's like staging a performance.

So my degree was in political science, which I think was - the closest I could come to marketing is politics.

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

To me music is music. A person of faith, a person that calls themselves a Christian, they are the Christian and they make music. Some music has more to do about God than other music, but in reality what makes the difference between "secular" and "Christian" music is simply a marketing channel.

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

We in America have some grand ideals - and some very strong ideals - but a lot of times, those ideals are used for marketing.

Advertising is just a symptom, a tactic. Marketing is about far more than that.

Much of the way books get classified has to do with marketing decisions. I think it's more useful to think of literary books and sci-fi/fantasy books as existing on a continuum. To oppose them, to suggest that one category excludes the other, always feels bogus to me. The great Leonard Michaels line is "I wanted proximity to darkness, strangeness"? That's what I'd say I want from a book, regardless of where it falls on the fantastical spectrum - that suspense connected to a particular human character, rather than just some mechanized plot.

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.